Foodhub
Corporate brand
UnclaimedFoodhub is a multi-market online food-ordering platform serving restaurants, takeaways, and consumers.
Last updated August 31, 2026
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Overview
Foodhub is an online food-ordering business that connects restaurants and takeaway operators with consumers. The company was founded in 2008 by Ardian Mula and Mohammed Shakil under the name Touch2Success. In its early phase, the business concentrated on building websites and electronic point-of-sale systems for individual food businesses, giving restaurants digital tools for managing orders and their online presence. It subsequently developed a broader ordering-platform model under the Foodhub name. The brand operates across the United Kingdom, the United States, Australia, New Zealand, and the Republic of Ireland. Its activities combine consumer-facing online ordering with technology and software services for restaurants and takeaways. This places Foodhub between a digital marketplace and a restaurant-technology provider: it helps food businesses accept online orders while also providing the infrastructure used to manage those orders. Foodhub announced its expansion into the Republic of Ireland in 2020. The move added Ireland to an existing international footprint that included the United Kingdom, Australia, New Zealand, and the United States. The company has also expanded through acquisitions. Its parent software company, Touch2Success, acquired Manchester-based online takeaway platform Big Foodie in a multi-million-pound transaction. Foodhub later broadened its presence in Australia through the acquisition of the Eat Appy food-delivery application. Brand development has also included sports marketing. Foodhub sponsored Port Vale Football Club, including a match and match-ball sponsorship connected with a Sky Bet League One fixture against Derby County. In 2022, it entered a two-year sponsorship arrangement with Stoke City Football Club involving pitch-side advertising, stadium visibility, and promotion through the club's digital channels. Foodhub has remained associated with Stoke City through sponsorship of the matchday Half Time Challenge. Foodhub's positioning is based on providing an alternative online ordering channel for independent and local restaurants and takeaways, supported by ordering software and market expansion. Publicly available reference material identifies the brand's markets, founders, acquisitions, and partnerships, but does not provide sufficient information to establish its current ownership structure, financial performance, executive team, precise launch dates for individual products, or current corporate website. Those details therefore remain unspecified.
History
Foodhub began in 2008 as Touch2Success, founded by Ardian Mula and Mohammed Shakil. The company initially worked as a technology supplier for individual restaurants and takeaway businesses, creating websites and electronic point-of-sale systems. This early focus gave it experience in the operational needs of food-service merchants before it developed a larger online-ordering proposition. The business later adopted the Foodhub brand for its online food-ordering activities. Rather than operating solely as a consumer marketplace, Foodhub's model combines customer ordering with software and digital tools for participating restaurants and takeaways. Its platform allows food businesses to present menus and receive online orders, while the wider Touch2Success heritage connects the brand to restaurant websites and point-of-sale technology. Foodhub's expansion became international. The company serves businesses and customers in the United Kingdom, the United States, Australia, New Zealand, and the Republic of Ireland. In 2020, it announced an expansion into the Republic of Ireland. The Irish move extended the company's presence beyond its earlier markets and reinforced its strategy of operating an online ordering service across several English-speaking food-delivery markets. Acquisitions have been part of the company's growth. Touch2Success, identified as Foodhub's parent software company, acquired Big Foodie, an online takeaway platform based in Manchester, in a transaction described as multi-million-pound. Foodhub also acquired Eat Appy, an Australian food-delivery application, to strengthen its international footprint in Australia. The available reference material does not specify the dates, consideration, integration arrangements, or continuing status of either acquisition. The brand has used sports partnerships to increase visibility. Foodhub sponsored Port Vale Football Club and served as match and match-ball sponsor for a Sky Bet League One fixture against Derby County. In 2022, Foodhub entered a two-year sponsorship deal with Stoke City Football Club. The arrangement included two minutes of advertising per game on pitch-side hoardings, further stadium advertising, and exposure through the club's digital platforms. Foodhub subsequently continued its association with Stoke City by sponsoring the matchday Half Time Challenge. Foodhub remains an active online food-ordering brand according to the supplied reference material. However, publicly available information in the reference is limited regarding its current corporate structure, leadership, financial results, market-by-market scale, delivery logistics, technology architecture, and present ownership. These matters are not asserted here without stronger sourcing.
- 2022
Stoke City sponsorship begins
[1]Foodhub entered a two-year sponsorship arrangement with Stoke City Football Club covering stadium and digital advertising.
- 2020
Expansion into the Republic of Ireland
[1]Foodhub announced that it was expanding its online ordering operations into the Republic of Ireland.
- 2008
Touch2Success is founded
[1]Ardian Mula and Mohammed Shakil founded the business that initially operated as Touch2Success, focusing on restaurant websites and electronic point-of-sale systems.
Acquisition of Big Foodie
[1]Touch2Success acquired Manchester-based online takeaway platform Big Foodie in a transaction described as multi-million-pound.
Acquisition of Eat Appy
[1]Foodhub acquired Australian food-delivery application Eat Appy as part of its international expansion.
Products and positioning
A multi-market digital ordering and restaurant-technology platform for takeaways, restaurants, and consumers, with a focus on online ordering infrastructure and international expansion.
Online food ordering
Foodhub online ordering platform
Foodhub's core platform connects consumers with restaurants and takeaway businesses in the markets where the service operates. It supports digital menu presentation and online ordering, forming the consumer-facing part of the wider Touch2Success technology business.
Restaurant technology · 2008
Restaurant websites
The business originally created websites for individual restaurants and takeaway operators. These sites provided food businesses with a direct digital presence and became part of the technology foundation from which the broader Foodhub ordering service developed.
Restaurant technology · 2008
Electronic point-of-sale systems
Electronic point-of-sale systems were among Touch2Success's initial services. They were designed for individual food businesses and supported the operational side of restaurant and takeaway order management, complementing the company's website and online-ordering activities.
Marketing campaigns
- 2022Stoke City Football Club sponsorship
United Kingdom
Foodhub entered a two-year sponsorship deal with Stoke City Football Club, receiving pitch-side advertising, additional stadium visibility, and exposure through the club's digital channels.
Outcome. Foodhub continued its association with Stoke City through sponsorship of the matchday Half Time Challenge.
- Port Vale Football Club sponsorship
United Kingdom
Foodhub sponsored Port Vale Football Club and served as match and match-ball sponsor for a Sky Bet League One fixture against Derby County.
Outcome. The partnership provided brand exposure through a professional football fixture; the supplied reference does not quantify commercial results.
Brand decisions
2020
Expansion into the Republic of IrelandStrategyBackground
Foodhub was already serving restaurants and takeaway customers across several international markets and announced an extension into Ireland.
Action taken
The company launched or announced operations in the Republic of Ireland as part of its international market expansion.
Aftermath
Ireland became one of the markets identified as being served by Foodhub. No additional performance figures are provided in the reference material.
- Acquisition of Big FoodieM&A
Background
Touch2Success sought to expand its online takeaway technology and acquired the Manchester-based platform Big Foodie.
Action taken
The parent software company completed the acquisition in a deal described as multi-million-pound.
Aftermath
The acquisition added an online takeaway platform to the Touch2Success and Foodhub business portfolio. The reference does not describe post-acquisition integration or financial performance.
- Acquisition of Eat AppyM&A
Background
Foodhub pursued international expansion in Australia through the purchase of an existing food-delivery application.
Action taken
Foodhub acquired Eat Appy.
Aftermath
The acquisition expanded Foodhub's international footprint in Australia. Further transaction terms and integration details are not specified.
Recent events
Sources2 sources
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