FES"AN

FES"AN (フェザン) is a shopping complex integrated into Morioka Station in Morioka, Iwate Prefecture, Japan. It is operated by Morioka Terminal Building Co., Ltd., a subsidiary of East Japan Railway Company (JR East). The facility opened on April 10, 1981, ahead of the 1982 opening of the Tohoku Shinkansen, and has since grown into a major retail destination with approximately 160 shops. The name "FES"AN" derives from "pheasant," the English name for the Japanese green pheasant (kiji), which is the prefectural bird of Iwate. Originally positioned as a fashion building, FES"AN expanded significantly in 2005 when it absorbed the underground shopping mall Palmo (formerly Morioka Station Department Store) and renovated the entire first floor of Morioka Station, adding substantial floor space. After this expansion, the complex shifted toward a department-store-like format to compete with suburban large-scale retail facilities such as AEON Mall Morioka. It strengthened categories such as miscellaneous goods and books, added a food section reminiscent of a department store basement, and concentrated souvenir shops on the first floor of Morioka Station in the Odense-kan area (formerly the South Building/Miyage-kan) to serve tourists and returning travelers. FES"AN has undergone several renovations, including a full-building renewal, expansion of the multi-story parking garage, renovation of the underground arcade, and the opening of the FES"AN South Building. A phased renovation completed in 2017 was carried out in three stages. The complex introduced JRE POINT loyalty points on February 16, 2017, and began issuing point-only cards. It also offers tax-free services, multilingual support (Japanese, English, Simplified Chinese, Traditional Chinese, Korean), and various events and campaigns throughout the year. The official website provides shop guides, restaurant and cafe guides, souvenir guides, floor guides, event information, and access details. Today, FES"AN remains a central retail hub in Morioka, directly connected to Morioka Station and serving both local residents and visitors to the Tohoku region. It houses a mix of fashion, lifestyle, dining, and souvenir tenants, and continues to host seasonal promotions, limited-time shops, and community events.

FES"AN opened on April 10, 1981, in conjunction with the opening of Morioka Terminal Hotel (now Hotel Metropolitan Morioka), ahead of the 1982 opening of the Tohoku Shinkansen. It was developed as a station building directly connected to Morioka Station in Iwate Prefecture, Japan, and operated by Morioka Terminal Building Co., Ltd., a subsidiary of Japanese National Railways (later JR East after privatization in 1987). The complex initially functioned primarily as a fashion building. Over the years, it underwent several major renovations, including a full-building renewal, expansion of its multi-story parking garage, renovation of the underground shopping area, and the opening of the FES"AN South Building. In 2005, FES"AN absorbed the underground shopping mall Palmo (formerly Morioka Station Department Store), renovated the entire first floor of Morioka Station, and added it to its sales floor, significantly increasing its retail area. After this expansion, FES"AN shifted its strategy toward a department-store-like format to compete with suburban large-scale shopping centers such as AEON Mall Morioka. It strengthened miscellaneous goods and books, added a food section with a department-store basement feel, and concentrated souvenir shops in the Odense-kan area on the first floor of Morioka Station to better serve tourists and returning travelers. A phased renovation completed in 2017 was carried out in three stages. On February 16, 2017, FES"AN introduced JRE POINT loyalty points and began issuing point-only cards. The complex continues to operate approximately 160 shops and hosts various events, campaigns, and limited-time stores. It provides tax-free services and multilingual support for international visitors. The official website offers comprehensive guides for shops, restaurants, souvenirs, and floors, along with event information and access details.

• 2017

  Introduces JRE POINT loyalty points and begins issuing point-only cards.

• 2017

  Completes a phased renovation carried out in three stages.

• 2005

  Absorbs the underground shopping mall Palmo (formerly Morioka Station Department Store) and renovates the entire first floor of Morioka Station, significantly expanding floor space.

• 1981

  FES"AN opens alongside Morioka Terminal Hotel (now Hotel Metropolitan Morioka), ahead of the Tohoku Shinkansen opening.

A station-integrated shopping complex offering fashion, lifestyle, dining, and souvenir retail, positioned as a department-store-style destination in Morioka.

• Fashion apparel

• Miscellaneous goods

• Books

• Food and groceries

• Souvenirs

• Dining and cafe services

1. 1盛岡駅ビル フェザンfesan-jp.com
2. 2フェザン - Wikipediaja.wikipedia.org
3. 3FES"AN - Wikidatawikidata.org