Feed Avenue Ltd

Feed Avenue Ltd is a Nigerian animal-health and animal-nutrition company and a subsidiary of the French firm MG2Mix. Operating from Nigeria, it describes itself as a specialist in health services, import, formulation and sales development of premixes, additives and ingredients essential for animal nutrition. Its stated ambition is to become the reference company in health and nutrition for livestock in Nigeria, serving farmers, feed millers, toll millers and distributors. The company's product range is organised around six animal sectors and includes premixes, additives, enzymes and amino acids, concentrates and finish feed. Premixes are built on protected vitamins, trace elements and minerals selected according to species, genetics and physiological stage; additives are positioned to improve feed efficiency, protect animal welfare and reduce sanitary risks; enzymes and amino acids are developed to raise the value of animal feed; a 2.5% concentrate combines premix with enzymes, amino acids, minerals and species-specific additives so that only raw materials need to be added; and finish feed is a starter feed designed to boost early-stage performance of young animals. Feed Avenue positions itself on French quality and technical service. It emphasises personalised advice and support, performance monitoring, economic monitoring of farm profitability, sustainability and productivity gains such as daily egg and milk output and average daily liveweight gain. The company says it relies on a Franco-Nigerian team of veterinarians and animal nutritionists providing local and international support across Nigerian territory. Its commercial and technical organisation is geographically distributed. Publicly listed team members include veterinarians and senior salesmen covering the North-West, North-East, Plateau and northern Kaduna regions; South Kaduna, the FCT, Nasarawa, Kogi and Niger States; and Lagos with East Ogun. Technical sales, regional sales coordination, warehouse and logistics management, special projects, northern sourcing and operations, and sales administration and marketing roles cover the South-West, West, North and Abuja FCT. This structure reflects a field-based model combining product supply with on-farm advisory services. The company frames its mission around contributing to the economic development of Nigerian livestock sectors, promoting know-how transfer, enhancing good breeding and farming practices, and offering a range of French-quality products and services in Nigeria. Its stated values span involvement, requirement, improvement and open-mindedness, alongside performance, quality, customer orientation, perseverance, ambition and progress, and societal values including sustainable development, loyalty, integrity, friendliness, equity and respect.

Feed Avenue Ltd is a Nigerian animal-health and animal-nutrition company operating as a subsidiary of the French company MG2Mix. Its public materials describe it as specialising in health services, import, formulation and sales development of premixes, additives and ingredients essential for animal nutrition in Nigeria. The company serves farmers, feed millers, toll millers and distributors. The company's mission is framed around becoming the reference company in health and nutrition for livestock in Nigeria and for its customers. It states four mission pillars: contributing to the economic development of livestock sectors in Nigeria, promoting know-how transfer, enhancing good breeding and farming practices in animal nutrition and breeding management, and offering a range of French-quality products and services in Nigeria. Its purpose is expressed as improving the performance of each customer across species in health, productivity and return on investment; supporting customer know-how regardless of farm size, species or geographical area; and adapting its product and service offer to each customer's specific needs. Feed Avenue's product range is developed according to field needs across six animal sectors and tested in its experimental facilities. The range comprises premixes made with selected high-quality protected vitamins, key trace elements and minerals matched to species, genetics and physiological stage; additives that improve feed efficiency, protect animal welfare and reduce sanitary risks; enzymes and amino acids developed to meet livestock production challenges and add value in animal feed; a 2.5% concentrate combining premix with key enzymes, amino acids, minerals and species-specific additives, requiring only raw materials to be added to make complete feed; and finish feed, a high-quality starter feed for young animals. The company emphasises personalised advice and support through a Franco-Nigerian team of veterinarians and animal nutritionists. It markets benefits in performance monitoring (reduced antibiotic use and animal mortality, better nutritional quality from carefully selected raw materials), economic monitoring (farm profitability and return on investment), sustainability, and productivity (daily egg and milk production and average daily liveweight gain). Operationally, Feed Avenue maintains a field-based commercial and technical organisation across Nigeria. Its published team includes veterinarians and senior salesmen covering the North-West, North-East, Plateau and northern Kaduna regions; South Kaduna, the FCT, Nasarawa, Kogi and Niger States; and Lagos with East Ogun. Technical sales, regional sales coordination, warehouse and logistics management, special projects, northern sourcing and operations, and sales administration and marketing roles cover the South-West, West, North and Abuja FCT. The company describes itself as agile, with local and international support, and objective and reliable advice from specialist veterinary surgeons and animal nutritionists. On corporate social responsibility, Feed Avenue states that it builds an agile and responsive organisation in line with customer needs, prioritises long-term relationships with customers and stakeholders on fair terms, and provides employees with an organisation in which they can achieve their full potential, access training and find inspiration and motivation. It places quality, respect and performance at the heart of the company and its dealings with stakeholders. Its driving values are involvement, requirement, improvement and open-mindedness; its conquest values are performance, quality, customer orientation, perseverance, ambition and progress; and its societal values are sustainable development, loyalty, integrity, friendliness, equity and respect.

French-quality animal health and nutrition products and technical services for Nigerian livestock producers.

• Premix

  Wide premix range made with select high-quality protected vitamins, key trace elements and minerals required according to species, genetics and physiological stage.

• Additives

  Range of additives that improve feed efficiency, protect animal welfare and reduce sanitary risks to enhance animal growth and boost performance.

• Enzymes & Amino-Acids

  Innovative feed enzymes and quality natural amino acids developed to meet global livestock production challenges and add high value in animal feed.

• Concentrate

  2.5% concentrate combining quality premix enriched with key enzymes, amino acids, minerals and specific additives according to species requirement; only raw materials need to be added to make complete feed.

• Finish Feed

  High-quality starter feed bringing all key nutrients to boost early-stage performance of young animals through well-balanced raw materials and manufacturing process.

1. 1Health & Nutrition for livestock in Nigeria - Feed Avenuefeed-avenue.com
2. 2Choose the french quality for your livestock productsfeed-avenue.com
3. 3Feed Avenue, health and nutrition for livestock in Nigeriafeed-avenue.com
4. 4A team of veterinarians and livestock experts in Nigeriafeed-avenue.com
5. 5Feed Avenue Ltdwikidata.org