FOR-U Smart Freight
Corporate brand
UnclaimedFOR-U Smart Freight is a Chinese digital road-freight platform connecting enterprise shippers and third-party logistics providers with long-haul trucking capacity.
Last updated August 31, 2026
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Overview
FOR-U Smart Freight, formerly known as Fuyoukache, Fuyou Kache, ForU Trucking, ForU Worldwide, or simply FOR-U, is a China-based road-freight technology company founded in Nanjing in March 2015 by Dandan Shan. The business operates a digital platform for long-haul trucking logistics, serving enterprises and third-party logistics firms through web-based tools and a mobile application. Its role is to organize and facilitate freight transportation rather than present itself primarily as a conventional trucking fleet operator. The company was established around the digitization of China’s fragmented road-freight market. Its platform-oriented model is intended to help commercial shippers and logistics intermediaries arrange long-distance truck transportation, coordinate capacity, and manage freight transactions through digital interfaces. The available reference material does not provide a complete description of its technology stack, geographic network, fleet structure, pricing model, or detailed customer verticals, so those aspects remain unspecified. FOR-U attracted institutional investment from investors including GLP, ZhenFund, and Legend Capital. In December 2018, it completed a Series D financing round reported at US$170 million, led by BOCGI and Matrix Partners China. The financing marked a significant stage in the company’s expansion and placed it among the better-capitalized technology businesses pursuing modernization of China’s trucking-logistics sector. The company underwent a major brand change on March 1, 2021, when ForU Trucking completed a brand upgrade and adopted the name FOR-U Smart Freight. The new identity emphasized a technology-enabled and intelligent-freight positioning. The rebrand did not represent a change to a different subject; it was the principal public-facing evolution of the existing Fuyoukache/ForU business. FOR-U reported revenue of approximately ¥3.6 billion for 2020 and ¥1.183 billion for the first quarter of 2021. These figures are historical disclosures cited in the available reference material and should not be treated as current financial guidance. On May 13, 2021, the company filed an application with the United States Securities and Exchange Commission for a proposed Nasdaq listing. Goldman Sachs, UBS, and China International Capital Corporation were identified as joint bookrunners. The available material does not establish that the proposed offering was completed, and no ticker or current public-listing status is provided. Beyond its commercial activity, FOR-U signed the United Nations Women’s Empowerment Principles in March 2021, around International Women’s Day. This commitment connected the company with a broader corporate initiative concerning gender equality and workplace practices, although the available sources do not detail subsequent programs or measurable outcomes. The brand’s current operating status, ownership structure, leadership roster, website, and detailed product portfolio are not fully documented in the supplied sources. Accordingly, FOR-U Smart Freight is best characterized as an active Chinese digital road-freight platform whose documented history centers on its 2015 founding, institutional financing, 2021 brand upgrade, proposed Nasdaq listing, and role in technology-enabled long-haul trucking logistics.
History
FOR-U Smart Freight began in Nanjing in March 2015 under the Fuyoukache name, also rendered as Fuyou Kache. Founded by Dandan Shan, it developed as a digital platform for China’s road-freight and long-haul trucking market. Rather than operating solely as a traditional carrier, the company provided online and mobile tools for enterprises and third-party logistics companies seeking to arrange trucking transportation. The company pursued institutional funding as it expanded. Its documented investors include GLP, ZhenFund, and Legend Capital. In December 2018, FOR-U completed a Series D financing round valued at US$170 million, with BOCGI and Matrix Partners China identified as leading investors. This financing supported the company’s development during a period when logistics businesses in China were increasingly using digital platforms to coordinate fragmented trucking capacity and commercial freight demand. The business continued operating under names including Fuyoukache and ForU Trucking before completing a significant brand upgrade on March 1, 2021. It adopted the FOR-U Smart Freight name, which presented the company as an intelligent and technology-driven freight business. The rebranding was the central documented identity change in the company’s history and aligned its public image with digital freight management and smart logistics. FOR-U reported revenue of approximately ¥3.6 billion in 2020 and approximately ¥1.183 billion in the first quarter of 2021. On May 13, 2021, it filed an application with the U.S. Securities and Exchange Commission for a proposed Nasdaq listing. Goldman Sachs, UBS, and China International Capital Corporation were named as joint bookrunners. The supplied reference material does not establish that the planned offering ultimately took place, so no public ticker or completed listing should be inferred. In March 2021, the company also signed the United Nations Women’s Empowerment Principles, linking its corporate profile to an international initiative on gender equality. The available sources do not provide further detail about implementation or results. Publicly documented information is limited regarding the company’s later ownership, management, product architecture, financial performance, and geographic operations. On the evidence available, FOR-U Smart Freight remains identified with the Chinese long-haul road-freight platform founded in 2015 and later rebranded from ForU Trucking.
- 2021
FOR-U Smart Freight brand introduced
[1]On March 1, the company completed a brand upgrade and adopted the FOR-U Smart Freight name.
- 2021
Proposed Nasdaq listing application
[1]The company filed an SEC application for a proposed Nasdaq listing, appointing Goldman Sachs, UBS, and CICC as joint bookrunners.
- 2020
Reported annual revenue
[1]FOR-U reported revenue of approximately ¥3.6 billion for the year.
- 2018
Series D financing
[1]The company completed a Series D financing round reported at US$170 million, led by BOCGI and Matrix Partners China.
- 2015
Company founded in Nanjing
[1]Dandan Shan founded the business in March 2015 as a digital platform serving China’s long-haul trucking and road-freight market.
Products and positioning
A technology-enabled road-freight platform focused on improving the organization and delivery of long-haul trucking logistics in China.
Freight technology platform · 2015
Digital long-haul freight platform
FOR-U Smart Freight’s core offering is a web and mobile platform for long-haul road transportation. It serves enterprises and third-party logistics providers by helping them access and organize trucking logistics services. The supplied sources do not specify the full feature set, carrier network, or operating model.
Business logistics service · 2015
Enterprise freight logistics services
The company provides long-haul trucking logistics services to enterprise customers. The service is positioned as a technology-supported way to coordinate commercial freight transportation, although detailed service-level offerings and customer-sector specialization are not documented in the available material.
Logistics technology service · 2015
Third-party logistics support
FOR-U’s platform also serves third-party logistics firms, giving logistics intermediaries a digital channel for arranging long-distance trucking capacity. The available reference does not provide a detailed description of integration tools, contract structures, or fulfillment processes.
Marketing campaigns
- 2021United Nations Women’s Empowerment Principles commitment
China
In March 2021, around International Women’s Day, FOR-U Smart Freight signed the United Nations Women’s Empowerment Principles, publicly associating the company with a framework for advancing gender equality in business.
Brand decisions
2021
Adoption of the FOR-U Smart Freight brandStrategyBackground
The business had previously operated under names including Fuyoukache and ForU Trucking while developing a digital long-haul trucking platform.
Action taken
On March 1, 2021, the company completed a brand upgrade and changed its public-facing identity to FOR-U Smart Freight.
Aftermath
The new name emphasized smart, technology-enabled freight services. The available sources do not describe subsequent brand performance or later identity changes.
2021
Pursuit of a proposed Nasdaq listingOtherBackground
Following reported growth and a 2020 revenue figure of approximately ¥3.6 billion, the company sought access to public capital markets.
Action taken
On May 13, 2021, FOR-U filed an application with the SEC for a proposed Nasdaq listing and appointed Goldman Sachs, UBS, and CICC as joint bookrunners.
Aftermath
The supplied reference material does not confirm completion of the offering, and no ticker or completed listing is documented.
Revenue. ¥3.6 billion (Fiscal year 2020)
Recent events
Reported
Fuyou Trucking receives the 2021–2022 Industry Promotion Award[2]
At the logistics industry annual awards, Fuyou Trucking received the 2021–2022 Industry Promotion Award from the organizers.
Reported
ForU Worldwide files for a US IPO[3]
ForU Worldwide filed with the U.S. Securities and Exchange Commission for an initial public offering that could raise up to $100 million, and plans to list on Nasdaq under the symbol FOYO.
Sources3 sources
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