Product brand
UnclaimedFi is a smart dog-collar and app brand focused on GPS location tracking and technology-supported insights into dogs’ activity, health, and behavior.
Last updated October 24, 2026
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Overview
Fi is a consumer pet-technology brand whose products combine a smart dog collar with an app for location tracking and information about a dog’s activity and wellbeing. Its website presents the Series 3+ as an all-in-one smart collar, highlighting GPS tracking, an LED night light, and a claimed battery life of up to three months. The brand also describes AI-powered health insights, activity monitoring, and features related to sleep, eating, drinking, scratching, licking, and barking. Fi’s stated mission is to help dog parents better understand their dogs’ safety and health. It says its technology began with safety and location tracking and has expanded toward health and wellness information. Fi’s app is presented as the place to access tracking and health features, including live GPS tracking and insights based on a dog’s data. The company also promotes Search Party as a feature for helping locate lost dogs. Fi says it launched its first smart collar in 2019 and that thousands of dogs have been reunited with their owners since then. Its mission page describes a US shelter-related effort involving employee initiatives and company donations. The supplied material identifies Jonathan as Fi’s founder and CEO, but does not provide his surname, the company’s headquarters, its ownership, or its legal corporate structure.
History
Fi describes its origin as an effort to use technology to help dog parents understand and protect their dogs. Its stated mission is to translate information dogs cannot directly communicate into a clearer picture of their safety and health. The brand says it began with safety and location tracking and has continued to develop its technology toward more precise tracking and greater insight into health and wellness. Fi says it launched its first smart collar in 2019. The product concept pairs a wearable collar with an app, making location tracking a central function while also providing information about a dog’s activity and wellbeing. The company’s mission page says thousands of dogs have been reunited with their owners since 2019 and describes millions of walks taken by Fi dogs. It also describes an effort involving employee initiatives and company donations, through which Fi says it has partnered with thousands of shelters across the United States to help flight-risk dogs stay safe and find homes. The current site features the Fi Series 3+ and presents it as an evolved, all-in-one smart collar. Listed features include GPS tracking, an LED night light, and battery life of up to three months. The site also promotes app-based activity monitoring and AI-powered health insights. These features are described as covering such areas as movement, rest, food and water intake, and behaviors including scratching, licking, and barking. Fi further presents Fi Intelligence as a way to interpret dog-related data and answer questions using information such as health and breed. The brand also promotes Search Party, which it says can help find lost dogs when Lost Mode is active. Fi contrasts GPS tracking with item-finding devices that depend on nearby phones and distinguishes active tracking from microchips, which it says notify owners after a lost dog is scanned. The supplied evidence names Jonathan as founder and CEO but does not give a surname. It does not establish the company’s founding date beyond the first-collar launch in 2019, or provide details about headquarters, ownership, or corporate structure.
- 2019
Fi says it launched its first smart collar
The website features the Fi Series 3+ smart collar
Products and positioning
A smart dog-collar and app brand positioned around pet safety, GPS tracking, and proactive understanding of dogs’ health and behavior.
Fi Series 3+
A smart dog collar promoted with GPS tracking, an LED night light, AI-powered health insights, and up to three months of battery life.
Fi app
An app for live GPS tracking, activity monitoring, and health-related insights.
Search Party
A lost-dog search feature promoted for use with Lost Mode.
Recent events
Reported
Fi offers 30 percent off pet trackers[3]
Fi pet trackers are offered at 30 percent off through October 25, 2026, with coupon code SCARY at checkout.
Reported
Fi raises $50 million in Series B funding[4]
Bengaluru-based neobanking startup Fi raised $50 million in a Series B funding round led by B Capital Group and Falcon Edge, with other investors also participating. The article says the round boosted Fi's valuation to $315 million and that the funds would be used to fuel growth.
Sources4 sources
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