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Flower Knows

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Flower Knows is a beauty and cosmetics brand with story-led, fairytale-inspired collections and makeup products.

Last updated November 4, 2026

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Overview

Flower Knows is a beauty and cosmetics brand whose official site presents its products through imaginative, fairytale-inspired collections. The brand describes its creative vision as drawing on enchanting fairytales and timeless arts, and says each creation is intended to tell a story. Its tagline on the homepage is “Live your fairytales.” The products shown in the supplied official-site material include makeup palettes, blush, lip products, highlighters, liquid eyeliner, brushes, mirrors, hair clips, gift sets and gift cards. The Snow Ballet collection is presented as a new launch, with individual items such as the Six-Color Satin Makeup Palette, Air Blush and Lip Duo. The Icy Bloom Set bundles several Snow Ballet makeup and accessory products with a gift-wrapping box. The site also highlights earlier collection names including Knight Unicorn, Bunny Garden, The Sweetie Bear, Strawberry Rococo and Swan Ballet. Flower Knows sells through its online storefront, which lists prices in U.S. dollars and provides shipping information for U.S. and international orders. The supplied material does not establish its founding date, founder, headquarters, ownership, or the full range of countries where it operates. The official About page describes a community of creators and customers, notes a collaboration with Never Have I Ever, and displays vegan, cruelty-free, gluten-free and soy-free claims. These are presented as site-level brand information; the supplied excerpts do not specify their scope or the testing or certification basis.

History

The supplied official materials do not provide a founding date, founder, corporate history, or a dated account of the brand’s development. They do, however, describe Flower Knows’ creative premise: its About page says the brand’s vision was inspired by enchanting fairytales and timeless arts, and that its creations are intended to tell stories. The homepage expresses this approach through the tagline “Live your fairytales.” The available collection names show the brand’s use of recurring, imaginative themes. The About page highlights Knight Unicorn, Bunny Garden, The Sweetie Bear, Shell's Jewel, Strawberry Cupid, Butterfly Cloud Collar, Midsummer Fairytales, Strawberry Rococo, Little Angel and Swan Ballet. The homepage separately features Snow Ballet as a new launch. Its displayed products include a six-color satin makeup palette, air blush and lip duo; the collection also appears in a larger set with accessories and gift packaging. The official store carries individual makeup products and bundled sets, as well as e-gift cards. The Icy Bloom Set description lists Snow Ballet makeup products and accessories, including a palette, blush, lip duo, highlighter, eyeliner, mirror, brush and hair clip, together with a gift-wrapping box. The storefront provides shipping information for U.S. and international orders, but the supplied excerpts do not establish the brand’s headquarters, ownership, founding, or broader distribution footprint. The About page also describes a community of creators and customers and lists a Flower Knows collaboration with Never Have I Ever among its featured content. The evidence supplied here does not give a date or details for that collaboration. It likewise does not document dated corporate milestones, leadership changes, acquisitions, listings, or controversies. Accordingly, the history that can be stated from these materials is limited to the brand’s stated creative vision, named collections, current products and official online retail presentation.

  • Official About page states the brand's creative vision

  • Snow Ballet promoted as a new launch

Products and positioning

A story-led cosmetics brand that presents makeup and giftable accessories through fairytale-inspired collections and decorative visual themes.

  • Snow Ballet Six-Color Satin Makeup Palette

    A six-color makeup palette featured on the official homepage.

  • Snow Ballet Air Blush

    A blush product featured in the Snow Ballet collection.

  • Snow Ballet Lip Duo

    A lip product duo featured in the Snow Ballet collection.

  • Icy Bloom Set

    A gift set listing Snow Ballet makeup and accessories, with a gift-wrapping box.

  • Flower Knows E-Gift Cards

    Online gift cards offered in several denominations on the official store.

Controversies

  • 2024

    Parent company ordered by drug regulator to rectify production quality management system deficiencies

    An unannounced inspection by the Zhejiang Provincial Medical Products Administration found deficiencies in the cosmetics production quality management system of Hangzhou Huazhixiao E-commerce Co., Ltd., the parent company of Flower Knows. It was ordered to rectify.

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