Finikas Executive Bikes
Retailer / private label
UnclaimedFinikas Executive Bikes is a Greek bicycle retailer founded in 1991 in New Smirni, Athens, representing premium global cycling brands such as Electra, Cannondale, Specialized and Giant.
Last updated September 26, 2026
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Overview
Finikas Executive Bikes is a bicycle retail business based in New Smirni, a suburb of Athens, Greece. It was created in 1991 by Dimitris Arvanitopoulos, who opened the store at 175 El. Venizelou St., described by the company as the main commercial road of the area. The name Finikas (Greek for 'phoenix') was chosen after a large palm tree that stood in front of the store, while the tagline 'Executive Bikes' was added to emphasize the distinctive, high-end character of the bicycles on offer. The company positions itself as a specialist retailer of quality, design-led and innovative bicycles, accessories and parts. According to its own presentation, it represents what it calls the elite of the global bicycle market, naming Electra, Cannondale, Specialized and Giant among its brands. Its product range is presented as covering virtually every cyclist's needs regardless of age, gender or riding pursuit, including mountain bikes, BMX, cruiser, fitness, city, hybrid, free-ride and downhill bicycles. Beyond sales, Finikas Executive Bikes offers servicing and repair for bicycles, including older models, and stresses total customer service as a core value. The business grew out of its founder's long-standing interest in bicycle design and his experience in the cycling trade. The company's own account describes how Arvanitopoulos, born and raised in New Smirni, set out to bring the Greek public closer to then-unfamiliar styles of bicycles and to change the way bicycle commerce was conducted in the market. Starting with the GT brand and later adding Cannondale, Specialized and Giant, the store expanded its selection year after year and attracted customers from across Athens. Finikas Executive Bikes operates as a privately held, founder-owned retail business rather than a manufacturer or a listed company. Its website serves as its main commercial showcase, presenting its brand portfolio, product categories and gallery. The company remains associated with its original El. Venizelou Street location and with the personal service ethos promoted by its founder.
History
Finikas Executive Bikes was created in 1991 in New Smirni, Athens, by Dimitris Arvanitopoulos. The store opened at 175 El. Venizelou St., which the company describes as the main commercial road of the area. According to the company's own account, Arvanitopoulos had a love for quality and innovative bicycle design from a young age and resolved to bring the Greek public closer to bicycle styles that were then unfamiliar in the market, and to change the way bicycle commerce was conducted. The name Finikas was chosen after a large palm tree standing in front of the store, and the tagline 'Executive Bikes' was added to emphasize the uniqueness of the bicycles sold. Born and raised in New Smirni, Arvanitopoulos combined local knowledge with experience in cycling to establish the shop. The business grew by building a portfolio of international bicycle brands. The company states that it began with the purchase of GT bicycles, followed by Cannondale, which it calls the elite of bicycle builders, then Specialized and Giant. These brands filled the store month after month, and the quality and design of the bicycles attracted customers from all over Athens. The company also notes that it attended major international exhibitions, including the Global Exhibition of Germany in 2002, where Arvanitopoulos met representatives of further brands. Over the years the El. Venizelou store continued to expand and to stock what it describes as the most impressive and innovative selections from around the world. The company emphasizes the founder's personal contact with customers and his aim of giving each new owner a bicycle that fits 'like a shoe' to their taste, personality and expectations. By its own presentation, Finikas Executive Bikes has accumulated around two decades of experience in the field and represents manufacturers it considers the elite of the global market, including Electra, Cannondale, Specialized and Giant. Its product range covers mountain bikes, BMX, cruiser, fitness, city, hybrid, free-ride and downhill categories, and it also provides servicing for bicycles regardless of age. The business remains a privately held, founder-owned retailer operating from its original New Smirni location.
- 2002
At the Global Exhibition of Germany, founder Dimitris Arvanitopoulos meets representatives of further bicycle brands.
- 1991
Finikas Executive Bikes is created in New Smirni, Athens, by Dimitris Arvanitopoulos, opening at 175 El. Venizelou St.
The company begins building its brand portfolio with the purchase of GT bicycles.
Cannondale is added to the store's brand selection.
Specialized and Giant are added to the store's brand selection.
Products and positioning
Specialist Greek retailer of premium, design-led and innovative bicycles, accessories and parts, with an emphasis on personal service and long-term customer care.
Mountain bikes
BMX bicycles
Cruiser bicycles
Fitness bicycles
City bicycles
Hybrid bicycles
Free-ride bicycles
Downhill bicycles
Bicycle accessories and parts
Bicycle servicing and repair
Sources7 sources
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