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F-Factor is a dietitian-created, fiber-focused weight-loss and nutrition brand founded by registered dietitian Tanya Zuckerbrot, offering a diet program and fiber/protein products.

Last updated September 26, 2026

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Overview

F-Factor is a commercial nutrition and weight-loss brand built around a high-fiber eating program and a line of fiber-and-protein products. According to its official website, F-Factor is "a dietitian created program for weight loss and optimal health based on fiber-rich nutrition" that aims to help people reach their goals "without hunger, deprivation or denial." The brand emphasizes the combination of fiber and protein to promote satiety and support metabolism, and it cites more than 20 years of clinical experience helping clients achieve health and weight goals. The brand was founded by Tanya Zuckerbrot, a registered dietitian (MS, RD), who is identified in public records as the company's founder. F-Factor's consumer-facing offering has two main pillars: the F-Factor Diet program, which teaches a fiber-rich approach to eating, and a product line sold largely through online retail channels such as Amazon. The product range includes F-Factor 20/20 Fiber/Protein Powder in vanilla and chocolate flavors, an unflavored plant-based 20/20 Fiber/Protein option, and boxed fiber/protein bars in flavors such as peanut butter, chocolate brownie, and blueberry. The brand positions itself at the intersection of clinical dietetics and consumer packaged nutrition, using the credibility of a registered dietitian's food-science background to differentiate its program. Its website also functions as a content and community hub, offering recipes, educational material about why the program works, and account-based access for users. F-Factor is a privately held, founder-led business rather than a publicly traded company, and its products are marketed primarily in the United States.

History

F-Factor is a nutrition and weight-loss brand founded by Tanya Zuckerbrot, a registered dietitian holding an MS and RD credential. Public records describe the company as providing a high-fiber diet plan and nutrition products, and the official website states that the program draws on more than 20 years of clinical experience helping clients achieve their health and weight goals. The brand's core proposition is that a fiber-rich diet, combined with adequate protein, can support weight loss and overall health without the hunger, deprivation, or denial associated with many restrictive diets. Over time, F-Factor expanded from a dietetic counseling and diet-program business into a consumer products brand. Its product line centers on the "20/20" Fiber/Protein platform, which includes vanilla and chocolate flavored powders, an unflavored plant-based version, and boxed fiber/protein bars in peanut butter, chocolate brownie, and blueberry flavors. These products are sold through online retail channels, notably Amazon, and are presented as tools for living the F-Factor lifestyle. The website also serves as a content hub with recipes and educational material explaining why the program works, and it offers account-based login and sign-up for users. The company is privately held and founder-led. It has built its identity around the authority of a registered dietitian's understanding of food science, anatomy, and physiology, positioning itself between clinical dietetics and the consumer packaged-goods nutrition market. Its primary market is the United States.

  • F-Factor is founded by registered dietitian Tanya Zuckerbrot.

  • The brand builds a diet program supported by more than 20 years of clinical experience, according to its website.

  • F-Factor expands into consumer products with the 20/20 Fiber/Protein line, including powders and bars sold via Amazon.

Products and positioning

A dietitian-created, science-based, fiber-rich weight-loss and nutrition program paired with fiber/protein consumer products, marketed as achieving goals without hunger, deprivation, or denial.

  • F-Factor 20/20 Fiber/Protein Powder – Vanilla Flavor

    A vanilla-flavored fiber and protein powder sold via Amazon.

  • F-Factor 20/20 Fiber/Protein Powder – Chocolate Flavor

    A chocolate-flavored fiber and protein powder sold via Amazon.

  • F-Factor 20/20 Plant-Based Fiber/Protein – Unflavored

    An unflavored plant-based fiber and protein product sold via Amazon.

  • F-Factor Peanut Butter Fiber/Protein Bar (box of 12)

    A peanut butter flavored fiber and protein bar sold in boxes of 12 via Amazon.

  • F-Factor Chocolate Brownie Fiber/Protein Bar (box of 12)

    A chocolate brownie flavored fiber and protein bar sold in boxes of 12 via Amazon.

  • F-Factor Blueberry Fiber/Protein Bar (box of 12)

    A blueberry flavored fiber and protein bar sold in boxes of 12 via Amazon.

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