File

File Market, also styled FİLE, is a Turkish supermarket retailer established by BİM Birleşik Mağazalar A.Ş. in 2015. The chain was created as BİM’s move into a broader supermarket format after the parent company had built a major position in Turkey’s discount grocery sector. Its first store opened at Prestige Shopping Mall in Başakşehir, Istanbul. The concept differs from BİM’s conventional discount-store model. File Market stores generally provide a wider and more supermarket-oriented assortment, including food, fresh products, personal-care goods, and household cleaning items. A typical store carries approximately 4,000 to 4,500 products. The food offer includes fresh meat and delicatessen products, fruit and vegetables, baked goods, and packaged groceries. The chain also sells private-label merchandise, including ActiSoft home-care products, Daycare personal-care products, and Harras food products. File Market is positioned around everyday low pricing rather than limited-time promotional events or special sale days. This gives the chain a value-oriented proposition while allowing it to operate with a more spacious, modern, and assortment-led supermarket identity than BİM’s traditional discount outlets. The format is intended to serve routine household shopping, with a greater emphasis on fresh food and category breadth. In 2021, File Market introduced a grocery-delivery application also called File Market, extending the brand beyond physical stores and enabling customers to order products for delivery. At that time, the chain had approximately 135 locations in Turkey and around 4,000 employees. By 2025, publicly described operations had expanded to 344 supermarkets across 34 Turkish provinces. File Market therefore represents BİM’s supermarket-format growth platform, complementing rather than replacing the parent company’s established discount-store network. The company remains focused on the Turkish market. Its principal competitive characteristics are BİM ownership, value pricing, a larger product range than a conventional hard discounter, private-label development, and a supermarket environment designed for frequent food and household shopping.

File Market was established in 2015 by BİM Birleşik Mağazalar A.Ş., one of Turkey’s major discount grocery retailers. The creation of File followed BİM’s expansion and consolidation in the discount-store segment. Rather than extending the same small-format discount model, BİM developed File as a supermarket concept capable of carrying a broader selection and presenting a more conventional modern grocery-shopping environment. The first File store opened at Prestige Shopping Mall in Başakşehir, Istanbul. From its launch, the chain was differentiated from BİM through its assortment, store presentation, and pricing approach. While BİM’s established model emphasized a tightly controlled discount assortment, File stores were designed to offer approximately 4,000 to 4,500 products across food, fresh food, personal care, and household cleaning categories. The range includes fresh meat and deli products, produce, bakery items, and other routine grocery products. This broader offer allows customers to complete more of a regular household shop in one location. File’s commercial proposition is based on everyday low pricing. Instead of relying primarily on special promotion days or temporary sale events, the chain presents its prices as consistently value-oriented. This approach combines discount-retail affordability with the breadth and appearance associated with a supermarket. Private-label products are an important part of the offer. The brands identified with the chain include Harras for food, Daycare for personal-care products, and ActiSoft for home-care products. The business expanded during the late 2010s and early 2020s. In 2021, File developed a grocery-delivery application named File Market. The application extended the chain’s retail proposition into digital ordering and delivery, reflecting the growing importance of convenience and online grocery services. Around April 2021, the company was reported to have approximately 135 locations in Turkey and about 4,000 employees. File continued to grow its physical network after that period. By 2025, the company was reported to operate 344 supermarkets in 34 Turkish provinces. Its development demonstrates BİM’s use of multiple retail formats: BİM continues to represent the parent company’s traditional discount-store proposition, while File serves customers seeking a wider grocery assortment, fresh departments, private-label products, and a supermarket-style shopping experience. File Market remains a Turkey-focused retailer. Its principal operating features are ownership by BİM, nationwide domestic expansion, everyday-low-price positioning, a comparatively broad supermarket assortment, private-label merchandising, and the integration of physical stores with a grocery-delivery application.

• 2025

  Network reaches 344 supermarkets

  [1]File (company)en.wikipedia.org

  File Market is reported to operate 344 supermarkets across 34 provinces in Turkey.

• 2021

  File Market delivery application is developed

  [1]File (company)en.wikipedia.org

  The retailer develops a grocery-delivery application using the File Market name.

• 2021

  Network reaches approximately 135 locations

  [1]File (company)en.wikipedia.org

  The chain is reported to have approximately 135 Turkish locations and around 4,000 employees.

• 2015

  File Market is founded

  [1]File (company)en.wikipedia.org

  BİM establishes File as a supermarket-format retail business intended to complement its established discount-store operations.

• 2015

  First store opens in Başakşehir

  [1]File (company)en.wikipedia.org

  The first File store opens at Prestige Shopping Mall in Başakşehir, Istanbul.

Everyday-low-price supermarket retail with a broader assortment, stronger fresh-food offer, and more modern store concept than BİM’s traditional discount format.

• Supermarket retail · 2015

  File Market supermarkets

  The core File Market format is a modern supermarket offering roughly 4,000 to 4,500 food, personal-care, and household-cleaning products. Stores combine packaged groceries with fresh meat and delicatessen products, fruit and vegetables, and baked goods. The format is designed for regular household shopping and is positioned around everyday low prices rather than special sale days.

• Online grocery delivery · 2021

  File Market grocery-delivery application

  Introduced in 2021, the File Market application extends the supermarket chain into digital grocery ordering and delivery. It provides an online channel for the retailer’s food, household, and personal-care assortment, supporting convenience alongside the physical store network.

• Private-label food

  Harras

  Harras is a File Market private-label range associated with food products. It forms part of the retailer’s own-brand strategy, allowing the chain to offer branded grocery items within its everyday-low-price supermarket proposition.

• Private-label personal care

  Daycare

  Daycare is a private-label range associated with personal-care products sold through File Market. It supports the chain’s effort to cover routine household needs beyond food while retaining an own-brand and value-oriented offer.

• Private-label home care

  ActiSoft

  ActiSoft is a File Market private-label range for home-care products. It contributes to the retailer’s household-cleaning and home-maintenance assortment and reinforces the chain’s supermarket positioning around everyday household shopping.

• 2021

  Launch of the File Market grocery-delivery applicationProduct launch

  Background

  The retailer sought to extend its physical supermarket offer into online grocery shopping and delivery.

  Action taken

  File developed a grocery-delivery application called File Market.

  Aftermath

  The application added a digital ordering channel to File Market’s Turkish store network.

  Source

• 2015

  BİM enters the supermarket segment through FileStrategy

  Background

  After establishing a strong position in Turkey’s discount-store sector, BİM sought to invest in a supermarket format with a broader product range and a more modern store concept.

  Action taken

  BİM founded File Market and opened its first store in Başakşehir, Istanbul, creating a separate supermarket proposition rather than simply replicating the traditional BİM format.

  Aftermath

  File developed into BİM’s supermarket-format chain, combining everyday-low-price positioning with fresh departments, private-label products, and a wider assortment.

  Source

1. 1File (company)en.wikipedia.org
2. 2File Market official websitefile.com.tr