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Firsty is a mobile connectivity (eSIM) provider offering free ad-supported global mobile data, pay-per-GB plans, and unlimited data in 176 countries.

Last updated September 26, 2026

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Overview

Firsty is a mobile connectivity provider built around eSIM technology, positioning itself as "the world's first free mobile data provider." The service gives users a single eSIM that works across 176 countries, so they can stay connected at home and while traveling without swapping SIM cards. Its core proposition is a free tier: users watch a short advertisement to unlock mobile data at no cost, receiving 20 MB at 1 Mbps per ad, with a balance that holds up to 240 MB at a time and refills as it is used, up to 360 MB per day. Earned data lasts seven days. This free connection is intended to be enough for maps, messaging, social media, and basic browsing. Beyond the free tier, Firsty offers paid options. The "Classic" plan starts from €0.98 and lets users buy only the gigabytes they need, with one plan covering all 176 countries at the highest available speed, activatable whenever needed and pausable at any time. The "Unlimited" plan, described as the most popular, starts from €2 and provides unlimited data per day or per month, also pausable and without expiration. The company also offers local plans and international calling to more than 200 countries. Firsty states that its service has been trusted by over 1.3 million users and that more than 1.65 billion free gigabytes have been used through its platform. Firsty frames mobile connectivity as a basic human right and says it aims to "level the playing field, prioritizing people instead of profits." The company was founded in September 2023, when it raised €1.1 million in a pre-seed round to address global mobile data. In October 2024 it raised €5.1 million in seed funding and partnered with Uber to give Free users high-speed app access worldwide. In August 2025 it added international calling and flexible monthly plans with no hidden fees or contracts. In November 2025 it launched a webapp and API and announced partnerships with Belfius, Tourlane, Mastercard, Grab, and others to embed global connectivity. By January 2026 it reported reaching 1 million users. Firsty is a private company; its headquarters and founder are not specified in the available evidence.

History

Firsty was founded in September 2023, when it raised €1.1 million in a pre-seed round with the stated goal of fixing global mobile data. The company emerged with a distinctive model: rather than charging users upfront for connectivity, it would offer a basic global data connection for free, supported by advertising, and sell paid upgrades for users who needed more speed or volume. This approach was framed around the idea that mobile connectivity is a basic human right and that Firsty would prioritize people over profits. In October 2024, Firsty raised €5.1 million in seed funding and announced a partnership with Uber to give Free users high-speed app access worldwide. This partnership helped expand the reach of the free tier and demonstrated the company's strategy of embedding its connectivity into third-party platforms and services. By August 2025, Firsty had added international calling and flexible monthly plans, emphasizing that these came with no hidden fees or contracts. This marked an expansion from pure data connectivity into voice services and more flexible subscription structures, broadening the product beyond the original free and pay-per-GB offerings. In November 2025, Firsty launched its webapp and API and announced partnerships with Belfius, Tourlane, Mastercard, Grab, and others to embed global connectivity worldwide. The API and webapp launch signaled a move toward B2B and platform integration, allowing partners to offer Firsty's connectivity within their own products and services. By January 2026, Firsty reported reaching 1 million users. The company's own timeline describes this progression from a pre-seed startup to a platform with over a million users and multiple major partnerships. Throughout its history, Firsty has emphasized a single eSIM that works in 176 countries, automatic connection to the best available network, and a free tier that requires no credit card or subscription. The company states that more than 1.65 billion free gigabytes have been used through its platform, and that its service has been trusted by over 1.3 million users. Firsty remains a private company; its headquarters and founder are not specified in the available evidence.

  • Firsty was born; raised €1.1M as a pre-seed round to fix global mobile data.

  • Firsty raised €5.1M and partnered with Uber to give Free users high-speed app access worldwide.

  • Firsty added international calling and flexible monthly plans, with no hidden fees or contracts.

  • Firsty launched its webapp and API, partnering with Belfius, Tourlane, Mastercard, Grab, and more to embed global connectivity worldwide.

  • Firsty reached 1 million users.

Products and positioning

The world's first free mobile data provider, offering a basic global data connection for free and positioning mobile connectivity as a basic human right.

  • Free plan

    Watch a short ad to unlock free mobile data. One short ad gets 20 MB at 1 Mbps. Balance holds up to 240 MB at a time and refills as used, up to 360 MB a day. Earned data lasts 7 days. Works in 176 countries. No credit card, no subscription.

  • Classic plan

    From €0.98. Get the GBs you need per GB. One plan, 176 countries. Highest available speed. Activate whenever you want. Pause anytime.

  • Unlimited plan

    From €2. Unlimited data, per day or month. One plan, 176 countries. Pause anytime. No expiration.

  • International calling

    Call 200+ countries with crystal clear quality.

  • Local plans

    Local data plans available.

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