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Farm Bureau Financial Services

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Farm Bureau Financial Services is an insurance and financial services brand whose affiliated companies provide auto, home, farm, life insurance and wealth management.

Last updated September 15, 2026

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Overview

Farm Bureau Financial Services is an insurance and financial services brand. Its story began in 1939 in Des Moines, Iowa, when the state Farm Bureau founded Iowa Farm Mutual Insurance Company to meet the liability insurance needs of farmers; auto, home and property, life insurance and wealth management services were added as the company grew. The companies affiliated with the brand include Farm Bureau Mutual Holding Company, which includes property-casualty underwriters Farm Bureau Property and Casualty Insurance Company and Western Agricultural Insurance Company. The brand is associated with holding company FBL Financial Group, Inc.

History

Farm Bureau Financial Services traces its story to 1939 in Des Moines, Iowa, when the state Farm Bureau founded Iowa Farm Mutual Insurance Company to meet the unique liability insurance needs of farmers. As the company grew, services including auto insurance, home and property insurance, life insurance and wealth management were added. The companies affiliated with the Farm Bureau Financial Services brand include Farm Bureau Mutual Holding Company, which includes two property-casualty underwriting companies: Farm Bureau Property and Casualty Insurance Company and Western Agricultural Insurance Company. Farm Bureau Property & Casualty Insurance Company (FBPCIC) was formerly known as Farm Bureau Mutual Insurance Company (reorganized and renamed in 2010) and celebrated its 80th anniversary in 2019. FBPCIC offers auto, home and farm insurance products/services to individuals and small businesses in eight Western and Midwestern states. The brand is associated with holding company FBL Financial Group, Inc.

Products and positioning

Protecting livelihoods and futures; insurance and financial services delivered through local agents and advisors.

  • Auto insurance

  • Home insurance

  • Farm insurance

  • Life insurance

  • Financial planning

  • Wealth management

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