Fisher Mall

Fisher Mall is a Philippine shopping-mall brand operated by Mallers Management Corporation. It began with a Quezon Avenue location in Quezon City, which opened on January 29, 2014, on the former site of the Pantranco bus terminal. The first location established the format associated with the brand: a community-oriented shopping center combining department-store retail, a supermarket, food and dining facilities, and other mall services under one roof. The Fisher name is connected to the Del Rosario family’s fishing-business heritage. The family’s ancestors initiated Irma Fishing Inc., a company based in Malabon. That connection is also reflected in Fisher Supermarket, one of the chain’s principal anchors, whose fish offerings are primarily supplied by Irma Fishing. The brand therefore links conventional mall retail with a more specific local identity rooted in seafood distribution and the Del Rosarios’ home city. The original branch was initially identified simply as Fisher Mall. After the opening of a second location in Malabon, the Quezon City property was retrospectively distinguished as Fisher Mall Quezon Avenue. This branch remains the chain’s founding location and is positioned along a major urban thoroughfare in Metro Manila. Its former use as a bus-terminal site also makes the development part of the redevelopment of an established transport and commercial location. Fisher Mall Malabon is the chain’s second branch. It is located at the corner of C-4 Road and Dagat-Dagatan Avenue in Malabon City, the Del Rosario family’s home town. The branch soft-opened on November 29, 2018, and held its grand opening on January 31, 2019. In addition to the brand’s department store and supermarket anchors, the Malabon property includes the updated The Galley food court, broadening the mall’s dining and leisure offer. Publicly available reference material identifies Fisher Mall as a minor mall chain rather than a nationwide department-store or hypermarket operator. Its known footprint is concentrated in Metro Manila, with two documented branches. The chain’s principal customer proposition is convenience: shoppers can access general merchandise, groceries, fresh seafood, food-court dining, and other mall-based services in locations designed for their surrounding communities. Detailed corporate information, financial disclosures, executive rosters, and a complete tenant directory are not established in the supplied sources.

Fisher Mall emerged in Metro Manila as a shopping-center project associated with Mallers Management Corporation and the Del Rosario family. The brand’s name pays tribute to the family’s ancestors, who initiated Irma Fishing Inc. in Malabon. This heritage gives the mall a distinctive identity within the local retail market and is particularly visible in the role of Fisher Supermarket, whose fish supply is primarily associated with Irma Fishing. The chain’s first property opened on January 29, 2014, along Quezon Avenue in Quezon City. The site had previously been occupied by the Pantranco bus terminal, and the mall represented a conversion of a well-known urban transport and commercial location into a modern retail complex. The Quezon Avenue property established Fisher Mall’s core operating model, bringing together a department store, supermarket, food and dining facilities, and other mall tenants and services. For several years, the Quezon City location was the chain’s sole identified branch. With the later opening of a second property, the original site became known retrospectively as Fisher Mall Quezon Avenue. This naming distinction separated the founding mall from the company’s expansion into Malabon while preserving its association with the location where the brand began. The second branch, Fisher Mall Malabon, was developed at the corner of C-4 Road and Dagat-Dagatan Avenue in Malabon City. Malabon is significant to the brand because it is the Del Rosario family’s home town and the base of Irma Fishing. The branch soft-opened on November 29, 2018, before holding its grand opening on January 31, 2019. Its retail anchors include a department store and supermarket, while its updated The Galley food court adds a dining component to the broader shopping offer. The documented Fisher Mall network remains concentrated in Metro Manila, with locations in Quezon City and Malabon. Available public material characterizes it as a minor mall chain rather than a large national operator. Its history is consequently defined less by numerous acquisitions or nationwide expansion than by the establishment of two local shopping destinations and the integration of general retail with the family’s seafood-related business heritage. Public sources supplied for this dossier do not provide a complete chronology of corporate ownership, detailed financial results, a full tenant list, or a broader executive history.

• 2019

  Malabon branch officially opens

  [1]Fisher Mallen.wikipedia.org

  The Malabon location held its grand opening on January 31, 2019.

• 2018

  Malabon branch begins soft opening

  [1]Fisher Mallen.wikipedia.org

  Fisher Mall Malabon soft-opened on November 29, 2018, at C-4 Road and Dagat-Dagatan Avenue.

• 2014

  First Fisher Mall opens in Quezon City

  [1]Fisher Mallen.wikipedia.org

  The inaugural Fisher Mall opened on January 29, 2014, along Quezon Avenue on the former Pantranco bus-terminal site.

A community-focused Metro Manila shopping-mall chain combining department-store retail, supermarket shopping, fresh seafood, dining, and everyday services. Its identity is differentiated by its connection to the Del Rosario family’s fishing heritage and to Irma Fishing Inc.

• Shopping mall · 2014

  Fisher Mall Quezon Avenue

  The founding Fisher Mall property in Quezon City, opened along Quezon Avenue in 2014 on the former Pantranco bus-terminal site. It combines department-store shopping, supermarket retail, dining, and other mall-based services.

• Shopping mall · 2018

  Fisher Mall Malabon

  The chain’s second shopping center, located at C-4 Road and Dagat-Dagatan Avenue in Malabon. It includes department-store and supermarket anchors as well as The Galley food court, and opened through a 2018 soft launch followed by a 2019 grand opening.

• Supermarket

  Fisher Supermarket

  A principal mall anchor offering groceries, household products, and fresh food. Its seafood identity is supported by fish primarily supplied by Irma Fishing Inc., the fishing company associated with the Del Rosario family heritage.

• Department store

  Fisher Department Store

  A major retail anchor within the Fisher Mall format. The department store contributes general-merchandise shopping alongside the supermarket, dining facilities, and other tenants.

• Food court · 2019

  The Galley

  The updated food-court concept identified with Fisher Mall Malabon. It adds prepared-food and dining options to the branch’s department-store and supermarket-led offer.

• 2018

  Expansion into MalabonStrategy

  Background

  After establishing its first mall in Quezon City, Fisher Mall developed a second branch in Malabon, the Del Rosario family’s home city and the base of Irma Fishing Inc.

  Action taken

  The Malabon branch opened through a soft launch in November 2018 and later received a formal grand opening in January 2019. The site extended the brand’s department-store and supermarket format and added The Galley food court.

  Aftermath

  The expansion created a two-branch Fisher Mall network concentrated in Metro Manila and led to the original branch being distinguished as Fisher Mall Quezon Avenue.

  Source

1. 1Fisher Mallen.wikipedia.org
2. 2Fisher Mall official websitefishermall.com.ph