Fine Today Shiseido
Corporate brand
UnclaimedFine Today is a Japanese personal care company that provides brands across hair care and skin care.
Last updated September 15, 2026
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Overview
Fine Today is a Japanese personal care company. Its brand portfolio includes hair care and skin care brands, and it describes itself as offering products that go beyond everyday necessities to enrich daily life. The company began operating in July 2021 after taking over the personal care business from Shiseido and FT Shiseido via an absorption-type company split.
History
Fine Today Shiseido Co., Ltd. was established in May and began operations in July 2021, taking over the personal care business from Shiseido Co., Ltd. and FT Shiseido Co., Ltd. through an absorption-type company split. In January 2022, Fine Today Holdings Co., Ltd. began operations, adopting a holding company structure. In January 2023, Fine Today Shiseido Co., Ltd. changed its trade name to Fine Today Co., Ltd. In April 2023, Fine Today Industries Co., Ltd., a wholly owned subsidiary, began operations after acquiring the production business for personal care products from Shiseido. In July 2023, the Fine Today Beauty Innovation Center research and development base opened. In December 2023, Shiseido Vietnam Inc., a wholly owned subsidiary of Shiseido operating a Vietnam factory, was acquired. In November 2024, Shiseido Vietnam Inc. changed its trade name to FT Industries Vietnam Co., Ltd.
Products and positioning
Provides products that go beyond everyday necessities to enrich daily life.
Product categories. Hair care · Skin care
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