First Plug

First Plug is a Latin American hardware and IT asset management company built around the full lifecycle of corporate devices for remote and distributed teams. According to its official website, the company manages equipment from procurement and configuration through delivery, ongoing support, and recovery, with its own operations across Latin America. It positions itself as a single partner that centralizes IT management so that companies do not have to coordinate multiple vendors for laptops, kits, and device logistics. The core promise on the First Plug homepage is speed and reliability: quotes within 24 hours, deliveries within 72 hours, and logistics coverage in more than 170 countries. The company emphasizes pre-configuration of equipment using mobile device management and Apple/Windows enrollment tools such as MDM, ABM, and Intune, so that laptops and kits arrive ready for the employee's first day. It also highlights real-time tracking, real-time inventory and global reporting, and remote data wipe and device security as part of its IT management platform. First Plug serves remote-first and hybrid organizations that need to equip employees wherever they are. The website states that more than 100 companies already trust First Plug. Its service model is organized around three verbs: equip, manage, and recover. Equipping covers laptops and kits ready from day one; managing covers centralized inventory, support, and security through a simple platform plus a human team; and recovery covers the return and refurbishment or disposal of hardware at the end of its corporate life. The company was founded by Santiago Sucari (CEO and co-founder), Matías Lerner (CCO and co-founder), and Ezequiel Lerner (COO and co-founder). Its public identity is closely tied to enabling remote work in Latin America, and its operating reach extends globally through logistics partners. First Plug is privately held and does not appear to be listed on a public stock exchange.

First Plug was founded as a hardware and IT asset management platform focused on remote teams in Latin America. Its public materials describe a company built to solve the operational complexity that arises when organizations hire employees across many locations: procuring laptops, configuring them correctly, shipping them quickly, supporting them over time, and recovering them when employees leave or devices reach end of life. The founding team consists of Santiago Sucari as CEO and co-founder, Matías Lerner as CCO and co-founder, and Ezequiel Lerner as COO and co-founder. Their stated ambition, reflected in the company's "About Us" page, is to power remote work in Latin America. Rather than acting only as a reseller, First Plug built an operating model with its own regional operations and a software layer for inventory, support, and security. Over time the company expanded its logistics reach beyond Latin America. Its homepage advertises delivery to more than 170 countries, alongside a 24-hour quote process and 72-hour delivery commitment. It also lists pre-configuration with MDM, ABM, and Intune, real-time tracking, real-time inventory and global reporting, and remote data wipe as standard capabilities. The company reports that more than 100 companies already trust it. First Plug remains privately held. Its public identity is that of a regional specialist in hardware lifecycle management for distributed workforces, competing with global device-as-a-service and IT asset management providers by offering local operations and Spanish-language service in Latin America.

• First Plug is founded by Santiago Sucari, Matías Lerner, and Ezequiel Lerner.

• Company builds a hardware lifecycle management platform for remote teams in Latin America.

• First Plug expands logistics coverage to more than 170 countries.

• More than 100 companies are reported to trust First Plug.

A single Latin American partner for the full lifecycle of remote-work hardware, combining fast logistics, pre-configured devices, and a simple IT management platform.

• Hardware lifecycle management

  End-to-end management of corporate devices: procurement, configuration, delivery, support, and recovery.

• IT asset management platform

  A simple platform for centralized inventory, support, security, real-time tracking, and global reporting.

• Device pre-configuration

  Laptops and kits configured with MDM, ABM, and Intune before delivery so they are ready from day one.

• Device recovery

  Recovery, data wipe, and refurbishment or disposal of hardware at end of life.

1. 1Hardware & IT Asset Management para equipos remotos en LATAM | First Plugfirstplug.co
2. 2Sobre First Plug: impulsando el trabajo remoto en LATAM | First Plugfirstplug.co
3. 3First Plugwikidata.org