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Flylow is a mountain-raised outdoor apparel brand founded by two Colorado skiers, making dependable clothing for ski, bike and outdoor pursuits.

Last updated September 15, 2026

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Overview

Flylow is an outdoor apparel brand that began when co-founders Greg Steen and Dan Abrams, Colorado natives and friends since college, could not find ski pants that held up in the backcountry. The brand's name came from a French girl on the mountain who told them, "You don't ski fast—you fly low." Its first products debuted in 2005: the super-tough Cactus Pant and the Black Coat. A core following of skiers adopted the brand for its sensible, no-nonsense approach to quality gear, and the founders continued to refine products around the sports they loved. In 2016 Flylow introduced a range of spring gear for mountain biking, wakesurfing, camping and other warm-weather activities. The founders still independently own and operate the company, and the team is now spread across Denver, Jackson and other locations.

History

Flylow got its start when co-founders Greg Steen and Dan Abrams, both Colorado natives and friends since college, couldn't find a pair of ski pants that held up in the backcountry. The gear they were using was either built for mountaineering—lightweight and breathable but not fitting right and lacking style—or made for ski resorts, so it looked good but fell apart after a season. They decided to build ski clothes that could do it all. At the time both fancied themselves respectable telemark skiers; a French girl on the mountain yelled, "You don't ski fast—you fly low," and with that Flylow was officially born. Their first products debuted in 2005: the super-tough Cactus Pant and the aptly named Black Coat, which came in just one color. A core following of skiers adopted and evangelized the brand for its sensible, no-nonsense approach to quality, reliable gear. With their input, Greg and Dan continued to tinker and refine products built around the sports they loved, first skiing, but also aprés skiing. Then in 2016 they introduced a whole slew of spring gear for mountain biking, wakesurfing, camping, backyard BBQ'ing and campfire bullshitting. In the years since, Dan has locked down his heels while Greg still rides free heel, free mind, but they both still independently own and operate the company in much the same spirit as its founding: make good gear that works for the fun stuff they and their friends like to do. The Flylow family has grown and is now spread across Denver, Jackson and other locations.

Products and positioning

Independent, homegrown, mountain-raised gear with a sensible, no-nonsense approach to quality and reliable clothing for ski, bike and outdoor pursuits.

  • Cactus Pant

  • Black Coat

  • Davis Jacket

  • Anderson Shirt

  • Jessi Sun Hoody

  • Watson Canvas Workwear

  • Alpine Switch Goggle

  • Perform Photochromic Goggle

  • Remnant Tote

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