FAD Records

FAD Records is a Chinese electronic and pop music label and audio tools ecosystem founded in 2016 by music producer Will Ren (Ren Shuxuan) in Altay, Xinjiang. The label operates as both a record company and a music studio, releasing music and developing tools for making sound. Its work spans music distribution, production, arrangement, mixing, mastering, live performance, video creation, and the development of music production tools. As of September 2026, FAD Records reports having released over 300 songs, with cumulative plays across all platforms exceeding 600 million. The label collaborates with a range of artists and producers, including Fehra, KemimikE, Jiaye, Sean Ven, Bumpÿ, DiESi, IPeiqi, N2V, and others. Notable releases include Fehra's "God of Evil," which was featured on Apple Music's editorial playlists "破格之声" and "C-Pop 新歌," and KemimikE's "Lullaby," which was used in videos by the NBA, Huawei, and ELLE, and was included in the Douyin album "听见，看见" with FAD core members serving as album supervisors. The label also develops sound tools under the FAD brand, including FAD Sample (hardware-synth samples and original Chinese vocals), FAD Synth (a three-engine synthesizer with Serum/Vital import and AI sound design), FAD Melody (a MIDI assistant), and openFAD. FAD FM is a curated selection of tracks, and FAD Games offers open-source classic games reimagined. The company's website presents a digital ecosystem branded as FAD OS, reflecting its dual identity as a music label and a technology-driven creative studio.

FAD Records was founded in 2016 by music producer Will Ren (Ren Shuxuan) in Altay, Xinjiang. From its base at 47°50′N 88°08′E, the label began as a music release platform and gradually expanded into a full-service music studio and audio tools developer. Over its first decade, FAD's work grew from music distribution to include production, arrangement, mixing, mastering, live performance, video creation, and the development of music production tools. By September 2026, the label reported cumulative releases of over 300 songs and more than 600 million plays across all platforms. Its catalog includes singles and compilations, with notable releases such as Fehra's "God of Evil," which FAD produced, arranged, executive produced, mixed, and mastered, and for which it handled exclusive licensed distribution. The track was featured on Apple Music's editorial playlists "破格之声" and "C-Pop 新歌." Another representative work, KemimikE's "Lullaby," gained wide use as video background music, appearing in content by the NBA, Huawei, and ELLE, and was included in the Douyin album "听见，看见" with FAD core members serving as album supervisors. The label has also released compilations such as "FAD Records 2026SS," a 23-track collection, and works by artists including Jiaye, Sean Ven, and Bumpÿ. Alongside its music releases, FAD develops sound tools: FAD Sample (hardware-synth samples and original Chinese vocals), FAD Synth (a three-engine synthesizer with Serum/Vital import and AI sound design), FAD Melody (a MIDI assistant), and openFAD. The company's website presents these offerings under the FAD OS brand, alongside FAD FM and FAD Games, reflecting its evolution into a digital ecosystem for music creation and consumption.

• 2026

  FAD Records 2026SS compilation released, featuring 23 tracks.

• 2016

  FAD Records founded by Will Ren in Altay, Xinjiang.

• News article published detailing the label's ten-year history and achievements.

A music label and audio tools ecosystem bridging music releases and production tools, rooted in Altay, Xinjiang.

• FAD Sample

  Hardware-synth samples and original Chinese vocals.

• FAD Synth

  Three engines, Serum/Vital import, AI sound design.

• FAD Melody

  MIDI that reads your project and keeps writing.

• openFAD

  Open-source audio tools ecosystem.

• FAD FM

  Curated music selection program.

• FAD Games

  Open-source classic games reimagined.

1. 1FAD Records — 来自新疆阿勒泰的电子音乐与流行音乐厂牌 · FAD OSfadrecords.com
2. 2About — FAD Records 关于厂牌fadrecords.com
3. 3FAD Records：来自新疆阿勒泰的电子流行唱片公司 — FAD Recordsfadrecords.com
4. 4FAD Recordswikidata.org