Florists' Review

Florists' Review is a United States-based trade magazine focused on the professional flower industry. Founded in 1897, it serves businesses involved in retail floristry, floral wholesale, and related commercial activities. Its audience includes professionals who work with the sourcing, merchandising, design, sale, and distribution of flowers and floral products. The publication is issued monthly and is based in Topeka, Kansas. It is published by Florists' Review Enterprises, Inc., which also publishes Super Floral Retailing as a sister publication. The relationship between the two titles places Florists' Review within a specialized publishing operation focused on the business and practical needs of the floral trade. Unlike a consumer lifestyle magazine centered on gardening or home decoration, Florists' Review is positioned as an industry publication. Its relevance comes from serving professional participants in the flower supply chain and retail sector, including both retail florists and wholesale businesses. The magazine's long operating history reflects the persistence of trade publishing as a way to circulate sector-specific information, ideas, and commercial knowledge. The magazine is read in the United States and in more than 80 other countries, giving it an international professional audience despite its American base. Available reference material does not establish detailed information about its ownership beyond its publisher, its editorial leadership, circulation figures, revenue, or current digital strategy. Florists' Review is therefore best characterized as an established, specialized trade-media brand rather than a mass-market consumer publication.

Florists' Review was established in 1897 as a publication serving the professional flower trade. Its founding placed it within the trade-press tradition, in which specialist magazines provided information and communication channels for businesses operating within a defined commercial sector. In this case, the relevant sector was the retail and wholesale flower industry. Over time, the publication developed as a monthly magazine rather than a general-interest title. Its professional orientation distinguishes it from consumer magazines about gardening, floral decoration, or home design. Florists' Review is directed toward the business environment surrounding flowers, including the needs of retail florists and wholesale operators. The available reference material does not provide a detailed account of individual editors, ownership transitions, redesigns, or changes in publication format, so those aspects cannot be documented here without additional sourcing. The magazine is based in Topeka, Kansas, and is published by Florists' Review Enterprises, Inc. The publisher also produces Super Floral Retailing, identified as the magazine's sister publication. This broader publishing relationship indicates a focused media group serving multiple professional audiences within floral retail and merchandising. Florists' Review has readership in the United States and in more than 80 other countries. Its international reach extends the role of the publication beyond a strictly domestic American trade journal, although the available sources do not specify the geographic distribution of readers, subscription numbers, or the balance between print and digital readership. The magazine remains associated with the professional retail and wholesale flower industries, but detailed information about its current editorial operations, business performance, website, and leadership is not established in the supplied reference material.

• 1897

  Publication founded

  [1]Florists' Reviewen.wikipedia.org

  Florists' Review was founded as a trade publication for the retail and wholesale flower industries.

A long-running professional trade publication for the retail and wholesale flower industries, with a United States base and readership extending to more than 80 countries.

• Trade magazine · 1897

  Florists' Review

  A monthly professional magazine serving businesses in the retail and wholesale flower industries. The title is aimed at participants in the commercial floral sector rather than a general consumer audience. It is based in Topeka, Kansas, published by Florists' Review Enterprises, Inc., and read in the United States and in more than 80 other countries.

• Sister trade publication

  Super Floral Retailing

  A sister publication of Florists' Review published by Florists' Review Enterprises, Inc. The available reference material identifies the relationship but does not provide enough detail to describe its full editorial scope, launch date, format, or current publication status.

1. 1Florists' Reviewen.wikipedia.org