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Final Girl Records

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Final Girl Records is an independent, women-owned record label and collective based in Brooklyn and Los Angeles, supporting women, trans, and non-binary artists.

Last updated September 28, 2026

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Overview

Final Girl Records is an American independent record label and collective founded in 2021 by Deanna DiLandro and Madison Hetterly. Based in Brooklyn, New York, and Los Angeles, California, the label was originally known as Weird Sister Records before rebranding to Final Girl Records. It describes itself as women-owned and operated, created as a response to what it calls the "white dude music business machine." The label's mission is to provide a healthier, more equitable alternative to traditional record label models, specifically serving women, trans, and non-binary artists in creative industries. The label positions itself as an anti-racist organization committed to equity, diversity, and amplifying the voices of BIPOC artists and creators. Its services include personalized release strategies, distribution, digital streaming and playlist services, social media marketing, and exclusive brand and merchandise partnerships. Final Girl Records emphasizes open communication regarding budgets, spending, and contracts, and promises personalized deals tailored to each artist rather than a one-size-fits-all formula. It also curates live events and partners with BIPOC, women, and non-binary producers, engineers, and studio owners. As an independent entity, Final Girl Records operates outside the major label system. Its roster and activities focus on supporting marginalized genders in music, and it maintains a strong online presence through its official website and social media. The label continues to adapt to the changing music industry landscape, offering up-to-date practices for distribution and marketing. With its dual headquarters in Brooklyn and Los Angeles, it maintains a presence in two key American music markets.

History

Final Girl Records was founded in 2021 by Deanna DiLandro and Madison Hetterly under the name Weird Sister Records. The label was established as an independent record label and collective based in Brooklyn, New York, and Los Angeles, California. Its founders created it in response to the male-dominated music industry, aiming to provide a healthier and more equitable alternative to traditional label models. The label specifically supports women, trans, and non-binary artists, and is committed to anti-racism and amplifying BIPOC voices. At some point after its founding, the label rebranded from Weird Sister Records to Final Girl Records. The name change is noted on the label's official website, which refers to itself as "Final Girl Records (f.k.a. Weird Sister Records)." The rebranding likely reflects a shift in identity or a desire to distance itself from previous associations, though the exact date of the change is not publicly documented. Since its inception, Final Girl Records has operated as a women-owned and operated entity, offering personalized services to artists including distribution, release strategy, digital streaming and playlist services, social media marketing, and merchandise partnerships. It has also curated live events and partnered with BIPOC, women, and non-binary producers, engineers, and studio owners. The label continues to adapt to the evolving music industry landscape, emphasizing open communication and tailored deals for each artist.

  • 2021

    Founded as Weird Sister Records by Deanna DiLandro and Madison Hetterly.

  • Rebranded from Weird Sister Records to Final Girl Records.

Products and positioning

Independent, women-owned label providing a healthier, anti-racist alternative to traditional music industry models, focused on women, trans, and non-binary artists.

Product categories. Record releases · Artist management services · Distribution services · Merchandise partnerships · Curated live events

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