Feelou

Feelou is a Dutch maternity and nursing bra brand that positions itself as "Undergood® for motherhood." The brand's core proposition is a single bra that adapts to a woman's changing body through pregnancy, the postpartum period, and nursing, rather than requiring a drawer full of different sizes. Its flagship product, the Feelou® Pregnancy and Nursing Bra, is designed to grow up to 10 cm in band size and up to 2–3 cup sizes, using a patented closure and flexible, reinforced cups that provide support without an underwire. The bra is also suitable for breastfeeding and pumping. The brand sells direct to consumers through its own online store at feelou.co. Its range includes the Regular bra for pre-pregnancy cup sizes A–D (€89), the Big Cup bra for E–G cups (€99), a pregnancy brief made from TENCEL™ Modal (€29), bikinis in Regular and Big Cup versions (€99 each), bikini bottoms (€39), Mothersockers socks (€14.95), and a gift card (€89). Products are offered in multiple colors and sizes, with bundle discounts such as €20 off two bras and €35 off three, and a free Fitting Service that lets customers order multiple sizes, try them at home, and return the rest. Feelou emphasizes comfort, fit, and sustainability. The pregnancy brief is made in Portugal from 95% TENCEL™ Modal and 5% elastane, while the Mothersockers are made in Bulgaria from 80% recycled cotton, 17% polyamide, and 3% elastane. The brand has gathered strong customer reviews, with an average rating of 4.8 out of 5 based on more than 350 reviews on its homepage. It describes its bra as "award-winning" and markets itself with the tagline "Not comfortable? Not wearing it." As a young, direct-to-consumer brand, Feelou operates primarily in the Dutch market and ships across Europe, offering free shipping from €125 and fast delivery, often the next working day. The company is privately held and does not disclose its founders, ownership structure, or founding year in the available evidence.

Feelou is a Dutch maternity and nursing bra brand. It was created to address a common problem during pregnancy and early motherhood: breast size changes rapidly, often faster than expected, making traditional bras uncomfortable or ill-fitting. The brand's solution is a single bra designed to adapt to these changes, marketed under the tagline "Undergood® for motherhood" and the promise "One bra. For every change." The brand's flagship product, the Feelou® Pregnancy and Nursing Bra, features a patented closure that allows the bra to grow up to 10 cm in band size and up to 2–3 cup sizes. It is wireless, with flexible reinforced cups that provide support and are suitable for breastfeeding and pumping. The bra is available in two versions: Regular for pre-pregnancy cup sizes A–D and Big Cup for E–G cups. It is priced at €89 and €99 respectively. Feelou sells directly to consumers through its online store. The product range has expanded beyond bras to include a pregnancy brief made from TENCEL™ Modal (€29), bikinis in Regular and Big Cup versions (€99 each), bikini bottoms (€39), Mothersockers socks (€14.95), and a gift card (€89). The brand offers bundle discounts and a free Fitting Service that allows customers to order multiple sizes, try them at home, and return the rest free of charge. Sustainability is part of the brand's positioning. The pregnancy brief is made in Portugal from 95% TENCEL™ Modal and 5% elastane, while the Mothersockers are produced in Bulgaria from 80% recycled cotton, 17% polyamide, and 3% elastane. The brand emphasizes softness, breathability, and responsible materials. Feelou has received positive customer feedback, with an average rating of 4.8 out of 5 based on more than 350 reviews on its homepage. It describes its bra as "award-winning" and uses the tagline "Not comfortable? Not wearing it." The company operates primarily in the Netherlands and ships across Europe, offering free shipping from €125 and fast delivery, often the next working day. It is privately held, and the available evidence does not disclose its founders, founding year, or ownership structure.

Premium direct-to-consumer maternity and nursing underwear brand focused on adaptive fit, comfort, and sustainability.

• Feelou® Pregnancy and Nursing Bra Regular

  Wireless maternity and nursing bra for pre-pregnancy cup sizes A–D. Grows up to 10 cm in band and 2–3 cup sizes. Patented closure. Suitable for breastfeeding and pumping. Price €89.

• Feelou® Pregnancy and Nursing Bra Big Cup

  Wireless maternity and nursing bra for pre-pregnancy cup sizes E–G. Price €99.

• Feelou® Pregnancy Brief

  Low-rise pregnancy brief made in Portugal from 95% TENCEL™ Modal and 5% elastane. Price €29.

• Feelou® Bikini Regular

  Maternity bikini top for cup sizes A–D. Price €99.

• Feelou® Bikini Big Cup

  Maternity bikini top for cup sizes E–G. Price €99.

• Feelou® Bikini Bottom

  Maternity bikini bottom. Price €39.

• Mothersockers

  Soft socks for cold feet during every phase of motherhood. Made in Bulgaria from 80% recycled cotton, 17% polyamide, and 3% elastane. Size 38–41. Price €14.95.

• Feelou® Gift Card

  Gift card valued at €89.

1. 1Zwangerschapsbh van Feelou® | Voelt 9+ maanden goedfeelou.co
2. 2Mothersockers – warme sokken voor zwangerschap | Feelou®feelou.co
3. 3Zwangerschaps- & voedingsbh zonder beugel, meegroeiend | Feeloufeelou.co
4. 4Zwangerschapsslip van TENCEL™ Modal, comfortabele pasvorm | Feeloufeelou.co
5. 5Feelouwikidata.org