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Farcent is a Taiwan-based consumer-goods company focused on household and personal-care products, with a stated mission to combine convenience, design, and quality of life.

Last updated September 25, 2026

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Overview

Farcent, operating as 花仙子企業股份有限公司, is a Taiwan-based consumer-goods company whose official website presents its work under the idea “Convenient new technology, smart good living.” The company says it develops new products and improves existing ones, using thoughtful design, quality materials, and refined packaging to address consumers’ everyday needs. It describes its business focus as daily-use chemical consumer products and says it aims to progress toward becoming an “Asian Chinese first brand.” The supplied material does not establish a founding date, founder, headquarters, ownership structure, or specific export markets. The company’s product range spans home fragrance and odor control, personal care, moisture and mold prevention, household and natural cleaning products, cleaning tools, and mosquito and insect control. Its product-brand portfolio includes offerings described through fragrance, wood-inspired scents, pet-related fragrance, personal-care products, plant-derived cleaning, dehumidification, cleaning, drain unclogging, and insect-repellent themes. The website also directs customers to an online shopping mall and shopping app, although the evidence does not identify the channels’ geographic reach. Farcent’s stated corporate mission extends beyond convenience: it aims to bring taste, design, and human warmth to daily necessities, while seeking positive social and environmental effects. Its listed values include excellence, consumer priority, sustainability, valuing employees, and integrity. The leadership page names 蔡心心 as chairperson and 王佳郁 as vice chairperson and chief executive officer. The available sources provide no dated corporate history or verified information on financial status, parent ownership, or public listing.

History

The available official material describes Farcent as 花仙子企業股份有限公司, a Taiwan-based company focused on daily-use chemical consumer goods. It does not supply a founding date, founder, or a dated account of the company’s early development, so a chronological corporate history cannot be established from these sources. The company describes a continuing approach of developing new products and refining existing ones to meet everyday consumer needs. Its stated product principles include thoughtful design, quality ingredients or materials, and careful packaging. Its current product categories span home fragrance and odor control, personal care, moisture and mold prevention, household and natural cleaning, cleaning tools, and insect control. The official product listing presents multiple brand and product themes within those categories, including fragrance concepts, dehumidification, cleaning, drain unclogging, and mosquito protection. Farcent’s stated mission has broadened its product proposition beyond convenience: the company says it wants everyday consumer products to express taste, design, and human warmth, and to have positive effects on society and the environment. Its core values are excellence, consumer priority, sustainable operations, respect for employees, and integrity. The company also describes a goal of progressing toward an “Asian Chinese first brand.” The official leadership page identifies 蔡心心 as chairperson and 王佳郁 as vice chairperson and chief executive officer. The supplied sources do not establish when they assumed those roles, nor do they establish the company’s ownership, listing status, headquarters, or the dates of product launches or market expansions.

  • Company mission and values stated

  • Leadership team listed

Products and positioning

Everyday consumer products presented around convenience, thoughtful design, quality, and an improved quality of life; the company also states ambitions to build an Asian Chinese leading brand.

  • Home fragrance and odor control

    A product category listed on the official product page, with fragrance and odor-control brand themes.

  • Personal care

    A product category listed on the official product page.

  • Dehumidifying and mold prevention

    A product category listed on the official product page.

  • Household and natural cleaning products

    Cleaning-product categories listed on the official product page.

  • Cleaning tools

    A product category that includes a rotating mop offering.

  • Mosquito and insect control

    A product category listed on the official product page, including mosquito-repellent positioning.

Sources4 sources

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