Foo Go

Foo Go was established in 2001 by George Robinson as a brand focused on pre-packed sandwiches and other convenience foods. Its identity was closely tied to packaging and waste reduction rather than to a documented broad portfolio of product sub-brands. The brand promoted a zero-waste policy and used packaging components selected to reduce the environmental impact associated with conventional food containers. Its materials included water-based boards, inks, and coatings. The packaging also used cornstarch windows in place of the oil-based plastic film normally used for such windows, with the stated objective of making the containers biodegradable. This packaging approach positioned Foo Go as an environmentally differentiated participant in the packaged convenience-food market. The available historical record does not provide detailed information about its retail distribution, product varieties, manufacturing arrangements, sales performance, or geographic footprint. It also does not identify additional founders, senior managers, or a separate corporate structure beyond the brand's founding by Robinson. A major ownership change occurred in 2009, when Greencore Group plc acquired Foo Go for £4.4 million. The transaction moved the brand into the ownership of a larger food company, but the available reference does not explain whether Foo Go retained a separate operating identity, was incorporated into Greencore's existing convenience-food activities, or was later discontinued. No reliable current website, operating-market information, or present-day product catalogue is identified in the supplied materials. Foo Go's current status therefore remains unknown.

• 2009

  Acquisition by Greencore Group

  [1]Foo Goen.wikipedia.org

  Greencore Group plc acquired Foo Go for £4.4 million.

• 2001

  Foo Go is founded

  [1]Foo Goen.wikipedia.org

  George Robinson founded Foo Go as a brand of pre-packed sandwiches and other convenience foods.

An environmentally conscious convenience-food brand built around ready-to-eat packaged foods and a zero-waste packaging policy.

• Convenience food · 2001

  Pre-packed sandwiches

  Foo Go's principal documented product category was pre-packed sandwiches intended for convenient ready-to-eat consumption. The available source does not list specific recipes, formats, retailers, or launch dates. The sandwiches were associated with the brand's packaging-led environmental positioning, including the use of alternative boards, inks, coatings, and cornstarch packet windows.

• Convenience food

  Other convenience foods

  In addition to sandwiches, Foo Go was described as offering other convenience foods. The supplied reference does not specify the individual products, recipes, pack sizes, or distribution channels. These products formed part of the same ready-to-eat packaged-food proposition and were presented under the brand's zero-waste packaging policy.

• Zero-waste packaging policy

  Foo Go operated under a stated zero-waste policy centered on packaging materials. The brand used water-based boards, inks, and coatings and replaced conventional plastic-film packet windows with windows made from cornstarch.

  Outcome. The packaging was intended to make the containers biodegradable and to reduce dependence on oil-based inks and plastic film. The available source does not report measurable environmental outcomes or campaign performance.

  Source

• 2009

  Greencore Group purchases Foo GoM&A

  Background

  Foo Go had operated as a convenience-food brand since its founding in 2001, with a distinctive emphasis on biodegradable-oriented packaging.

  Action taken

  Greencore Group plc acquired Foo Go for £4.4 million.

  Aftermath

  The available reference confirms the change in ownership but does not document the brand's subsequent management, integration, product development, or current operating status.

  Acquisition price. £4.4 million (2009)

  Source

1. 1Foo Goen.wikipedia.org