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FaceGym is a facial fitness brand founded in 2014 by Inge Theron, combining facial workouts, skincare products and beauty tools.

Last updated September 15, 2026

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Overview

FaceGym is a facial fitness brand founded by Inge Theron in 2014, built on the philosophy that the middle ground between topical skincare and extreme procedures is found in facial exercise. Its first studio opened in Selfridges, London. The brand offers facial workouts, a bespoke skincare range, and beauty tools such as the FaceGym Pro, Face Ball and Multi-Sculpt. It has expanded through studios and retail partnerships in the UK, US, Australia and India.

History

FaceGym was founded by Inge Theron in 2014, built on the philosophy that the middle ground between topical skincare and extreme procedures is found in facial exercise. The first studio opened in Selfridges, London. In 2015-2016 the FaceGym Pro, Face Ball and the Signature Sculpt Workout launched, and the King's Road studio opened in London. In 2018 FaceGym opened in Coal Drops Yard, St John's Wood and Selfridges, Manchester, and launched in Saks Fifth Avenue, New York. In 2019 FaceGym opened in Notting Hill, London, and expanded to Zero Bond and Nordstrom, New York, and opened in 1 Hotel, LA. In 2020 FaceGym launched the Multi-Sculpt tool and opened a studio in Upper East Side, New York. In 2021 FaceGym developed a bespoke skincare product range to support its studio workout offering and wholesale. In 2022 new Signature Hands and Signature Skin Reset Workouts were introduced, and partnerships launched with Soho Farmhouse and Claridges. In 2023 FaceGym opened a second studio in LA at Santa Monica and a fifth studio in London at SpaceNK, and launched a studio partnership with MECCA in Sydney, Australia. In 2024 FaceGym launched its membership program. In 2025 FaceGym launched in India in a strategic partnership with Reliance Retail Ventures.

Products and positioning

Results-driven skincare, workouts and tools; the middle ground between topical skincare and extreme procedures found in facial exercise.

  • FaceGym Pro

    EMS + LED device that combines low, medium and high frequencies, works at the muscle level, reaches up to 1.5kHz, and has 10 power levels.

  • Multi-Sculpt

    A tool launched by FaceGym.

  • Lightwear LED Face Mask

    Medical LED mask for clear skin; delivers blue light at 415 nm.

  • Wonder Cleansing Balm

    Skincare product priced at £45.00.

  • Active Blast Vegan Collagen

    Skincare product priced at £58.00.

  • Hydro-Bound Daily Serum

    Skincare product priced at £71.00.

  • Active Collagen Wonder Moisturizer

    Skincare product priced at £75.00.

  • Electro-Lite Gel Cleanser

    Skincare product priced at £38.00.

  • Skin Changer

    Skincare product priced at £47.00.

Recent events

  • Reported

    FaceGym announces planned Tribeca location[5]

    FaceGym is reported to plan a new location at 110 Reade Street in Tribeca; the source does not establish that the location has opened.

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