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Fiamma Holdings Berhad

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Corporate brand

Unclaimed

Malaysian brand owner and distributor of home appliances, sanitary ware, and medical devices, also active in property development and investment.

Last updated September 15, 2026

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Overview

Fiamma Holdings Berhad is a Malaysian brand owner and distributor with a history spanning over 40 years. Its product range includes home appliances for the kitchen, living room, bedroom and bathroom, sanitary ware, and medical devices. It owns in-house brands such as Elba, Faber, Rubine, Tuscani, Haustern, and EBAC, and holds distribution rights for international brands including Braun, Oral-B, Speed Queen, Beurer, Fora, Spirit and ChoiceMMed. The company operates a 160,000 square feet warehouse and logistics facility serving over 2,000 touchpoints across Malaysia, supported by more than 100 authorised service centres. It is also active in property development and property investment. Fiamma Holdings Berhad is listed on the Main Market of Bursa Malaysia Securities Berhad.

History

Fiamma Holdings Berhad describes itself as a leading brand owner and a trusted name in Malaysia with a rich history spanning over 40 years. It has over 40 years of experience in the distribution of electrical home appliances and states that it has become a market leader in this industry. The company owns well-established in-house brands such as Elba, Faber, Rubine, Tuscani, Haustern, and EBAC, and also owns distribution rights for international brands like Braun, Oral-B, Speed Queen, Beurer, Fora, Spirit and ChoiceMMed. It operates an advanced warehouse and logistics facility of 160,000 square feet serving a distribution network of over 2,000 touchpoints across Malaysia, along with over 100 authorised service centres nationwide. Beyond the white goods industry, it is also active in property development and property investment. Its subsidiary, Exact Quality Sdn Bhd, is dedicated to after-sales service, product warranty, and spare parts. Fiamma Holdings Berhad is listed on the Main Market of Bursa Malaysia Securities Berhad.

Products and positioning

Leading brand owner and trusted name in Malaysia; market leader in the distribution of electrical home appliances.

  • Elba

  • Faber

  • Rubine

  • Tuscani

  • Haustern

  • EBAC

  • Braun

  • Oral-B

  • Speed Queen

  • Beurer

  • Fora

  • Spirit

  • ChoiceMMed

Sources5 sources

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