Fluent Commerce

Fluent Commerce is an Australian-founded enterprise software company best known for Fluent Order Management, an AI-native Order Management System (OMS) built for large, complex retail and consumer-electronics operations. The company positions its platform as a "smart, seamless way to fulfill anything at scale," combining real-time inventory-availability data with intelligent order orchestration so that retailers can make decisions based on what is happening right now rather than hours earlier. Its core value proposition centers on reducing canceled orders, increasing inventory turns, lowering delivery costs and reducing split shipments. Fluent Order Management is designed as a distributed, cloud-based orchestration layer that sits across a retailer's existing systems — e-commerce, POS, ERP, warehouse management and logistics — rather than replacing them. The company describes the platform as a "universal adapter" that connects easily to any system, and it emphasizes flexibility: sourcing logic can be changed quickly and A/B tested with live data. Fluent has also leaned into AI, offering optional AI capabilities, interoperability with large language models, and the ability to sell through assistants such as ChatGPT or Gemini and to build and deploy with Claude. The company serves enterprises globally, stating that it supports customers across 70+ countries and 50+ languages, and that it is built to make regional complexity simple so clients can expand horizontally, vertically and internationally. A flagship reference customer is MediaWorld, part of the MediaMarktSaturn Retail Group, the European consumer-electronics leader with over 1,000 stores in 11 countries. In Italy, MediaWorld runs 135 stores across four formats with 5,000 employees. According to Fluent's case study, MediaWorld achieved 99% faster order processing (from two hours to under one minute), 231 million inventory updates a month, 135 million delivery promises a month served live without cached data, and 24 fulfillment options returned in under 300ms on the listing page. Fluent Commerce presents itself as quick, nimble and adaptive, with a strategy that evolves with customer needs. Its messaging stresses resilience through disruption — COVID-19 (when customers turned stores into fulfillment centers), tariffs, rising oil prices, political uncertainty, growth, mergers and acquisitions, new marketplaces and catastrophic storms. The company's leadership includes CEO Graham Jackson, a seasoned executive with more than 23 years' experience in sales, retail and technology who previously served as SVP of APJ and China for SAP Hybris and as Managing Director for Bazaarvoice, and COO/CFO Darius Coveney, an internationally experienced finance and operations leader who has worked across Australia, Asia, Europe and the Americas, including ten years at Macquarie Group. Fluent Commerce is privately held.

Fluent Commerce is an Australian enterprise software company that built its business around Fluent Order Management, a cloud-based, AI-native Order Management System (OMS). The company's stated origin and identity have remained consistent: "build for you" — solving the real, day-to-day pain points of retailers and future-proofing their operations. From its base in Australia, Fluent expanded into a global vendor serving enterprises across 70+ countries and 50+ languages. The company's history is closely tied to the evolution of omnichannel retail. As retailers moved from single-channel to complex, multi-location fulfillment — stores, distribution centers, drop-ship vendors, marketplaces — the need for a real-time orchestration layer that could sit across existing systems grew. Fluent positioned its OMS not as a rip-and-replace ERP or e-commerce platform, but as a flexible layer that connects to any system, described by the company as a "universal adapter." This approach allowed retailers to change sourcing logic quickly and A/B test it with live data. A defining period for Fluent and its customers was the COVID-19 pandemic, when store closures and surging e-commerce volumes forced retailers to turn stores into fulfillment centers. Fluent has cited this as a moment when its customers thrived because the platform gave them the flexibility to change sourcing logic fast. The company has since framed its value around resilience to ongoing disruption — tariffs, rising oil prices, political uncertainty, growth, mergers and acquisitions, new marketplaces and catastrophic storms — helping customers prepare for, respond to and keep delivering through such events. Fluent's platform capabilities have expanded over time to include real-time inventory availability, intelligent order orchestration, delivery promises, and a wide range of fulfillment options. A notable customer outcome is documented in its MediaWorld case study. MediaWorld, part of the MediaMarktSaturn Retail Group (the European consumer-electronics leader with over 1,000 stores in 11 countries), runs 135 stores across four formats in Italy with 5,000 employees. After a false start with a legacy OMS, MediaWorld adopted Fluent to address canceled orders due to unavailable stock, missing products, slow order preparation, and inaccurate stock availability and delivery estimates. According to Fluent, the results included 99% faster order processing (two hours down to under one minute), 231 million inventory updates a month, 135 million delivery promises a month served live without cached data, and 24 fulfillment options returned in under 300ms on the listing page. More recently, Fluent has embraced AI as a core part of its identity, describing itself as "AI-native." The company offers optional AI capabilities, interoperability with large language models, the ability to sell through assistants such as ChatGPT or Gemini, and to create, build and deploy with Claude. Its leadership team includes CEO Graham Jackson, who joined with more than 23 years' experience in sales, retail and technology, including senior roles at SAP Hybris and Bazaarvoice, and COO/CFO Darius Coveney, who has held CEO, COO and CFO roles since 2013 and previously spent ten years at Macquarie Group. Fluent Commerce remains privately held and continues to market its OMS to large enterprises worldwide.

• Fluent Commerce establishes itself as an Australian enterprise software vendor focused on order management.

• Fluent Order Management gains traction with large omnichannel retailers, supporting enterprises across 70+ countries and 50+ languages.

• During COVID-19, Fluent customers turn stores into fulfillment centers using the platform's flexible sourcing logic.

• MediaWorld (MediaMarktSaturn Retail Group) adopts Fluent Order Management after a false start with a legacy OMS, achieving 99% faster order processing.

• Graham Jackson appointed CEO, bringing experience from SAP Hybris and Bazaarvoice.

• Fluent positions itself as AI-native, offering LLM interoperability and integrations with ChatGPT, Gemini and Claude.

AI-native, cloud-based Order Management System for enterprises; positioned as a flexible, real-time orchestration layer that harmonizes with existing systems and scales globally.

• Fluent Order Management

  AI-native Order Management System combining real-time inventory-availability data with intelligent order orchestration.

• Order orchestration

  Real-time decisioning on how to fulfill each order across inventory locations and channels.

• Delivery promise

  Live estimated delivery dates served without cached data.

• Fulfillment options

  Multiple fulfillment options returned quickly on listing pages (e.g., 24 options in under 300ms for MediaWorld).

• AI/LLM integrations

  Optional AI capabilities, interoperability with LLMs, selling through ChatGPT or Gemini, and building with Claude.

• 2022.01.18

  Reported2022.01.18

  Fluent Commerce announces Fluent Store[4]Fluent Commerce宣布推出Fluent Storeprweb.com

  Fluent Commerce announced Fluent Store, a configurable web app for in-store order fulfillment powered by Fluent Order Management.

• 2020.08.25

  Givsly launches Season Without Swag[5]Givsly推出“Season Without Swag”活动scoop.co.nz

  Givsly launched Season Without Swag, an initiative encouraging the advertising industry to redirect gift and swag budgets to charitable contributions, with a $1 million donation goal through Giving Tuesday, December 1, 2020.

  Weekdays and relative dates follow the original report; their exact calendar dates have not been verified.

• 2020.07.17

  Reported2020.07.17

  Moore launches AudienceFirst prospect database[6]Moore推出AudienceFirst潜在客户数据库prweb.com

  National Fundraising Lists, a Moore company, announced AudienceFirst, a survey-generated database of prospects using self-declared consumer data gathered by Fluent.

Read more

1. 1AI-Native Order Management System | Fluent Commercefluentcommerce.com
2. 2About Us | Fluent Commercefluentcommerce.com
3. 3How MediaWorld is reinventing Customer Experience thanks to its digital transformation | Fluent Commerce Case Studyfluentcommerce.com
4. 4Fluent Commerce宣布推出Fluent Storeprweb.com
5. 5Givsly推出“Season Without Swag”活动scoop.co.nz
6. 6Moore推出AudienceFirst潜在客户数据库prweb.com