Fashion 4K
Corporate brand
UnclaimedFashion 4K is a European satellite television channel dedicated to fashion, lifestyle, and entertainment programming in Ultra High Definition.
Last updated August 26, 2026
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History
Fashion 4K emerged from Fashion One's effort to expand fashion television into Ultra High Definition distribution. Before the channel's introduction, Fashion One had begun moving its production workflow from HD to UHD in 2014. This technical change created a foundation for a dedicated service whose programming could be produced and delivered in 4K rather than simply upscaled from standard high-definition material. The European channel launched on September 1, 2015. It operated under the Fashion One television network, alongside the internationally oriented Fashion One 4K service. Fashion One 4K was launched at approximately the same time for audiences in Asia, Latin America, and North America, while Fashion 4K was positioned as the European service. The wider rollout used several satellite platforms, including MEASAT-3a, NSS-806, and SES-3 for the sister service. Fashion 4K was described as the first English-language free-to-air channel in Europe to broadcast in 4K resolution. At launch, it was carried on SES's Astra satellite system at 19.2 degrees east and was reported to have potential access to approximately 116 million European households. In December 2016, distribution shifted to Eutelsat's Hot Bird satellite position at 13 degrees east. The available material does not provide later carriage information or confirm whether the service continued under the same name. The channel was designed as a 24-hour, seven-day-a-week service. Its central subject was fashion, but its schedule also included lifestyle and entertainment material. Content was assembled from original series, featured programs, and material supplied by external content providers. The channel stated that its footage was shot in 4K, making production resolution part of the brand proposition as well as a technical distribution feature. Many of the channel's programs were adaptations of formats that had previously appeared on Fashion One. Fashion On A Plate explored the intersection of food and fashion by challenging restaurants and chefs to combine the two fields in a single plate. Model Yoga presented lifestyle and wellbeing content connected with models and yoga practice. Eco Fashion focused on sustainability and environmental issues within the fashion industry. The cited broadcast history places the original Fashion On A Plate format on Fashion One in June 2014, Model Yoga in January 2011, and Eco Fashion in October 2012; later seasons were associated with Fashion 4K. Fashion 4K was therefore not a fashion goods label but a specialist television channel and media brand. Its market proposition combined the visual appeal of fashion programming with the novelty of early UHD broadcasting. Bigfoot Entertainment is identified as the owner of the Fashion One network, while Fashion One functioned as the channel's network-level parent. There is insufficient information in the supplied sources to document later executives, financial performance, programming changes, corporate transactions, or the channel's current status.
- 2016
Satellite distribution moves to Hot Bird
[1]From December 2016, Fashion 4K was reported as being received through Eutelsat's Hot Bird 13 degrees east satellite position.
- 2015
Fashion 4K launches in Europe
[1]Fashion 4K launched on September 1 as an English-language free-to-air European satellite channel broadcasting fashion, lifestyle, and entertainment content in 4K.
- 2014
Fashion One begins its transition to UHD production
[1]Fashion One began updating its production format from HD to Ultra High Definition, preparing content and workflows for dedicated 4K services.
- 2014
Fashion On A Plate first airs on Fashion One
[1]The food-and-fashion documentary series premiered on Fashion One before receiving a later season associated with Fashion 4K.
- 2012
Eco Fashion first airs on Fashion One
[1]Eco Fashion debuted on Fashion One as a documentary series about sustainability in the fashion industry before returning in a later season on Fashion 4K.
- 2011
Model Yoga first airs on Fashion One
[1]The lifestyle series Model Yoga originally aired on Fashion One and was later adapted for or carried by Fashion 4K.
Products and positioning
A specialist English-language fashion and lifestyle television channel differentiated by native 4K/Ultra High Definition production and satellite distribution.
Satellite television channel · 2015
Fashion 4K television channel
The core Fashion 4K offering was a European English-language satellite channel built around continuous Ultra High Definition programming. Its schedule was intended to run around the clock and covered fashion, lifestyle, and entertainment. The service used Fashion One content and material from other providers, with programming presented as 4K footage. Its distribution was initially associated with SES Astra at 19.2 degrees east and later with Eutelsat Hot Bird at 13 degrees east.
Documentary series · 2014
Fashion On A Plate
Fashion On A Plate is a documentary-format program examining links between food and fashion. Episodes challenge restaurants and chefs to combine the two creative fields in a single plate. The program originally aired on Fashion One in 2014 and returned for a second season in the Fashion 4K programming lineup.
Lifestyle series · 2011
Model Yoga
Model Yoga is a lifestyle series centered on yoga and model-oriented wellbeing content. It originally appeared on Fashion One in 2011 and was later presented through Fashion 4K as part of the channel's broader fashion and lifestyle schedule.
Sustainability documentary series · 2012
Eco Fashion
Eco Fashion is a documentary series focused on sustainability and environmental concerns in the fashion industry. The format first aired on Fashion One in 2012 and later returned for a third season associated with Fashion 4K.
Brand decisions
2016
Change in European satellite distributionStrategyBackground
Fashion 4K had initially been carried through SES's Astra satellite position.
Action taken
From December 2016, the channel was reported as available through Eutelsat's Hot Bird position at 13 degrees east.
Aftermath
The change altered the channel's satellite distribution platform, but the supplied sources do not document its later reach or operating status.
2015
Launch of the European Fashion 4K channelProduct launchBackground
Fashion One sought to extend its fashion television network into dedicated Ultra High Definition services.
Action taken
Fashion 4K launched on September 1, 2015, as an English-language free-to-air satellite channel serving Europe.
Aftermath
The service was initially distributed through SES Astra and was reported to have potential access to approximately 116 million European households.
2014
Transition toward Ultra High Definition productionStrategyBackground
Fashion One was updating its production format from HD to Ultra High Definition before launching dedicated 4K services.
Action taken
The network began producing and adapting programming for UHD distribution, creating the technical basis for Fashion 4K and Fashion One 4K.
Aftermath
The transition preceded the launch of the European Fashion 4K channel and its sister international service in 2015.
Sources1 sources
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