F1rst Motors
Retailer / private label
UnclaimedDubai-based luxury car showroom specializing in supercars, hypercars, and luxury automobiles.
Last updated September 10, 2026
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Overview
F1rst Motors is a luxury car showroom in Dubai, United Arab Emirates, located on Sheikh Zayed Road. It offers an unrivaled collection of modern supercars, hypercars, and luxury automobiles, featuring exclusive brands such as Bugatti, Ferrari, Lamborghini, Pagani, Mercedes-Benz, Rolls-Royce, McLaren, and Porsche. Established in 2021, the dealership has sold over 1000 cars and maintains a current inventory worth over $250 million.
History
F1rst Motors was established in 2021 and is located on Sheikh Zayed Road in Dubai. The dealership has sold over 1000 cars over the past three years and has a current inventory worth over $250 million. It is recognized as a premier luxury car showroom, offering an unrivaled collection of modern supercars, hypercars, and luxury automobiles from exclusive brands including Bugatti, Ferrari, Lamborghini, Pagani, Mercedes-Benz, Rolls-Royce, McLaren, and Porsche.
Products and positioning
Dubai's Premier Luxury Car Destination
Product categories. Supercars · Hypercars · Luxury automobiles
Sources5 sources
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