Flowerstreet Records
Product brand
UnclaimedMunich-based independent record label founded in 2008, known for nurturing young local talent and running the annual Flowerstreet Festival.
Last updated September 28, 2026
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Overview
Flowerstreet Records (LC 18893) is a Munich independent record label founded in October 2008 by Gregor "Amadeus" Böhm and Hanna Kolb. The label's name derives from Böhm's former residence on Blumenstraße in Munich, and its slogan is "jung, engagiert und talentiert!" (young, committed and talented!). It emerged when Böhm released his second solo album, Love and Other Mistakes, and from the outset he aimed to act as an interface between marketing and band management for the label's artists. The label focuses on discovering and promoting new talent from Munich's young music scene and also takes on typical agency tasks for its acts. Since 2009 it has organised the annual Flowerstreet Festival at Feierwerk München; the first edition featured seven bands, and the following year 33 bands performed. Since 2011 Flowerstreet Records has also provided label management, public relations, and event planning and execution, as well as support for recordings and rehearsals. The entire team consists of musicians themselves. Despite receiving around 40 applications per week, the label imposed an intake freeze for new applicants in 2010 due to the high level of support required. For artists needing less intensive support, Böhm founded the sister label In Bloom Records. In early 2010, Michael Schuh of laut.de wrote about the label on the occasion of Lucky Fish's debut album Away from the Cliffs: "But the small label Flowerstreet Records is no friend of market-crying marketing. There they know exactly which fish they have on the hook. The clever ones will bite anyway, seems to be the motto. And then get hopelessly caught in the net." In December 2013, tz described the label as a "trademark of Munich's independent scene" and awarded Böhm and the Flowerstreet project the tz Rosenstrauß of the year in the "Pop" category. Artists associated with the label have included Amadeus (Böhm himself), Exclusive (2012–2014, previously as The Exclusive on sister label In Bloom Records, since 2015 on Columbia), Elektrik Kezy Mezy, Lucky Fish (dissolved), Mola, Nick Yume, Pardon Ms. Arden (until 2011, then own label PMA Recordings), Swallow Tailed, Tuó (dissolved 2014), and Sarah Sophie (since 2015, previously on sister label In Bloom Records). The label remains active in Munich's independent music scene.
History
Flowerstreet Records was founded in October 2008 by Gregor "Amadeus" Böhm and Hanna Kolb in Munich, Germany. The label's name refers to Böhm's former residence on Blumenstraße in Munich. It was established when Böhm released his second solo album, Love and Other Mistakes. From the beginning, Böhm's goal was to act as an interface between marketing and band management for the label's bands. The first band on the label sold the first pressing of its album immediately, providing funds for a new production. The next artist sold out their pressing four times, and after two years the operators could live from the income. Flowerstreet Records promotes its own discoveries from the young music scene in Munich and the surrounding area and also takes on typical agency tasks for the artists it manages. Since 2009, the annual "Flowerstreet Festival" has been held at Feierwerk München. In the first year, the event took place on a small scale with seven bands; a year later, 33 bands performed. Since 2011, Flowerstreet Records has also taken on label management, public relations, and event planning and execution for various events. In addition, it supports recordings and rehearsals. The entire team consists of musicians themselves. Despite an applicant volume of around 40 artists per week, an intake freeze for new label applicants was imposed as early as 2010 due to the high level of support required. Böhm founded the sister label In Bloom Records for artists with less need for support. In early 2010, Michael Schuh of laut.de wrote about the label on the occasion of the release of Lucky Fish's debut album Away from the Cliffs: "But the small label Flowerstreet Records is no friend of market-crying marketing. There they know exactly which fish they have on the hook. The clever ones will bite anyway, seems to be the motto. And then get hopelessly caught in the net." In December 2013, tz described the label as a "trademark of Munich's independent scene" and awarded Böhm and the Flowerstreet project the tz Rosenstrauß of the year in the "Pop" category. Artists associated with the label have included Amadeus (Böhm himself), Exclusive (2012–2014, previously as The Exclusive on sister label In Bloom Records, since 2015 on Columbia), Elektrik Kezy Mezy, Lucky Fish (dissolved), Mola, Nick Yume, Pardon Ms. Arden (until 2011, then own label PMA Recordings), Swallow Tailed, Tuó (dissolved 2014), and Sarah Sophie (since 2015, previously on sister label In Bloom Records).
- 2013
tz describes label as "trademark of Munich's independent scene" and awards Böhm and Flowerstreet the tz Rosenstrauß of the year in the "Pop" category.
- 2011
Label expands services to include label management, public relations, and event planning and execution.
- 2010
Intake freeze imposed for new label applicants due to high support workload; sister label In Bloom Records founded by Böhm.
- 2010
Second Flowerstreet Festival features 33 bands.
- 2009
First Flowerstreet Festival held at Feierwerk München with seven bands.
- 2008
Flowerstreet Records founded in October by Gregor "Amadeus" Böhm and Hanna Kolb in Munich.
Products and positioning
Independent label focused on young, local talent in Munich, combining marketing, band management, and event organisation.
Love and Other Mistakes
Away from the Cliffs
Sources3 sources
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