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Kering Foundation

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The Kering Foundation is a corporate foundation supporting efforts to prevent violence against women and promote women's rights.

Last updated August 26, 2026

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Overview

The Kering Foundation is the philanthropic foundation associated with the French luxury group Kering. It was established in 2009, when the parent group was still known as Pinault-Printemps-Redoute, or PPR, and was initially known as Fondation PPR. Following the group's 2013 rebranding as Kering, the foundation adopted the Kering Foundation name. The foundation's central mission is to combat violence against women and girls. Its work addresses violence in both private and public contexts, including domestic and intimate-partner violence, sexual violence, harmful practices, and other forms of gender-based abuse. Rather than operating primarily as a direct-service provider, the foundation works through partnerships with nonprofit organizations, specialist networks, and social-impact initiatives. Support may include grants, institutional partnerships, public-awareness activity, and assistance intended to strengthen the capacity and reach of organizations working with survivors and communities. The foundation's identity is closely connected to Kering's broader corporate positioning around women's rights, gender equality, and social responsibility. This connection gives it access to an international luxury group and its employees, while the foundation maintains a distinct philanthropic purpose. The relationship also allows the organization to use communications, convening, and cultural partnerships to bring greater visibility to issues that are often underreported or stigmatized. Its geographic work is international, although programs and partner organizations can vary by period and location. The foundation has supported initiatives in France and in other regions where Kering operates or maintains institutional relationships. Its approach emphasizes collaboration with organizations that possess local expertise, particularly those providing protection, legal assistance, psychological support, education, prevention, or advocacy. The foundation is not a consumer-products business and does not sell a conventional product portfolio. Its principal offerings are philanthropic: financial and strategic support for partner organizations, participation in awareness campaigns, and programs intended to encourage prevention and improve responses to violence against women. The former Fondation PPR name remains relevant as a historical alias, but the Kering Foundation is the current public identity associated with the organization.

History

The Kering Foundation emerged from Kering's earlier corporate identity as Pinault-Printemps-Redoute. The foundation was created in 2009 under the name Fondation PPR, during the period when the parent group was shifting from a diversified retail and distribution conglomerate toward a luxury-focused business. Its establishment gave the group a dedicated vehicle for social and philanthropic activity distinct from the commercial management of its fashion, accessories, and other luxury brands. From its creation, the foundation concentrated on women's rights, with particular emphasis on violence against women. This focus placed the organization within the international nonprofit and human-rights field rather than within the luxury sector itself. Its work has generally been carried out through cooperation with specialist organizations rather than through a large network of foundation-operated facilities. Such partners may provide direct assistance to survivors, operate shelters or helplines, conduct prevention programs, develop professional training, or advocate for improvements in law and public policy. In 2013, the parent company changed its name from PPR to Kering. The foundation subsequently became known as the Kering Foundation, while Fondation PPR continued to function as a historical name and alias. The renaming aligned the foundation with Kering's new corporate identity but did not change its core mission. The foundation's model combines grantmaking with broader engagement. Financial support can help partner organizations maintain services and expand their reach, while communications and public-facing collaborations help raise awareness of gender-based violence. The foundation's association with a major international luxury group also provides a platform for employee engagement, institutional relationships, and cultural visibility. These advantages are balanced by the need to preserve the independence and expertise of local nonprofit partners, whose work is central to the foundation's impact. Over time, the Kering Foundation has remained focused on violence against women and related women's-rights issues rather than expanding into a general-purpose corporate charity. Its current public identity therefore represents continuity as much as rebranding: the organization is the successor to Fondation PPR, operating within the Kering ecosystem while pursuing a specialized social mission. Publicly available reference material does not provide enough reliable detail to document a complete list of annual grants, budgets, leadership changes, or program outcomes, so those fields are left limited rather than estimated.

  • 2013

    Parent group rebranded as Kering

    [2]

    After Pinault-Printemps-Redoute changed its corporate name to Kering, the foundation adopted the Kering Foundation identity.

  • 2009

    Foundation established as Fondation PPR

    [1]

    A corporate foundation was established by François-Henri Pinault under the PPR name, with a mission centered on women's rights and combating violence against women.

Products and positioning

A corporate foundation focused on women's rights and the prevention of violence against women, combining philanthropic funding with partnerships, advocacy, and public awareness.

  • Nonprofit support · 2009

    Philanthropic grants and partnerships

    The foundation's principal activity is supporting specialist nonprofit organizations working to prevent violence against women and assist survivors. Support is delivered through philanthropic funding and structured partnerships rather than through commercial products. Partner activity can include direct services, prevention, education, advocacy, and efforts to improve institutional responses to gender-based violence.

  • Public engagement · 2009

    Awareness and advocacy initiatives

    The foundation uses public communication and collaborative initiatives to increase understanding of violence against women, challenge social tolerance of abuse, and elevate the work of specialist organizations. The precise campaigns and participating markets vary over time; the continuing purpose is to support prevention and women's rights.

Brand decisions

  • 2013

    Adoption of the Kering Foundation identityStrategy

    Background

    The foundation had been created under the Fondation PPR name, while its parent group later adopted the Kering name as part of a broader corporate rebranding.

    Action taken

    The organization began using Kering Foundation as its public identity while retaining Fondation PPR as a historical reference.

    Aftermath

    The name change aligned the foundation with Kering's corporate identity; its core focus on women's rights and violence against women remained substantially continuous.

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