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Flower Association of Japan

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Corporate brand

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A Japanese public-interest foundation that promotes flower- and greenery-based community development, including cherry blossom conservation and the National Flower Town Development Contest.

Last updated September 16, 2026

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Overview

The Flower Association of Japan (公益財団法人日本花の会) is a Japanese public-interest foundation operating the website hananokai.or.jp. Its activities center on two areas: cherry blossom landmark development (桜の名所づくり), including the National Sakura Symposium and the Sakura Conservation and Management Course, and flower town development (花のまちづくり), including the National Flower Town Development Contest, regional conferences, and an excellent-practice presentation meeting. It also runs a Flower Advisor (フラワーアドバイザー) system through which advisors can be dispatched for technical guidance and lectures.

History

The Flower Association of Japan is a Japanese public-interest foundation (公益財団法人日本花の会) whose website presents its activities under two main headings: cherry blossom landmark development (桜の名所づくり) and flower town development (花のまちづくり). Under the cherry blossom heading it lists the National Sakura Symposium and the Sakura Conservation and Management Course; under flower town development it lists the National Flower Town Development Contest, regional conferences, and an excellent-practice presentation meeting. Its flower town development work is described as community development carried out through the involvement of local people around flowers and greenery, aiming at a rich life colored and enriched by flowers and greenery. The association states that the National Flower Town Development Contest is held to spread and realize the basic philosophy of the 1990 International Garden and Greenery Exposition held in Osaka, whose basic philosophy was 'symbiosis between nature and humankind'. The association also maintains a Flower Advisor (フラワーアドバイザー) system, with advisors knowledgeable about regional characteristics and various initiatives, available for dispatch for technical guidance and lecture requests.

Products and positioning

A public-interest foundation promoting flower- and greenery-based community development and cherry blossom conservation across Japan.

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