Favor Delivery

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An Austin-based on-demand delivery and online food-ordering service operating across Texas.

Last updated August 25, 2026

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Overview

Favor Delivery is an American same-day delivery and online food-ordering service headquartered in Austin, Texas. Founded in 2013 as NeighborFavor, Inc. by Zachary Maurais and Ben Doherty, the company initially pursued a broad geographic expansion strategy, serving cities in the United States and Canada. It later reversed that approach and concentrated its operations in its home state of Texas, where the brand developed a dense statewide delivery network. The service connects customers with restaurants, grocery stores, and other retailers through its mobile application. Deliveries are performed by contract drivers known as Runners, who purchase or collect items and bring them to customers. The company's scope therefore extends beyond restaurant delivery: its model includes prepared food, groceries, household goods, and other locally available products. Favor's Texas focus differentiates it from national platforms that seek uniform coverage across the United States, while its relationship with H-E-B gives it an affiliation with one of the state's largest supermarket operators. Favor raised a $13 million Series A financing round in March 2015 and expanded between 2013 and 2016 to 23 cities in the United States and Canada. During 2016 and early 2017, it withdrew from several non-Texas markets, including Philadelphia, Washington, D.C., Atlanta, Miami, Chicago, and Toronto. By January 2017, it had exited its remaining markets outside Texas and was operating in 15 Texas cities. The company reported overall profitability in 2017 after narrowing its geographic focus and raised a further $22 million Series B round that September. H-E-B acquired Favor in February 2018 for an undisclosed amount. Favor became a wholly owned H-E-B subsidiary but retained its separate brand and operating identity. At the time of the acquisition, the company had 140 employees, approximately 50,000 contract delivery drivers, and roughly eight million completed deliveries. Its Texas expansion continued after the acquisition: by November 2019 it operated in 130 Texas cities and reported more than 80,000 contract delivery drivers. By 2025, the service had expanded to more than 400 cities across Texas. Leadership changed in February 2023, when Keith Duncan succeeded Jag Bath as chief executive officer. Duncan had previously worked at Favor from 2015 to 2021 and later served as chief revenue officer at real-estate technology company Orchard. In August 2024, Favor and H-E-B introduced H-E-B Now, an express grocery service within the Favor application. The service allowed customers to order as many as 15 grocery and household items with delivery targeted for 45 minutes or less. In March 2025, Favor introduced Favor Gold, a paid subscription program offering benefits such as waived delivery fees on eligible orders, reduced service fees, a monthly H-E-B discount, and discounts at participating local restaurants. Favor remains an active Texas-focused delivery brand within the H-E-B group.

History

NeighborFavor, Inc. was established in Austin, Texas, in 2013 by Zachary Maurais and Ben Doherty. The business developed an application-based model for obtaining food and other goods from local merchants and delivering them to customers through contract drivers. These drivers, later branded as Runners, became a central part of the service proposition. Favor initially pursued expansion beyond Texas. From 2013 through 2016, it grew to serve 23 cities across the United States and Canada. The expansion was subsequently reduced as the company withdrew from several major markets, including Philadelphia, Washington, D.C., Atlanta, Miami, and Chicago. Service in Toronto ended in December 2016, and by January 2017 Favor had left all of its remaining non-Texas markets. It continued in 15 Texas cities, making the state the foundation of its revised strategy. The Texas-focused model was accompanied by additional financing and improved operating performance. Favor raised $13 million in a Series A round in March 2015. In September 2017, it raised $22 million in Series B financing led by existing investor S3 Ventures, bringing reported total funding to $34 million. The company also stated that it had reached overall profitability in 2017 after concentrating on Texas. H-E-B acquired Favor in February 2018 for an undisclosed sum. The acquisition made Favor a wholly owned subsidiary of the supermarket chain, although Favor continued to operate as a separate brand. Jag Bath led the company following the acquisition. At the time, Favor had 140 employees, approximately 50,000 contract delivery drivers, and about eight million completed deliveries. After joining the H-E-B group, Favor expanded its coverage within Texas. By November 2019, it operated in 130 Texas cities and reported more than 80,000 contract delivery drivers. Its service portfolio remained centered on deliveries from restaurants, grocery stores, and other retailers. The company used its application to coordinate ordering and delivery, while Runners performed the physical fulfillment. In February 2023, Keith Duncan became chief executive officer, replacing Bath. Duncan had worked at Favor from 2015 to 2021 before joining Orchard, where he became chief revenue officer. Favor and H-E-B expanded their grocery proposition in August 2024 with H-E-B Now, an express service available through the Favor application. H-E-B Now was designed for small orders of up to 15 grocery and household items, with delivery targeted for 45 minutes or less. Favor added a subscription layer in March 2025 with Favor Gold. At launch, the program was priced at $9.99 per month and included waived delivery fees on eligible orders, reduced service fees, a monthly H-E-B discount, and offers from participating local restaurants. By 2025, Favor operated in more than 400 cities across Texas. Its history reflects a transition from a geographically ambitious startup into a state-focused delivery network supported by H-E-B's retail ecosystem.

2025
Favor Gold launches
[1]Favor Deliveryen.wikipedia.org
Favor introduced Favor Gold, a monthly membership offering fee and discount benefits.
2025
Coverage exceeds 400 Texas cities
[1]Favor Deliveryen.wikipedia.org
Favor operated in more than 400 cities across Texas.
2024
H-E-B Now launches
[1]Favor Deliveryen.wikipedia.org
Favor and H-E-B launched H-E-B Now, an express grocery service available through the Favor app.
2023
Keith Duncan becomes CEO
[1]Favor Deliveryen.wikipedia.org
Keith Duncan succeeded Jag Bath as chief executive officer.
2019
Expansion to 130 Texas cities
[1]Favor Deliveryen.wikipedia.org
Favor reported service in 130 Texas cities and more than 80,000 contract delivery drivers.
2018
Acquisition by H-E-B
[1]Favor Deliveryen.wikipedia.org
H-E-B acquired Favor, making it a wholly owned subsidiary while preserving the Favor brand.
2017
Texas-focused profitability and Series B
[1]Favor Deliveryen.wikipedia.org
After concentrating on Texas, Favor reported overall profitability and raised $22 million in Series B financing.
2016
Beginning of non-Texas market withdrawals
[1]Favor Deliveryen.wikipedia.org
Favor began withdrawing from several U.S. markets, initiating a strategic shift toward Texas.
2015
Series A financing
[1]Favor Deliveryen.wikipedia.org
Favor raised $13 million in Series A financing as it developed its multi-market delivery operation.
2013
NeighborFavor is founded in Austin
[1]Favor Deliveryen.wikipedia.org
Zachary Maurais and Ben Doherty founded NeighborFavor, Inc., the company that became Favor Delivery.

Products and positioning

A Texas-focused local delivery platform combining restaurant, grocery, and retail fulfillment with H-E-B's statewide retail presence.

On-demand delivery platform · 2013
Favor app delivery
Favor's core service lets customers order prepared food, groceries, household products, and other goods from restaurants, supermarkets, and local retailers through its mobile application. Contract delivery drivers known as Runners collect the orders and deliver them to customers. The service is primarily positioned around local, same-day fulfillment across Texas.
Express grocery delivery · 2024
H-E-B Now
Introduced by Favor and H-E-B in August 2024, H-E-B Now is an express grocery service offered through the Favor application. Customers can order up to 15 grocery and household items, with delivery targeted for 45 minutes or less. The offering extends Favor's role beyond restaurant orders and connects the delivery platform more directly with H-E-B's grocery business.
Delivery subscription · 2025
Favor Gold
Favor Gold is a subscription program launched in March 2025. At launch, the membership cost $9.99 per month and offered waived delivery fees on eligible orders, reduced service fees, a monthly H-E-B discount, and discounts at participating local restaurants. It adds a recurring-membership component to Favor's transaction-based delivery model.

Brand decisions

2025
Launch of Favor GoldProduct launch
Background
Favor added a subscription product to encourage repeat usage and provide customers with predictable fee benefits.
Action taken
Favor launched Favor Gold at $9.99 per month, including waived delivery fees on eligible orders, reduced service fees, a monthly H-E-B discount, and participating-restaurant discounts.
Aftermath
Favor expanded from one-off delivery transactions into a membership model with recurring customer benefits.
Monthly subscription price. $9.99 per month at launch (March 2025)
Source
2024
Launch of H-E-B NowProduct launch
Background
Favor and H-E-B sought to provide faster grocery fulfillment through the existing Favor application.
Action taken
They introduced H-E-B Now for orders of up to 15 grocery and household items, with delivery targeted for 45 minutes or less.
Aftermath
The launch broadened Favor's grocery proposition and strengthened the connection between the Favor platform and H-E-B retail operations.
Source
2018
H-E-B acquisitionM&A
Background
H-E-B acquired Favor as the delivery company continued developing its Texas network.
Action taken
H-E-B purchased Favor for an undisclosed amount and made it a wholly owned subsidiary while allowing it to operate as a separate brand.
Aftermath
Favor continued expanding across Texas under H-E-B ownership.
Source
2017
Scale through a Texas-centered networkStrategy
Background
After withdrawing from non-Texas markets, Favor focused its resources on its home-state operation.
Action taken
Favor concentrated service development and delivery operations in Texas.
Aftermath
The company reported overall profitability in 2017 and later grew to hundreds of Texas cities.
Reported overall profitability. Overall profitability reported (2017)
Source
2016
Concentrating operations on TexasStrategy
Background
Favor had expanded to 23 cities across the United States and Canada but began withdrawing from several markets during 2016.
Action taken
The company exited Philadelphia, Washington, D.C., Atlanta, Miami, Chicago, and other non-Texas markets, ending Toronto service in December 2016 and completing its withdrawal from remaining non-Texas markets by January 2017.
Aftermath
Favor continued operating in Texas, reported overall profitability in 2017, and subsequently expanded its Texas coverage.
Source

Recent events

2020.03.20
Reported2020.03.20
H-E-B launches Texas Helping Texans senior delivery program[3]H-E-B推出Texas Helping Texans老年人配送计划ksat.com
H-E-B launched its Texas Helping Texans program with Favor Delivery, offering Texas seniors a low-cost personal shopper service for grocery and essential-supply orders. The program was set to begin on March 20, 2020.
2020.03.20
H-E-B and Favor launch senior shopping service in Texas[4]H-E-B 与 Favor 在得克萨斯州推出老年人购物服务klvi.iheart.com
H-E-B and Favor launched a service for Texas residents aged 60 and older to order essential food and supplies by phone for delivery. The service was available from participating H-E-B locations where Favor operated.

Sources6 sources

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