Recent events
Recent events tied to this brand in public sources.
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2020
Fender collaborates with Japanese artists on guitar designs
Fender collaborated with Japanese artists FACE and MHAK to design limited-edition Strat and Tele models.
2020
Fender unveils limited-edition Japan-made Strat and Tele models
Fender unveiled two limited-edition, Japan-made guitars: a Stratocaster designed with FACE and a Telecaster designed with MHAK. Both were listed at £1,050 in the UK, with US prices not yet determined.
2020
Fender Europe fined for preventing online guitar discounts
The UK's Competition and Markets Authority fined Fender Europe £4.5 million for breaking competition law by preventing online retailers from discounting its guitars. Fender admitted to the illegal practice.
2020
Fender Europe fined for restricting online discounts
The UK Competition and Markets Authority fined Fender Europe £4.5 million for requiring sellers to set minimum online prices for Fender products, which the regulator said broke competition rules. Fender said it cooperated with the investigation and changed its practices.
2020
Fender fined for UK online pricing practices
The UK's Competition and Markets Authority fined Fender £4.5 million after the company admitted preventing retailers from discounting online prices for its instruments. Fender said it cooperated with the CMA and had made changes to its practices.
2019
Fender announces American Ultra Series
Fender announced its American Ultra Series of electric guitars, featuring updated body contours, neck design, pickups and finishes.
2019
LyricFind announces lyrics integration partnership with Fender Songs
LyricFind announced a partnership with Fender to provide lyrics for the Fender Songs app, giving users access to lyrics within the app.
2019
Fender releases Fender Songs app
Fender released Fender Songs, a subscription app that uses machine learning to generate chord diagrams for songs streamed through Apple Music.