Felix Cat

Felix is a cat food brand that originated in the United Kingdom and is marketed primarily across Europe. The brand is best known for its wet cat food products, particularly single-serve pouches and cans, and for its long-running advertising character — a mischievous black-and-white cat also named Felix — which has made it one of the most recognisable pet food names in the UK. Felix products are positioned as tasty, everyday meals for cats, with ranges that include chunks in jelly, chunks in gravy, and fish or meat varieties. The brand operates in the pet food category, which sits within the broader food and beverage industry. Its product portfolio focuses on cat food rather than dog food, although parent companies in the pet care sector often offer both. Felix is sold through supermarkets, pet specialist retailers, and online channels, and it competes with other mainstream cat food brands such as Whiskas, Sheba, and Gourmet. Ownership of Felix has changed over the decades. The brand became part of the Quaker Oats Company's pet food business, which was acquired by PepsiCo in the 1990s. In 2001, PepsiCo sold its pet food division, including the Felix brand, to Nestlé, and it was integrated into Nestlé Purina PetCare. Under Nestlé Purina, Felix has continued to be a leading cat food brand in the UK and other European markets, supported by regular product innovation and marketing campaigns. Felix's marketing has historically emphasised the character of Felix the cat, using humour and the idea of a fussy, food-loving feline to connect with cat owners. The brand's website, felixcatfood.com, provides product information, feeding guidance, and promotional content. While exact sales figures are not publicly broken out by brand, Felix is consistently described as one of the top-selling cat food brands in the UK.

Felix is a cat food brand that emerged in the United Kingdom and grew into one of the country's most familiar pet food names. The brand's identity is closely tied to its advertising mascot, a black-and-white cat called Felix, whose mischievous and food-obsessed personality has been used in marketing for decades. This character helped distinguish Felix in a crowded pet food market and made the brand recognisable to generations of cat owners. In the 1990s, the brand became part of the Quaker Oats Company's pet food portfolio, which was acquired by PepsiCo. PepsiCo subsequently decided to exit the pet food business, and in 2001 it sold its pet food division to Nestlé. This transaction brought Felix under the ownership of Nestlé, where it was integrated into Nestlé Purina PetCare. The acquisition strengthened Nestlé's position in the European pet food market and added a leading UK cat food brand to its portfolio. Under Nestlé Purina, Felix has continued to be a major brand in the UK and other European markets. The brand has expanded its product ranges over time, introducing variations such as chunks in jelly, chunks in gravy, and different flavour combinations. It has also launched sub-ranges and promotional campaigns aimed at reinforcing its playful, cat-centric image. Felix products are widely distributed through supermarkets, pet shops, and online retailers. While the brand's exact founding date and original creator are not clearly documented in the available evidence, Felix's long presence in British households and its association with the Felix cat character have made it a staple of the UK cat food aisle. Its ownership by Nestlé Purina places it within one of the world's largest pet care companies, alongside other well-known pet food brands.

• Felix becomes part of the Quaker Oats Company pet food portfolio.

• PepsiCo acquires Quaker Oats, bringing Felix under PepsiCo ownership.

• PepsiCo sells its pet food division, including Felix, to Nestlé.

• Felix is integrated into Nestlé Purina PetCare.

Mainstream, playful and affordable everyday cat food, strongly associated with its cartoon cat mascot.

• Felix Original pouches

  Single-serve wet cat food pouches in various meat and fish flavours.

• Felix As Good As It Looks

  A range of wet cat food with chunks in jelly or gravy.

• Felix Sensations

  A premium-style wet cat food range with rich sauces.

1. 1Felix Cat Food official websitefelixcatfood.com