Ford

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An American automotive brand producing cars, pickup trucks, SUVs, commercial vehicles, and electric vehicles.

Last updated November 4, 2026

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Overview

Ford is the core automotive brand of Ford Motor Company. Established with Henry Ford's involvement in 1903, the brand became historically important through the development of standardized, high-volume automobile manufacturing. Ford has long operated across major vehicle categories, including passenger cars, pickup trucks, SUVs, and commercial vehicles. In North America, it is particularly known for the F-Series pickup line, the Mustang sports-car nameplate, and a broad range of SUVs. As the automotive industry has shifted toward electrification and connected technologies, Ford has expanded into electric vehicles including the Mustang Mach-E. The brand's principal market is North America, with sales and manufacturing activities in Europe and other international markets.

History

The Ford brand belongs to Ford Motor Company, which was established in 1903. In its early development, Ford helped make automobiles more accessible through standardized designs, high-volume production, and assembly-line manufacturing. During the twentieth century, the company expanded across passenger cars, trucks, pickups, and commercial vehicles, building a broad manufacturing and distribution network in the United States and other markets. The Mustang and F-Series later became among the brand's most recognizable nameplates. In the twenty-first century, Ford has adjusted its product portfolio in response to stronger global competition, emissions regulations, and rising demand for SUVs and electric vehicles. It has introduced hybrid and battery-electric models while retaining a strong focus on North America and a broad automotive product range.

1903
Ford Motor Company Founded
Ford Motor Company was founded, marking the beginning of the Ford brand.

Products and positioning

A comprehensive automotive brand serving the mass market and commercial sectors, emphasizing practicality, durability, driving performance, and capabilities in pickup trucks and SUVs.

Pickup Truck
F-Series
One of Ford's best-known pickup lines, covering vehicles for personal and commercial use and emphasizing towing, payload capacity, and versatility.
Sports Car
Mustang
Ford's iconic sports-car line, recognized for its performance-oriented image and broad market reach across multiple powertrain and body variants.
SUV
Explorer
A major Ford SUV aimed at family and multipurpose travel, emphasizing interior space, comfort, and everyday and long-distance usability.
SUV
Bronco
Ford's off-road-oriented SUV line, highlighting outdoor use, capability, and customization within the brand's SUV portfolio.
Commercial Vehicle
Transit
Ford's commercial van line for cargo, passenger transport, and professional applications, offered in different sizes and configurations across markets.
All-Electric SUV
Mustang Mach-E
A battery-electric SUV introduced under the Mustang name, representing Ford's move into electrification while combining a sporty design direction with electric propulsion.

Controversies

2026
Ford recalls F-150 and F-250 Super Duty vehicles over rear-view camera issue
Ford recalled 7,362 F-150 and F-250 Super Duty vehicles in Canada because a software problem could block part of the rear-view camera image. Ford said it would notify owners and send an over-the-air software update, with a dealership appointment available as an alternative.
Source
2025
Ford recalls over 45,000 Mustang Mach-E vehicles over faulty headlight module
Ford is recalling approximately 45,047 certain 2025-2026 Mustang Mach-E vehicles because the Light Driver Control Module B may fail, preventing turn signals, daytime running lights, low beam and high beam headlights from lighting, according to a Dec. 18 NHTSA recall letter. Ford plans an over-the-air software update or free dealer software update, with owner notification letters expected Jan. 30 and a remedy expected in April 2026.
Source
2022
Samsung SDI announces recall involving Ford and Stellantis vehicles
Samsung SDI announced a safety recall involving 1,139 Ford vehicles and 24 Stellantis vehicles after identifying high-voltage battery cell module welding issues that may cause loss of propulsion. The reported remedy is replacement of the faulty busbar and high-voltage battery; the source says the replacement timing had not yet been determined.
Source
2022
Ford recalls about 200,000 vehicles over braking defects
The National Highway Traffic Safety Administration ordered Ford Motor Company to recall about 200,000 vehicles in the United States over braking problems affecting certain Lincoln MKZ, Ford Fusion and Ford Mustang models. Ford said owners would need to take affected cars to a dealer for no-cost repairs. According to the announcement, the defects could leave brake lights on and, on some vehicles, allow the car to shift out of park without the driver's foot on the brake.
Source
2022
Ford recalls 330,784 Mustang vehicles over backup-camera wiring concerns
The National Highway Traffic Safety Administration announced a recall affecting 330,784 Ford Mustangs produced between 2015 and 2017. The vehicles may have loose or damaged backup-camera wiring that can cause a blank or distorted rearview image and could lead to a crash. Ford said it would replace the decklid harness or rearview camera free of charge and reimburse some owners for prior related repairs.
Source
2022
Ford recalls about 200,000 cars over brake-light defect
Ford announced a recall of about 200,000 vehicles in the United States because a brake pedal part can disintegrate, causing brake lights to remain on and creating a crash risk. Dealers will replace the affected brake and clutch pedal bumpers; owners were to be notified by mail starting March 3.
Source
2022
Ford announces recall of nearly 200,000 vehicles
Ford and the National Highway Traffic Safety Administration announced a recall covering certain 2014–2015 Fusion, Lincoln MKZ and 2015 Mustang vehicles because their brake lights may not turn off; affected vehicles may also be shifted out of Park without the brake applied, increasing rollaway and crash risk. Owners will be directed to dealers for free replacement of brake pedal bumpers and clutch pedal bumpers.
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2021
Ford and Mazda required to recall vehicles over Takata air bags
The U.S. auto safety regulator required Ford to recall around 3 million vehicles and asked Mazda to recall about 5,800 vehicles to remove potentially defective Takata air bag inflators. The companies were given 30 days to provide a schedule for notifying owners and beginning the recalls. The action concerned Takata air bag inflators that could be potentially defective, and the recalls were to be carried out to remove those inflators from the affected vehicles.
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2021
Ford recalls certain Transit vehicles in Canada over mirror corrosion
Ford recalled certain 2015–2020 model year Transit vehicles in Canadian corrosion provinces because the outside rearview mirror pivot could corrode and loosen or break, potentially limiting the driver's field of view and increasing crash risk. Ford said it was not aware of related accidents or injuries; dealers will replace affected mirror assemblies.
Source
2021
Ford recalls select 2021 Super Duty vehicles over wheel-hub extenders
Ford Canada issued a safety recall for select 2021 F-Series Super Duty vehicles equipped with dual rear wheels. According to the recall notice, the front-wheel hub extenders may not have been tightened properly, creating a risk that the tire and wheel assembly could detach. The action affects vehicles in the U.S. and federal territories, Canada, and Mexico. Owner notifications were to begin that week.
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Recent events

2026.11.02
Reported2026.11.02
Ford announces pledge not to sell customer driving data to data brokers[80]福特承诺不向数据经纪商出售客户驾驶数据theverge.com
Ford announced a privacy pledge that it would never sell customer driving data to third-party data brokers. Ford said it would also strive to protect customer data using aggregation and anonymization, explain how it uses personal information, and let customers adjust how much data they share.
2026.10.27
Reported2026.10.27
Ford announces two new EV chargers[81]福特宣布推出两款新型电动汽车充电器techcrunch.com
Ford announced two new EV chargers that will allow its forthcoming Fathom pickup truck to deliver power to a home or the grid. Ford said the chargers would cost about half as much as its existing equivalent products.
2026.10.19
Reported2026.10.19
Stingray-powered Ford and Lincoln streaming radio apps launch[82]Stingray 驱动的 Ford 和 Lincoln 流媒体广播应用推出intelligencer.ca
Stingray announced the launch of Ford Streaming Radio and Lincoln Streaming Radio apps, which are rolling out in select Ford and Lincoln vehicles in the US and Canada.
Unconfirmed
Reported2026.10.12
Ford Motor Company and Think Less launch 'La Caravana'[83]福特汽车公司与Think Less推出“La Caravana”news.google.com
Ford Motor Company and Think Less have launched 'La Caravana', as reported by Little Black Book.
2026.10.12
Reported2026.10.12
China's SAMR unconditionally approves Geely Holding's acquisition of 34% stake in Ford Espana[84]市场监管总局无条件批准吉利控股收购Ford Espana 34%股权tech.ifeng.com
On October 12, 2026, China's State Administration for Market Regulation published its list of concentration cases unconditionally approved between September 21 and 27, 2026, which includes Zhejiang Geely Holding Group's acquisition of equity in Ford Espana, S.L. Under the transaction announced on July 23, 2026, Geely pays EUR 221 million for a 34% stake; Ford, previously the 100% owner, will hold 66% after completion and the two will jointly control the Spanish passenger-car company.
2026.10.02
Reported2026.10.02
Ford reports Q3 2026 U.S. sales decline of 6.6% and retains No. 3 sales position[85]福特发布2026年第三季度美国销量,同比下滑6.6%,守住全美第三销量位置cnbc.com
Ford on Friday, October 2, 2026 reported third-quarter U.S. sales of 507,395 light-duty vehicles, a 6.6% year-over-year decline, retaining the No. 3 U.S. sales position by a narrow margin over Hyundai Motor, which had been forecast to overtake Ford. Ford retains a roughly 89,700-unit sales lead over Hyundai for the year through the third quarter. The Ford brand was down roughly 6% in the quarter, Lincoln was down 18%, and Ford's EV sales fell about 80% in the quarter.
Weekdays and relative dates follow the original report; their exact calendar dates have not been verified.
Unconfirmed
Reported2026.09.30
Time names Ford the most iconic American company[86]《时代》将福特评为最具标志性的美国公司news.google.com
Time named carmaker Ford the most iconic American company, and Bill Ford publicly touted the recognition.
Unconfirmed
Reported2026.09.25
Ford F-150 truck production down for nearly a week at Michigan plant[87]福特F-150皮卡在密歇根工厂停产近一周news.google.com
Ford F-150 truck production at the company's Michigan plant has been down for nearly a week, according to a memo reported by Reuters.
Unconfirmed
Reported2026.09.24
Ford joins General Dynamics and Ricardo in joint venture bidding for UK Army Light Mobility Vehicle contract[88]福特与通用动力、里卡多组成联合体竞标英国陆军轻型机动车辆合同bbc.co.uk
Ford is part of a joint venture with defence specialists General Dynamics and Ricardo bidding for a UK Ministry of Defence contract to supply 9,000 vehicles over the next five to seven years to replace the British Army's ageing Land Rover-based fleet under the Light Mobility Vehicle (LMV) programme. Ford is showcasing a camouflaged military pick-up based on its Ranger series, with three-litre diesel engines built at its Dagenham plant, as it hopes a pivot towards military vehicles can offset the challenged commercial car market. Jaguar Land Rover is also bidding for the same contract.
2026.08.15
Reported2026.08.15
Ford unveils Mustang Dark Horse SC convertible[89]福特发布 Mustang Dark Horse SC 敞篷版auto.ifeng.com
Ford officially unveiled the Mustang Dark Horse SC convertible, its most powerful convertible Mustang to date with a 795-horsepower 5.2L supercharged V8. Orders open in autumn 2026 with deliveries starting spring 2027; pricing has not been announced.

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