Fishbowl Inventory

Fishbowl is a business software brand focused on inventory management and manufacturing operations for small and midsize businesses. Its platform was developed in 2001 as an affordable solution for that market. The company’s own description emphasizes helping teams manage inventory and manufacturing workflows without the complexity of a full enterprise resource planning system. Fishbowl’s offering spans inventory control, manufacturing, warehouse operations, and ecommerce-related workflows. Its product history includes an integration with QuickBooks beginning in 2002, which gave QuickBooks users access to more advanced inventory capabilities connected to their accounting software. The company later added a manufacturing module and describes its current offering as supporting inventory and manufacturing operations alongside integrations and workflows for business systems such as QuickBooks and Xero. The company currently promotes Fishbowl AI and AI Insights as ways to support operational planning and decision-making. The homepage describes AI capabilities for planning work, identifying shortages and capacity gaps, and proposing corrective actions. Its customer case studies describe applications in food production and industrial manufacturing, including inventory planning, cost visibility, and workflow automation. These examples illustrate the types of operational problems Fishbowl targets; the reported outcomes are customer-specific claims rather than guarantees for all users. Fishbowl identifies its North American headquarters as being in American Fork, Utah, and lists an Australia headquarters in Mooloolaba, Queensland. Its leadership page names executives and functional leaders across finance, sales, marketing, APAC, human resources, IT, and customer experience. The supplied evidence does not identify the company’s founder, parent company, or current owner. Fishbowl presents itself as serving small and midsize businesses and states that it is trusted by more than 6,000 businesses.

Fishbowl’s company history, as presented on its official company page, begins in 2001, when the Fishbowl platform was developed as an affordable solution for small-to-midsize businesses. The company describes that original market focus as continuing into its present mission: helping smaller organizations operate inventory and manufacturing workflows more effectively. In 2002, Fishbowl joined forces with QuickBooks. The company says this gave QuickBooks users access to a more advanced inventory solution integrated with their accounting software. This integration established an important part of Fishbowl’s positioning: inventory-focused capabilities designed to work alongside business accounting software. In 2010, Fishbowl entered manufacturing by developing and implementing a manufacturing module. The company describes this as bringing a new type of customer into its business. The expansion broadened the platform beyond inventory management and into production-related operations. The company page identifies 2014 as a milestone for automated ecommerce inventory syncing. The supplied page text provides the milestone heading but does not include further details, so the precise scope and implementation are not established here. Fishbowl’s current website describes a broader inventory and manufacturing offering that encompasses warehouse and ecommerce operations and promotes integrations with QuickBooks and Xero. It also markets Fishbowl AI and AI Insights for operational planning, issue detection, and suggested corrective actions. The official site gives customer examples from food production and industrial manufacturing, describing use cases such as inventory visibility, planning, cost management, and automation. The case-study performance figures are presented by Fishbowl as individual customer outcomes and should not be treated as universal product results. The company identifies American Fork, Utah, as its North American headquarters and Mooloolaba, Queensland, as its Australia headquarters. Its company page lists leaders in finance, sales, marketing, APAC, human resources, information technology, and customer experience. The supplied evidence does not establish a founder, corporate owner, acquisition history, or listing status.

• 2014

  Automated ecommerce inventory syncing

• 2010

  Manufacturing module introduced

• 2002

  QuickBooks collaboration and integration

• 2001

  Fishbowl platform developed

Inventory and manufacturing software for small and midsize businesses, positioned as an AI-centric operational solution that supports inventory, warehouse, ecommerce, and manufacturing workflows without the complexity of a full ERP.

• Fishbowl inventory management

  Inventory management software promoted for small and midsize businesses, including real-time visibility and operational workflows.

• Fishbowl manufacturing module

  A manufacturing module introduced in 2010 to extend the platform into manufacturing operations.

• Fishbowl AI and AI Insights

  AI-oriented offerings described as supporting planning, issue detection, operational insights, and corrective-action recommendations.

• Expanded from inventory software into manufacturingOther

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