Fleuristes et Fleurs

Fleuristes et Fleurs is a French online flower sales and florist directory platform, founded in 2009. It positions itself as a direct connection between private customers and independent artisan florists ('artisans fleuristes') throughout France, cutting out intermediaries so that buyers order bespoke bouquets at what the site presents as the fairest price. The platform states that it works with around 1,500 artisan florists who have committed to its Quality Charter ('Charte Qualité Fleuristes-et-Fleurs'), a set of commitments covering florist selection, direct pricing, respect for craftsmanship and savoir-faire, secure ordering by phone or internet, and personalised support in the event of a dispute. The catalogue is organised around emotional and seasonal occasions rather than a single product line. Everyday and celebration bouquets include 'Coup de cœur' (red and pink roses), 'Joyeux anniversaire', 'Le bouquet du cœur', 'Merci pour tout', and 'Les Artisans du Bonheur'. Sympathy and funeral florals form a substantial category, with items such as 'Envol Céleste' (a white heart), 'Au Revoir' (a square cushion of seasonal flowers), 'Sincères Condoléances', 'En Paix', 'En Mémoire', and 'Louanges'. Wedding flowers, Mother's Day, Grandmother's Day, Valentine's Day and Christmas are also highlighted as seasonal themes. Prices shown on the homepage range from around €25 to €129 depending on the arrangement. The site also functions as a directory: it profiles named artisan florists by town and department, such as Fleurs DO' in Mayenne (53), Laurent Devigne in Bordeaux (33), Ros'Eglantine in Brou (28), and Les Fleurs de Charlie in Nîmes (30). Florists can apply to join the network through a 'Devenir Artisan du Bonheur' programme, and the platform publishes florist portraits and testimonials. The business model is therefore a hybrid of marketplace, referral network and quality-certified directory, monetising flower orders placed through the site while promoting the visibility of independent local shops. Fleuristes et Fleurs operates in French and serves the French market. Its stated differentiators are direct sourcing without intermediaries, custom-made bouquets matched to a customer's budget, secure transactions, and a qualified network. The brand is privately held; no parent company, stock listing or named founder is disclosed in the available evidence.

Fleuristes et Fleurs was created in 2009, according to the account on its own website, with the aim of inventing 'a new way of sending flowers'. The founding idea was to build the only site of direct connection between a private individual and an artisan florist, removing the intermediary layer that traditionally sits between flower buyers and local shops. From the outset the platform combined two functions: an online ordering service for bouquets and floral arrangements, and a directory of qualified artisan florists across France. A central element of the model is the Quality Charter (Charte Qualité Fleuristes-et-Fleurs). The site describes the commitments behind it: selecting the best florists throughout France; offering the best value for money by selling direct; defending the values of craftsmanship and savoir-faire; guaranteeing respect for the charter; securing the sending of flowers direct by telephone or over the internet; and providing personalised support to find a solution in the event of a dispute. The network is presented as around 1,500 'Artisans Engagés' — committed artisan florists — and the platform invites others to join through its 'Devenir Artisan du Bonheur' programme. The product catalogue developed around occasions and emotions. Celebration and everyday bouquets include Coup de cœur, Joyeux anniversaire, Le bouquet du cœur, Merci pour tout and Les Artisans du Bonheur. Sympathy florals are a major category, with named items such as Envol Céleste, Au Revoir, Sincères Condoléances, En Paix, En Mémoire, Louanges, Eveil Céleste and Chatoyant Jardin, several of which can be supplied with or without a mourning ribbon. Wedding flowers, Mother's Day, Grandmother's Day, Valentine's Day and Christmas are promoted as seasonal themes, and the site also offers guidance such as which flowers to choose for a funeral. The platform profiles its member florists by name and location, giving visibility to independent shops. Examples cited on the site include Fleurs DO' in Mayenne (53), Laurent Devigne in Bordeaux (33), Ros'Eglantine in Brou (28) and Les Fleurs de Charlie in Nîmes (30). It publishes florist portraits and testimonials, and operates both customer and 'Pro' newsletters. Orders are presented as secure, with custom bouquets made to the customer's budget. The brand remains active and privately held, operating in French for the French market; the available evidence does not name a founder, parent company or stock listing.

• 2009

  Fleuristes et Fleurs is founded, described on its site as inventing a new way of sending flowers through direct connection between customers and artisan florists.

• The platform builds a network of around 1,500 artisan florists committed to its Quality Charter.

• Launch of the 'Devenir Artisan du Bonheur' programme inviting florists to join the network.

Direct-to-artisan online flower ordering and quality-certified florist directory, emphasising no intermediaries, custom bouquets and fair pricing.

• Coup de cœur

  Round bouquet of red and pink roses, priced at €29.00 on the homepage.

• Envol Céleste

  Pure white heart of seasonal flowers for sympathy, with or without a mourning ribbon, priced at €129.00.

• Au Revoir

  Square cushion of seasonal flowers in red-fuchsia tones, with or without a mourning ribbon.

• Joyeux anniversaire

  Birthday bouquet priced at €29.00 on the homepage.

• Le bouquet du cœur

  Bouquet priced at €27.00 on the homepage.

• Merci pour tout

  Thank-you bouquet by an artisan florist, priced at €25.00.

• Les Artisans du Bonheur

  Bouquet line priced at €35.00 on the homepage.

• Sincères Condoléances

  Round sympathy bouquet of seasonal flowers in pastel tones, with or without a mourning ribbon.

• En Paix

  Spray or rack of seasonal flowers in red-orange tones, with or without a mourning ribbon.

• En Mémoire

  Hand-held spray of seasonal flowers in pastel tones, with or without a mourning ribbon.

• Louanges

  Grave-front arrangement of seasonal flowers in pink and pastel tones, with or without a mourning ribbon.

• Chatoyant Jardin

  Garden of green and flowering outdoor plants, with or without a mourning ribbon.

1. 1Fleuristes et Fleurs : trouvez les fleuristes près de chez vousfleuristes-et-fleurs.com
2. 2Bouquet Coup de cœur - Fleuristes-et-fleurs.comfleuristes-et-fleurs.com
3. 3Bouquet Envol Céleste - Fleuristes-et-fleurs.comfleuristes-et-fleurs.com
4. 4Bouquet Au Revoir - Fleuristes-et-fleurs.comfleuristes-et-fleurs.com
5. 5Fleuristes et Fleurswikidata.org