Flesh and Blood

Flesh and Blood is a trading card game created and published by Legend Story Studios, a game design, development, and publishing studio based in Auckland, New Zealand. The studio says the game launched in October 2019 after seven years of development. Its stated purpose is to bring people together through in-person play and shared gaming experiences. The brand is built around organized play and local game-store communities. Legend Story Studios describes Flesh and Blood as having established a tournament circuit, with its World Tour visiting more than 120 destinations each year. The studio also says its local game-store network hosts weekly events in more than 2,000 locations worldwide, and identifies support for those stores as central to its mission. These details position the game not only as a trading card product, but also as the focus of a community and competitive-play ecosystem. The supplied evidence indicates international distribution, including an announcement that Bliss Distribution would begin fulfilling Flesh and Blood products in the United Kingdom and European markets in 2025. The studio’s homepage also presents the game as part of its wider publishing business and reports company recognition for growth and brand storytelling. No individual founder, executive, ownership structure, or specific card-set lineup is identified in the supplied material.

Flesh and Blood was developed by Legend Story Studios, a game design, development, and publishing studio based in Auckland, New Zealand. The studio describes its work as focused on creating games that bring people together and supporting the local game stores that host gaming communities. Its account of the game’s beginnings says development lasted seven years before Flesh and Blood launched in October 2019. Following launch, the studio built the brand around in-person play, local stores, and organized competition. Legend Story Studios says its store network hosts weekly events in more than 2,000 locations worldwide. It also describes the Flesh and Blood World Tour as visiting more than 120 destinations each year, and characterizes the game as having established a prominent tournament circuit. These elements make organized play and physical community spaces central parts of the brand’s public identity. The studio’s own corporate history records two notable business recognitions connected to the period after launch. Legend Story Studios says it won the 2022 Deloitte Fast 50 with a reported growth rate of 6,416%, and received the 2023 Excellence in Brand Storytelling award at the New Zealand International Business Awards. These are company accolades, rather than claims about the game’s sales or market share. The brand’s distribution continued to develop internationally. In March 2025, Legend Story Studios announced that Bliss Distribution would join its distribution network for the United Kingdom and European markets, with product fulfillment beginning under that arrangement. The studio’s homepage also carried 2025 coverage identifying it among Deloitte Fast 50 alumni. The supplied evidence does not provide a complete product-release chronology, name individual founders or executives, or specify the company’s ownership arrangements beyond identifying Legend Story Studios as the game’s creator and publisher.

• Flesh and Blood launches

• Legend Story Studios wins Deloitte Fast 50

• Brand storytelling award

• New UK and Europe distributor announced

A community-oriented trading card game supported by local game stores and an international competitive tournament circuit.

• Flesh and Blood

  A trading card game developed and published by Legend Story Studios; launched in October 2019.

• Appoint Bliss Distribution for UK and European marketsOther

1. 1Legend Story Studios – NZ Trading Card Game Creatorslegendstory.com
2. 2About Legend Story Studios – Auckland Game Design Studiolegendstory.com