Florida Bakery
Corporate brand
UnclaimedTaiwanese bakery and pastry brand founded in 1949, known for Western breads and Chinese pastries.
Last updated September 16, 2026
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Overview
Florida Bakery (福利麵包) is a Taiwanese bakery and pastry brand. According to its official brand story, it was founded in 1949 and pioneered Western bread and Chinese pastries in Taiwan, helping drive the island's first baking wave. Its product range spans classic French baguettes, Taiwanese sweet and savory breads, Middle Eastern pita, American handmade cookies, cakes, Chinese pastries such as pineapple cakes and mooncakes, and Mexican tortilla products. The company states it operates an ISO22000/GMP-certified central factory and was the first Taiwanese bakery with a front-shop-back-factory scale to pass ISO22000.
History
Florida Bakery was founded in 1949 (Republic of China year 38), according to its official brand story. Its predecessor was described as a leading department store in the Shanghai French Concession; after the government relocated to Taiwan, it engaged a French chef and a senior Beijing pastry chef to jointly establish Florida Bakery. In its early years it was a main supplier to the U.S. Military Assistance Advisory Group, and due to the quality of its French bread and mastery of Chinese pastry techniques, it became a major supplier to Yuanshan Air Kitchen and China Airlines in-flight meals. It successively introduced baking products from various countries, including German rye series, American bagel series, Middle Eastern bread series, and Italian bread series, earning the nickname 'United Nations of Bread.' The company invested nearly ten million to purchase equipment for producing Mexican tortilla series and established an ISO22000/GMP-certified central factory. It also states it was the first Taiwanese bakery with a front-shop-back-factory scale to pass ISO22000.
Products and positioning
A bakery brand offering a wide international range of breads and pastries alongside Chinese pastries, with a focus on quality and food safety.
French baguette
Classic French baguette offered by the bakery.
Taiwanese sweet and savory breads
Nostalgic Taiwanese-style sweet and savory breads.
Middle Eastern pita
Versatile Middle Eastern pita bread.
American handmade cookies
Country-style American handmade cookies.
Cheesecake series
Cheesecake series especially popular with consumers.
Pineapple cakes
Chinese-style pastry item.
Mooncakes
Chinese-style pastry item, including the '翻毛月饼'.
Mexican tortillas
Mexican tortilla series produced at an ISO22000/GMP-certified central factory.
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