Finanztip Verbraucherinformation GmbH

Finanztip is a German consumer finance information brand operated by Finanztip Verbraucherinformation GmbH. It publishes independent, research-based guides, step-by-step instructions and concrete product recommendations designed to help ordinary people make their own financial decisions — from choosing a first current account or mobile phone contract, to insurance, real estate purchases and retirement planning. The company describes its mission as making personal finances as simple as possible for its readers. Finanztip is not a conventional commercial publisher. It belongs to the non-profit Finanztip Stiftung (Finanztip Foundation), whose mandate is to promote financial education in Germany. All profits distributed by Finanztip go to the foundation and are used there for charitable projects, such as the educational initiative Finanztip Schule. This ownership structure is central to the brand's positioning: Finanztip presents itself as free of economic conflicts of interest, with an independent editorial team of more than 20 experts and 100% objective and transparent selection criteria. The editorial operation is substantial. Finanztip offers more than 1,000 in-depth guides written by its economics editorial team, which was named Wirtschaftsredaktion des Jahres (Business Editorial Team of the Year) in 2021. Content is distributed through the website, a weekly newsletter, the Finanztip app, YouTube, Instagram, TikTok and podcasts. Finanztip experts also act as media partners for outlets such as Spiegel, Radioeins and ARD. Finanztip is headquartered in Germany with offices in Berlin and Munich, where it recruits staff. Its leadership includes editor-in-chief and managing director Hermann-Josef Tenhagen, a long-time consumer rights advocate, and Saidi Sulilatu, also editor-in-chief and managing director and the public face of Finanztip on YouTube and social media. Mathias Ohanian serves as deputy editor-in-chief, and Philipp Küppers as scientific director responsible for ensuring that tests and analyses follow traceable criteria and are properly documented. The brand's funding model is deliberately non-advertising-based. Finanztip forgoes paid advertising partnerships and banner ads, financing itself instead through affiliate links, among other channels. Crucially, it states that it only links to providers that have first been recommended by its independent expert editorial team, and that recommendations are published before any affiliate arrangement is offered — so that compensation does not influence the advice. If a provider declines an affiliate arrangement, Finanztip says it still recommends them, just without a link. Finanztip has received numerous awards for its work, including the 2021 Wirtschaftsredaktion des Jahres title, a Goldene Blogger social media award in the financial education category, and recognition for its Finanztip Schule teaching materials from the Verbraucherzentrale Bundesverband. Its app won a German App Award in the financial education apps category. The brand thus combines consumer journalism, financial education and digital product distribution under a non-profit ownership umbrella.

Finanztip Verbraucherinformation GmbH is the German company behind the Finanztip consumer finance platform. The brand was built around a non-profit ownership model: it belongs to the gemeinnützige Finanztip Stiftung, a charitable foundation whose mandate is to promote financial education in Germany. All profits distributed by Finanztip go to the foundation and are used for charitable projects, including the educational initiative Finanztip Schule. From its base in Germany, with offices in Berlin and Munich, Finanztip developed an editorial operation that produces more than 1,000 research-based guides covering personal finance topics such as current accounts, mobile phone contracts, insurance, real estate purchases and retirement planning. The editorial team, which numbered more than 20 experts, was named Wirtschaftsredaktion des Jahres (Business Editorial Team of the Year) in 2021. Over the years Finanztip expanded beyond its website into a multi-channel media brand. It distributes content through a weekly newsletter, the Finanztip app, YouTube, Instagram, TikTok and podcasts. Its experts have served as media partners for Spiegel, Radioeins and ARD. Saidi Sulilatu became the face of Finanztip on YouTube and social media, reaching hundreds of thousands of viewers each month. The brand's funding model is a defining feature of its history and identity. Finanztip forgoes paid advertising partnerships and banner ads, financing itself instead through affiliate links and other channels. It states that its expert editorial team first evaluates topics and providers independently, that results are checked together with the scientific director, and that recommendations are published before any affiliate arrangement is offered to providers. If a provider declines an affiliate arrangement, Finanztip says it still recommends them, just without a link. Finanztip has accumulated numerous awards. In 2021 it was named Wirtschaftsredaktion des Jahres, and its editor-in-chief Hermann-Josef Tenhagen placed second among Wirtschaftsjournalist:innen des Jahres 2022. In 2022 Finanztip News was ranked the second most important blog in Germany according to the Blogger-Relevanzindex of the agency Faktenkontor. In 2023 teaching materials from Finanztip Schule on topics including inflation, investing and 'Does money make you happy?' were assessed by the Verbraucherzentrale Bundesverband, with the investing material rated 'sehr gut'. In 2024 Dana Willms, Anja Ciechowski, Anika Görner and Rena Föhr received the Digital Female Leader Award in the Finance / FinTech category, and Finanztip won the Goldene Blogger social media award in the financial education category. In 2025 video editor Leo Göttle received a young journalist award, and in 2026 the Finanztip app won the German App Award in the financial education apps category while investment expert Timo Halbe received a young journalist award. Today Finanztip presents itself as an independent editorial organization with more than 20 experts, 100% objective and transparent selection criteria, and a mission to make personal finances as simple as possible for consumers.

• 2026

  Finanztip App won the German App Award in the financial education apps category; investment expert Timo Halbe received a young journalist award.

• 2025

  Video editor Leo Göttle received a young journalist award from Wirtschaftsjournalist:in.

• 2024

  Dana Willms, Anja Ciechowski, Anika Görner and Rena Föhr won the Digital Female Leader Award in Finance / FinTech; Finanztip won the Goldene Blogger award in financial education.

• 2023

  Finanztip Schule teaching materials assessed by Verbraucherzentrale Bundesverband, with the investing material rated 'sehr gut'.

• 2022

  Finanztip News ranked second most important blog in Germany by the Blogger-Relevanzindex of Faktenkontor; Hermann-Josef Tenhagen placed second among Wirtschaftsjournalist:innen des Jahres 2022.

• 2021

  Finanztip named Wirtschaftsredaktion des Jahres (Business Editorial Team of the Year).

Independent, non-profit consumer finance advice free of advertising influence, funded partly through affiliate links that follow editorial recommendations.

• Finanztip.de guides

  More than 1,000 research-based guides covering personal finance topics.

• Finanztip Newsletter

  Weekly newsletter summarizing what matters for readers' money.

• Finanztip App

  Mobile app; won the German App Award 2026 in the financial education apps category.

• Finanztip Schule

  Educational initiative providing teaching materials; materials assessed by Verbraucherzentrale Bundesverband.

1. 1Über uns - Finanztipfinanztip.de
2. 2Das Finanztip-Teamfinanztip.de
3. 3Auszeichnungen und Preise von Finanztipfinanztip.de
4. 4Wie wir uns finanzieren - Finanztipfinanztip.de
5. 5Wikidata Q139899334wikidata.org