Fietsen De Geus

Fietsen De Geus is a Belgian bicycle retail chain that sells bicycles, speed pedelecs and accessories. As of 2025 it operated four stores, all located in the province of Antwerp, with its head office and central warehouse in Mortsel. The business was founded in 1984 by Dirk Van Thillo and his wife Marie-Jeanne Theunissen, who opened a shop on the Geuzenstraat in the Antwerp district of 't Zuid and took the store's name from that street. For decades the shop remained small-scale; in 2012, when the founders reached retirement age, entrepreneur Thomas Vanderhoydonck took over and began a period of growth. The original Geuzenstraat store was expanded into adjoining premises and its entrance moved to the Marnixplaats. The chain then grew through acquisitions: the Berchem bicycle shop De Specht in 2018, the Edegem shop Vliegend Hert in 2021, and the Schoten-based Bak-Fiets-Kar Specialist in 2023, all rebranded under the Fietsen De Geus name. From 2023 to 2024 the company also ran a branch under the brand name De Geus Dert13n that sold only racing and gravel bikes. The retailer positions itself as a broad-range bicycle specialist for the Antwerp region, with stores in Antwerp, Berchem, Edegem and Schoten. Its product range spans city and lifestyle bikes, electric bikes (25 km/h), speed pedelecs (45 km/h), cargo bikes, longtail bikes, children's bikes, touring and trekking bikes, sport/MTB/race/gravel bikes and folding bikes. The website highlights premium models such as the Lovens Explorer 2 S75, Riese & Müller Multicharger3 Mixte, Urban Arrow Breeze, Muli Motor ST, Ridley Grifn Gravel, Batavus Fonk 3, Woom Explore 6 and Norta C-7040, and invites customers to book free test rides at its Antwerp-area shops. It also offers services such as its own roadside assistance, Depannage De Geus, and runs seasonal promotions, for example a year of free breakdown assistance with qualifying purchases. Beyond retail, Fietsen De Geus presents itself as a socially and environmentally engaged business. Its internal social project, De Geus Plus, trains people distant from the labour market to become bicycle mechanics. In cooperation with the Belgian organisation Go Forest, the chain says it plants a tree for every bicycle sold. It also donates to Tejo, a Flemish organisation providing free psychotherapy to children and young people; Tejo's founder, Ingrid De Jonghe, is the mother of owner Thomas Vanderhoydonck. In 2024 the chain celebrated its fortieth anniversary with a record attempt, led by television personality Pedro Elias, to make the largest charity delivery ever by cargo bike.

Fietsen De Geus was founded in 1984 by Dirk Van Thillo and his wife Marie-Jeanne Theunissen. The couple opened their bicycle shop on the Geuzenstraat in the Antwerp district of 't Zuid, and they took the name of the business from that street. For many years the shop remained very small-scale, serving a local clientele in Antwerp. The turning point came in 2012, when the founders had reached retirement age and sold the business to entrepreneur Thomas Vanderhoydonck. Under his ownership the shop entered a period of growth. The original Geuzenstraat premises were expanded with adjoining retail spaces, and the entrance was relocated to the Marnixplaats. Growth was then pursued through acquisitions of established local bicycle shops. In 2018 Fietsen De Geus took over De Specht, a bicycle shop in Berchem. In 2021 it acquired Vliegend Hert in Edegem, and in 2023 the Schoten-based Bak-Fiets-Kar Specialist. Each of these acquired stores was rebranded under the Fietsen De Geus name, extending the chain's footprint across the Antwerp region. From 2023 to 2024 the company also operated a branch under the separate brand name De Geus Dert13n, which sold exclusively racing bicycles and gravel bikes. By 2025 Fietsen De Geus had four stores, all in the province of Antwerp, with its head office and central warehouse located in Mortsel. Alongside its retail expansion, the company developed a social and charitable profile. Its internal social project, De Geus Plus, trains people who are distant from the labour market to become bicycle mechanics. In cooperation with the Belgian organisation Go Forest, the chain states that it plants a tree for every bicycle sold. It also makes donations to Tejo, a Flemish organisation that provides free psychotherapy to children and young people; Tejo's founder, Ingrid De Jonghe, is the mother of owner Thomas Vanderhoydonck. In 2024 the chain celebrated its fortieth anniversary with a record attempt, led by television personality Pedro Elias, to perform the largest charity delivery ever by cargo bike.

• 2025

  Operates four stores, all in the province of Antwerp, with head office and central warehouse in Mortsel.

• 2024

  Fortieth anniversary celebrated with a cargo-bike charity record attempt led by Pedro Elias; De Geus Dert13n branch closes.

• 2023

  Acquisition of the Schoten-based Bak-Fiets-Kar Specialist; De Geus Dert13n branch opens.

• 2021

  Acquisition of the Edegem bicycle shop Vliegend Hert.

• 2018

  Acquisition of the Berchem bicycle shop De Specht.

• 2012

  Taken over by entrepreneur Thomas Vanderhoydonck after the founders reached retirement age; a period of growth begins.

• 1984

  Founded by Dirk Van Thillo and Marie-Jeanne Theunissen on the Geuzenstraat in Antwerp.

Broad-range bicycle specialist and service provider for the Antwerp region, combining premium brands, test rides, own roadside assistance and social/environmental initiatives.

• Lovens Explorer 2 S75

  Speed pedelec listed at €6,299.00 incl. VAT on the Fietsen De Geus website.

• Riese & Müller Multicharger3 Mixte

  Cargo-oriented e-bike listed at €5,089.00 incl. VAT.

• Urban Arrow Breeze

  Cargo bike listed at €5,499.00 incl. VAT.

• Muli Motor ST

  Compact cargo bike listed at €5,380.00 incl. VAT.

• Ridley Grifn Gravel

  Gravel bike listed at €2,899.00 incl. VAT.

• Batavus Fonk 3

  City e-bike listed at €799.00 incl. VAT.

• Woom Explore 6

  Children's bicycle listed at €729.00 incl. VAT.

• Norta C-7040

  E-bike listed at €5,890.00 incl. VAT.

• Dolly Joy

  Cargo bike listed at €4,299.00 incl. VAT.

1. 1Fietsenwinkel in Antwerpen | Van e-bike tot cargofiets | Fietsen De Geusfietsendegeus.be
2. 2Fietsen De Geus - Wikidatawikidata.org
3. 3Fietsen De Geus - Wikipedianl.wikipedia.org