Corporate brand
UnclaimedFope is an Italian fine-jewellery brand known for 18-carat gold designs and its flexible Flex’it jewellery.
Last updated September 25, 2026
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Overview
Fope is an Italian fine-jewellery company and brand based in Vicenza. Founded in 1929 by Umberto Cazzola, it developed from a jewellery workshop into an internationally oriented maker of gold jewellery. The company’s identity is closely associated with manufacturing expertise and the use of gold in contemporary designs. Its best-known offering is Flex’it, a line of flexible jewellery made with a mesh construction. The official website presents Flex’it bracelets, rings and necklaces, alongside earrings in 18-carat gold. It also features collections including Prima and Eka. These offerings position Fope in the luxury and fine-jewellery market, with designs intended for everyday wear as well as more formal occasions. Fope is headquartered in Vicenza, Italy, a city with a long-established jewellery-making sector. The brand serves customers in Italy and international markets through its commercial network and online presence. The company is publicly listed on Euronext Growth Milan. Its official website presents the brand through product collections, editorial content and campaigns, including “THE GOLDEN NOW.”
History
Fope’s history begins in Vicenza, Italy, where the company was established in 1929 by Umberto Cazzola. It grew from a jewellery workshop into a specialist maker of gold jewellery. Its origins in a jewellery-producing city have remained an important part of the company’s identity, alongside its focus on craftsmanship and manufacturing. Over time, Fope developed collections that combine traditional goldsmithing with a contemporary approach to form and wearability. The brand’s most distinctive product concept is Flex’it: flexible jewellery built around a gold mesh construction. Flexibility is central to the line’s identity and is applied across categories including bracelets, rings and necklaces. Fope also offers other gold jewellery, such as hoop earrings, and presents collections such as Prima and Eka. The company has developed an international commercial presence while retaining its Italian identity and base in Vicenza. It is a publicly listed company on Euronext Growth Milan. In its current brand communication, Fope uses its official website to present collections, individual products, editorial features and campaigns. The homepage features the “THE GOLDEN NOW” campaign and content about the brand, including an article titled “L’ora d’oro: how to destroy a brand in order to rebuild it” and a conversation with actor Olivia Cooke.
- 1929
Fope is founded in Vicenza
The Flex’it concept becomes a signature offering
Public listing on Euronext Growth Milan
Products and positioning
Italian luxury fine jewellery, with an emphasis on 18-carat gold, contemporary design and flexible mesh construction.
Flex’it
Flexible gold mesh jewellery offered in categories including bracelets, rings and necklaces.
Prima
A jewellery collection featured on Fope’s official website.
Eka
A jewellery collection featured on Fope’s official website.
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