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Faulkner-Blanchard

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An American brass-era automobile manufactured in Detroit in 1910.

Last updated August 26, 2026

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Overview

Faulkner-Blanchard was an American automobile produced in Detroit, Michigan, during the brass era of motoring. The vehicle was made by the Faulkner-Blanchard Motor Car Company and is documented as a 1910 automobile rather than as a long-running modern marque. A prototype was completed in the middle of 1910, after which the company offered the car as a five-seat touring model. Its specification included a six-cylinder engine rated at 33 horsepower, or approximately 25 kilowatts. The listed price was $2,500, placing it in the expensive portion of the early American automobile market. The available historical record is limited and does not establish the company's founder, production volume, corporate successors, distribution network, or an extended model range. No evidence in the supplied references indicates that Faulkner-Blanchard developed into a sustained mass-market manufacturer. The car belongs to the formative period of the American automobile industry, when numerous small companies introduced individual vehicles and attempted to establish themselves alongside better-known manufacturers. Its defining characteristics were a relatively large touring-car body, seating for five occupants, a six-cylinder power unit, and a premium price for its time. The brand is therefore best understood as a short-lived or narrowly documented American automobile marque associated with a single 1910 touring-car offering. The vehicle and its manufacturer are historically relevant primarily as examples of the diversity of Detroit's early automotive manufacturing sector.

History

Faulkner-Blanchard emerged during the brass era, a period in which automobile manufacturing was characterized by rapid experimentation, a large number of small producers, and a wide variety of engineering and body styles. The vehicle was manufactured in Detroit, Michigan, by the Faulkner-Blanchard Motor Car Company. Detroit was already becoming an important center for American motor production, but the industry had not yet consolidated around the few dominant companies that would later define the market. In this environment, independent manufacturers could attempt to enter the market with a specialized touring car without first building a large product portfolio. A prototype of the Faulkner-Blanchard was completed in the middle of 1910. The documented production design was a five-seat touring car powered by a six-cylinder engine. Its output was rated at 33 horsepower, equivalent to approximately 25 kilowatts. The combination of a multi-cylinder engine and an open touring body reflected the preferences of the period: buyers commonly valued carrying capacity, mechanical smoothness, and the ability to use an automobile for both personal travel and social touring. The car was listed at $2,500, a substantial price for 1910 and an indication that the model was aimed at the upper end of the early automobile market rather than at basic transportation buyers. The surviving reference material does not provide a detailed account of the company's incorporation, ownership, factory operations, sales organization, production totals, or later models. It also does not document a subsequent expansion, merger, bankruptcy, or continuation of the brand. Consequently, Faulkner-Blanchard is generally treated as a narrowly documented automobile marque associated with a 1910 model. The available information does not support attributing a specific founder or executive to the company, nor does it establish how many examples were built or how long commercial production continued. Historically, the marque illustrates the fragmented nature of the American automobile industry before large-scale consolidation. Detroit supported many experiments in vehicle design and business formation, but only a small proportion of early manufacturers survived or achieved national scale. Faulkner-Blanchard's known five-seat, six-cylinder touring car represents one of these early attempts to compete in a market where technical specifications, body configuration, and price were central elements of differentiation. Its significance today lies less in a continuing consumer presence than in its place within the development of American automobile manufacturing during the brass era.

  • 1910

    Prototype completed

    [1]

    A Faulkner-Blanchard prototype was made in the middle of 1910 in Detroit, Michigan.

  • 1910

    Five-seat touring car offered

    [1]

    The documented automobile was offered as a five-seat touring car with a six-cylinder engine rated at 33 horsepower.

Products and positioning

A premium early American touring automobile, positioned through its six-cylinder engine, five-passenger capacity, and high 1910 price.

  • Touring automobile · 1910

    1910 Faulkner-Blanchard

    The known Faulkner-Blanchard automobile was a five-seat touring car manufactured in Detroit in 1910. It used a six-cylinder engine producing 33 horsepower, or about 25 kilowatts. The open touring configuration was consistent with early twentieth-century American automobile design, providing space for five occupants and emphasizing general-purpose passenger use. The recorded price was $2,500, positioning it as a costly vehicle for its period. The available sources do not identify production volume, detailed chassis specifications, body supplier, or later revisions.

Sources1 sources

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