Fleur de Lys centre commercial
Retailer / private label
UnclaimedAn enclosed shopping centre in Quebec City's Vanier borough, anchored by Walmart and Maxi.
Last updated August 25, 2026
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Overview
Fleur de Lys centre commercial, formerly and still commonly known as Place Fleur de Lys, is an enclosed shopping centre in the Vanier borough of Quebec City, Quebec, Canada. The centre opened on March 21, 1963, and became an early regional retail destination in the Quebec City market. Its location near boulevard Wilfrid-Hamel provides access from Autoroute 973 and Quebec Route 138. The property is also situated across from the Institut de réadaptation en déficience physique de Québec and near the Videotron Centre. The centre's original anchor lineup included Simpsons-Sears, Steinberg and Zellers. Its Sears store was notable because it was the first Simpsons-Sears department store in Quebec and the first French-speaking department store operated by the Toronto-based Simpsons-Sears company. In 1968, the site added a Kmart store, also described as the first Kmart location in Quebec. These openings reflected the centre's role as a testing ground for major North American retail chains entering the province. Fleur de Lys expanded substantially in 1980, increasing from approximately 650,000 square feet to 850,000 square feet and reaching about 170 stores. A later redevelopment followed the closure of the Pascal hardware store. Its former space was incorporated into a further expansion of approximately 145,000 square feet, including a single-level The Bay department store that opened in October 1992. The centre experienced further anchor changes as the Canadian department-store sector evolved. Kmart closed in 1995, after which the mall's Zellers store moved into the former Kmart premises. Target subsequently took over the Zellers lease and opened at Fleur de Lys in October 2013 during its second wave of Quebec openings. Walmart acquired the former Target lease in May 2015. Sears remained at the property until the chain's Canadian liquidation period ended its operations there in January 2018. Hudson's Bay also departed, leaving major vacant department-store areas. Ownership and management changed several times. Primaris REIT acquired Fleur de Lys in July 2005. The property was later managed by 20 VIC Management, which became part of Cushman & Wakefield after that company announced its acquisition of 20 VIC Management in August 2017 and completed the transaction the following month. In July 2018, Trudel Alliance acquired the centre from KingSett Capital. The reported transaction took place while the property faced significant vacancies created by the departures of Sears and Hudson's Bay. Under Trudel Alliance, Fleur de Lys entered a redevelopment phase that broadened the site's potential beyond conventional enclosed retail. The former Sears space was adapted for a Université du Québec à Trois-Rivières campus planned to accommodate approximately 6,000 students, while Hart also opened in the former Sears building. The former Hudson's Bay premises were subsequently replaced by Jysk, Dollarama and another local business. A section between Sports Experts and the former Sears building was demolished during 2021–2022. Trudel Alliance has also announced plans for several residential towers on the shopping-centre site, with one building reported to be under construction by 2023. The centre's current identity therefore combines established retail anchors with education, redevelopment and proposed residential uses.
History
Fleur de Lys opened as Place Fleur de Lys on March 21, 1963, in Quebec City's Vanier borough. Its initial anchors were Simpsons-Sears, Steinberg and Zellers. The Simpsons-Sears store had particular historical significance: it was the chain's first department store in Quebec and its first French-speaking department-store operation. Five years later, on October 17, 1968, an S.S. Kresge Co. Ltée Kmart store opened at the centre, likewise representing Kmart's first Quebec location. The property expanded in March 1980, growing from about 650,000 square feet to approximately 850,000 square feet and reaching roughly 170 stores. After Pascal hardware closed, its former 75,000-square-foot premises were incorporated into an additional expansion of about 145,000 square feet. That project created space for a single-level The Bay department store, which opened on October 7, 1992. Anchor succession became a defining feature of the centre's later history. Kmart closed on May 31, 1995, and Zellers moved into its former space. Target later acquired the Zellers lease and opened at Fleur de Lys on October 18, 2013, during Target Canada's second wave of Quebec openings. Walmart acquired the former Target lease on May 8, 2015. Sears continued operating until January 14, 2018, when the closure of the Canadian chain ended its presence at the property. Hudson's Bay also departed, leaving large vacant anchor areas. The ownership history includes Primaris REIT's acquisition on July 20, 2005. The property was later managed by 20 VIC Management. Cushman & Wakefield announced its acquisition of 20 VIC Management on August 15, 2017, and completed the transaction in September of that year. In July 2018, Trudel Alliance bought Fleur de Lys from KingSett Capital for a reported $60 million. This acquisition occurred during a challenging period for the centre, with significant vacancies caused by the loss of Sears and Hudson's Bay. Trudel Alliance subsequently pursued a redevelopment strategy. The former Sears premises were adapted to accommodate a Université du Québec à Trois-Rivières campus intended for approximately 6,000 students, and Hart also opened in that building. The former Hudson's Bay space was replaced by Jysk, Dollarama and another local business. A portion of the mall between Sports Experts and the former Sears building was demolished during 2021–2022. Trudel has announced plans for several residential towers on the site, and one of the buildings was reported to be under construction by 2023. Fleur de Lys consequently evolved from a traditional department-store-led mall into a mixed-use urban redevelopment centered on retail, education and housing.
- 2023
Mixed-use redevelopment advances
[1]The site included a UQTR campus and announced residential development, with one residential building reported under construction.
- 2021
Partial demolition begins
[1]A section between Sports Experts and the former Sears building was demolished during the 2021–2022 period.
- 2018
Trudel Alliance becomes owner
[1]Trudel Alliance acquired the centre from KingSett Capital in July and began planning its redevelopment.
- 2015
Walmart takes over the former Target lease
[1]Walmart bought the lease of the former Target store on May 8.
- 2013
Target opens
[1]Target opened on October 18 after taking over the lease formerly held by Zellers.
- 2005
Primaris REIT acquisition
[1]Primaris REIT completed its acquisition of Fleur de Lys on July 20.
- 1995
Kmart closes and Zellers relocates
[1]Kmart closed on May 31, and the centre's Zellers store moved into the former Kmart premises.
- 1992
The Bay opens
[1]A single-level The Bay department store opened on October 7 as part of a later expansion.
- 1980
Major expansion
[1]The property expanded from approximately 650,000 to 850,000 square feet and reached about 170 stores.
- 1968
First Kmart in Quebec opens at the centre
[1]An S.S. Kresge Co. Ltée Kmart store opened on October 17, marking the chain's first Quebec location.
Products and positioning
A longstanding Quebec City shopping centre combining everyday retail, grocery and discount shopping with major-anchor stores and an evolving mixed-use redevelopment program.
General merchandise · 2015
Walmart
Walmart is one of the centre's current principal anchors. Its presence followed Walmart Canada's acquisition of the lease formerly occupied by Target in 2015, giving Fleur de Lys a large-format general-merchandise tenant serving everyday shopping needs.
Grocery
Maxi
Maxi is identified as one of Fleur de Lys's current anchor tenants. The discount-grocery format complements the centre's general-merchandise and specialty-retail offer by providing food and household shopping for local customers.
Home furnishings
Jysk
Jysk occupies space associated with the former Hudson's Bay anchor area. Its home-furnishing and household-goods format forms part of the centre's post-department-store tenant mix.
Discount retail
Dollarama
Dollarama was among the businesses introduced into space formerly associated with Hudson's Bay. Its discount assortment adds a value-oriented component to Fleur de Lys's current retail offer.
Education
UQTR campus
A Université du Québec à Trois-Rivières campus was established in the former Sears building as part of the site's redevelopment. The campus was planned for approximately 6,000 students and represents the centre's expansion into education and mixed-use occupancy.
Brand decisions
2021
Partial demolition for redevelopmentStrategyBackground
The owner was reshaping the property after major department-store vacancies and the introduction of new non-retail uses.
Action taken
An entire section between Sports Experts and the former Sears building was demolished during 2021–2022.
Aftermath
The demolition created part of the physical basis for the site's broader redevelopment and announced residential construction.
2018
Trudel Alliance acquisition and redevelopment strategyM&ABackground
Trudel Alliance acquired Fleur de Lys from KingSett Capital while the centre was dealing with large vacant spaces following the departures of Sears and Hudson's Bay.
Action taken
The new owner pursued a mixed-use repositioning involving new retail tenants, a UQTR campus, partial demolition and proposed residential towers.
Aftermath
The property moved away from a purely department-store-led model toward a combination of retail, education and planned residential development.
Reported acquisition price. $60 million (July 2018 acquisition)
Sources2 sources
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