Facing The Sun

Facing The Sun is a Bulgarian-German record label headquartered in Munich, Germany. According to its Bulgarian Wikipedia entry, the company is primarily engaged in producing Bulgarian hip-hop and pop performers, as well as distribution and management of digital content. Its roster has included many prominent names in contemporary Bulgarian urban and pop music, such as Krisko, Itso Hazarta, Tita, Lyubo Kirov, Boro Purvi, Dim4ou, Divna, Valentina, Lora Karadjova, Magi Janavarova, Santra, Upsurt, Slatkaristika, Papi Hans, the Argirovi Brothers and Steven Achikor. Former artists listed include 100 Kila, Gery-Nikol and Young BB Young. Beyond artist representation, the label has developed its own media projects. These include the Urban Beatz platform, which gives young and independent Bulgarian performers an opportunity to be heard, and the ONE SHOT series — a collection of music videos by Bulgarian rap artists filmed in a single take. These initiatives reflect the label's role not only as a traditional record company but also as a promoter and curator of Bulgarian urban music culture. The label operates across two national contexts: it is registered or described as Bulgarian-German, with its seat in Munich, while its creative output and artist base are strongly rooted in Bulgaria. This dual positioning allows it to combine German-based business operations with access to the Bulgarian music market. Its official website is facingthesun.eu.

Facing The Sun is a Bulgarian-German record label with its seat in Munich, Germany. It is primarily involved in producing Bulgarian hip-hop and pop artists, as well as distribution and management of digital content. The label has built a roster that includes some of the most recognizable names in Bulgarian urban music, such as Krisko, Itso Hazarta, Tita, Lyubo Kirov, Boro Purvi, Dim4ou, Divna, Valentina, Lora Karadjova, Magi Janavarova, Santra, Upsurt, Slatkaristika, Papi Hans, the Argirovi Brothers and Steven Achikor. Former artists include 100 Kila, Gery-Nikol and Young BB Young. In addition to artist representation, Facing The Sun has developed its own media projects. The Urban Beatz platform provides a stage for young and independent Bulgarian performers, while the ONE SHOT series consists of music videos by Bulgarian rap artists filmed in a single take. These projects illustrate the label's broader role in supporting and promoting Bulgarian urban music culture. The label's dual Bulgarian-German identity, with a Munich base and a Bulgarian creative focus, positions it as a bridge between the German music business infrastructure and the Bulgarian market. Its official website is facingthesun.eu.

Bulgarian-German label specializing in Bulgarian hip-hop and pop, with a focus on digital content and emerging urban artists.

• Urban Beatz platform

  A platform giving young and independent Bulgarian performers an opportunity to be heard.

• ONE SHOT video series

  A series of music videos by Bulgarian rap artists filmed in a single take.

1. 1Facing The Sun — Wikidatawikidata.org
2. 2Facing The Sun — Bulgarian Wikipediabg.wikipedia.org