Flügger

Flügger is a Danish paint manufacturer and retail group whose history, according to the company, dates to 1783. Founded in Hamburg by Daniel Flügger, the business began as a family-owned company and later developed into an international group. Its present-day Danish identity is closely associated with the Schnack family: following the seizure of German property in Denmark after World War II, the Danish state sold the company in 1948 to its Danish manager, Michael Schnack, with support from four major painting companies. The Schnack family remains the company’s principal shareholder while Flügger is publicly listed. The group designs and markets professional-grade decorative paints, wood preservatives, fillers, wallpaper and painting tools. Its products are sold through Flügger Farver, its retail chain, as well as franchise outlets and other sales channels. The company says it operates across the Nordic region, Eastern Europe and China, and identifies itself as the market leader in Denmark. Its business also includes Unicell Nordic, which supplies complementary products to grocery and home-improvement stores, and PP professional paint, a Danish wholesale chain. The company reports that Detale CPH ApS joined the group in 2019. Flügger’s manufacturing and retail footprint extends beyond Denmark. The company describes factories in Denmark, Sweden, Poland and Ukraine, and reports stores and export markets across several regions. Its headquarters are in Rødovre, at an address that has been associated with Flügger since 1958. The site now houses administration, a laboratory and a Flügger House store rather than production. The group is led by CEO Sune Schnack, who took up the role on 1 April 2021. Official company materials describe a business with approximately 1,700 employees; reported retail-store totals vary across the supplied pages and reporting dates.

Flügger’s company history begins in 1783, when Daniel Flügger founded the business in Hamburg. The company’s FAQ identifies that as the founding date and location; its historical overview describes the business as originally family-owned. Swedish-language reference material names the early business as J. D. Flügger, Farben & Lackfabrik, but the supplied official material does not provide a detailed account of its earliest operations. A major break came after World War II. According to Flügger’s FAQ, the Danish state seized German property in Denmark, including Flügger. In 1948, when the state sold the company, its Danish manager Michael Schnack acquired it with the support of four major painting companies. This transfer established the Schnack family’s long association with the company. Ulf Schnack took over management from his father in 1970. The company later developed a Danish retail presence: Swedish-language reference material dates the start of its consumer-facing store chain to 1975, when Flügger began targeting private customers. The company’s Rødovre site has been associated with Flügger since 1958. The official FAQ says the first Flügger factory in Denmark was located there; the site now accommodates administration, a laboratory and a large Flügger House store, rather than production. The supplied Swedish-language reference also records a new factory in Kolding in 1970 and the acquisition of HP Färg & Kemi AB in Bollebygd in 1994. Flügger’s later development included the addition of Detale CPH ApS in 2019. The company describes its growth approach as combining organic growth with strategic acquisitions, particularly in emerging markets. Its current group includes the Flügger Farver retail chain, the Unicell Nordic sales unit and the Danish wholesale chain PP professional paint. Official materials describe sales across the Nordic countries, Eastern Europe and China, with factories in several countries. The company is publicly listed, while the Schnack family remains its main shareholder. Sune Schnack became CEO on 1 April 2021. Company materials identify Denmark as its home market and state that Flügger is the market leader there.

• 2021

  Sune Schnack becomes CEO

• 2019

  Detale CPH ApS joins Flügger

• 1994

  HP Färg & Kemi AB acquired

• 1975

  Retail chain begins targeting consumers

• 1970

  Ulf Schnack takes over management

• 1958

  Rødovre site becomes associated with Flügger

• 1948

  Michael Schnack acquires the company

• 1783

  Flügger founded in Hamburg

A Danish, professional-grade paint and decorating-products group serving consumers and trade customers through its own retail chain, franchises, wholesale and other distribution channels.

• Decorative paints

  A core product category designed and marketed by Flügger.

• Wood preservatives

  A product category included in the company’s ranges.

• Fillers

  A product category included in the company’s ranges.

• Wallpaper

  A product category included in the company’s ranges.

• Painting tools

  Tools marketed alongside paints and other decorating products.

• Combine organic growth with strategic acquisitionsOther

1. 1Flügger group A/S | Painters' First Choiceflugger.com
2. 2Facts and history of Flügger | Flügger group A/Sflugger.com
3. 3FAQ | Flügger group A/Sflugger.com
4. 4Corporation | Flügger group A/Sflugger.com
5. 5Flüggersv.wikipedia.org
6. 6wikidatawikidata.org