Forest Publishing Co., Ltd.
Corporate brand
UnclaimedA Japanese publisher of business, self-help, and humanities books, founded in Tokyo in 1996.
Last updated September 28, 2026
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Overview
Forest Publishing Co., Ltd. (フォレスト出版株式会社) is a Japanese publishing house headquartered in Shinjuku, Tokyo. Established in April 1996 in Yotsuya, Tokyo, the company publishes books primarily in the categories of self-help, business and management, language learning, and health and beauty. Its English-language company profile describes it as a publisher of books on business, self-help, and humanities topics, with a readership tailored to managers of small and medium-sized enterprises, aspiring entrepreneurs, and readers seeking psychological and spiritual support. Beyond print publishing, Forest Publishing organizes seminars that connect authors directly with readers, and it has developed DVDs and downloadable home-study materials. The company operates a reader community, the Forest Readers Club, and has expanded into digital content, including the electronic book service YOMiPO launched in 2014. Its corporate philosophy is expressed in the four values of Freedom, Creation, Love, and Gratitude, and its stated mission is to deliver practical information that generates courage and wisdom, and to contribute to society through ideas not constrained by convention. Forest Publishing is known for a number of best-selling titles, including Masanori Kanda's "Your Company Will Profit in 90 Days!" (1999), which became a long-selling standard for small and medium-sized business management, and Hiroyuki Ishii's "How to Release Your Mind's Brake" (2006). In 2009 it launched the "2545 Shinsho" paperback imprint aimed at readers aged 25 to 45, distinguished by a uniform pink cover design. The company has also hosted large-scale seminars, including a 2008 event at Tokyo International Forum that drew 5,000 attendees and a 2016 seminar featuring global investor Jim Rogers. The company is privately held. In 2009 it received an administrative penalty from Japan's Financial Services Agency following a recommendation by the Securities and Exchange Surveillance Commission related to violations of the Financial Instruments and Exchange Act concerning misleading advertising for its investment advisory business. Forest Publishing remains active as a publisher and content provider based in Shinjuku, Tokyo.
History
Forest Publishing Co., Ltd. was established in April 1996 in Yotsuya, Shinjuku, Tokyo. Its first published book was "Economy" Ahead by Naoya Fujiwara, an economy-related title. In April 1998 the office moved to Shinokubo-cho, Shinjuku. That same year, The Future is Determined Now by Taichi Sakaiya became a best-seller. In 1999 the company published Masanori Kanda's Your Company Will Profit in 90 Days!, which became a best-selling and long-selling title that set a new standard for small and medium-sized business management books. In 2000, centered on Kanda's works, Forest Publishing established a line of "interesting and useful business books for small and medium-sized enterprises," and Kanda's book on reading faster also became a best-seller. The company also launched the Forest Readers Club, a reader community, around this period (the Japanese Wikipedia dates the club's founding to 2001). In April 2004 the office moved to Ageba-cho, Shinjuku, where the company opened an in-house seminar room. In 2006, Hiroyuki Ishii's How to Release Your Mind's Brake became a major hit. In 2008, a seminar by Ishii held at Tokyo International Forum achieved a record attendance of 5,000 people. In October 2009, the company launched the "2545 Shinsho" paperback imprint aimed at readers aged 25 to 45, featuring a uniform pink cover design. In 2010, the 2545 Shinsho title The Art of Not Getting Angry by Yoshitomo Shimazu became a best-seller. In 2014, Forest Publishing began offering the electronic book service YOMiPO. That same year, it held the "Golden Life Program" seminar over three days at Tokyo Big Sight, featuring renowned mentors invited from overseas. In 2015, Toyokazu Tsuruta's book on eliminating "bothersome" feelings became a best-seller. In 2016, the company invited global investor Jim Rogers to hold a large-scale seminar, which was a major success. In 2017, the company reorganized, establishing a Publishing Bureau for its publishing business and a Digital Media Bureau for content such as study materials and seminars. In October 2009, the company received an administrative penalty from the Financial Services Agency following a recommendation by the Securities and Exchange Surveillance Commission. The violation concerned the Financial Instruments and Exchange Act, specifically misleading advertising for its investment advisory business: the company created a fictitious investor model and advertised a "70% stop-high rate" for recommended stocks, which was far above its actual track record. The company's president reportedly recognized the falsity of the claims, which were made intentionally to acquire customers.
- 2017
Reorganized into a Publishing Bureau and a Digital Media Bureau.
- 2016
Invited global investor Jim Rogers for a large-scale seminar.
- 2015
The book on eliminating "bothersome" feelings by Toyokazu Tsuruta became a best-seller.
- 2014
Began offering the YOMiPO e-book service; held the three-day "Golden Life Program" seminar at Tokyo Big Sight.
- 2010
2545 Shinsho title The Art of Not Getting Angry by Yoshitomo Shimazu became a best-seller.
- 2009
Launched the "2545 Shinsho" paperback imprint with a uniform pink cover design; received an administrative penalty from the Financial Services Agency in October.
- 2008
Hiroyuki Ishii seminar at Tokyo International Forum drew a record 5,000 attendees.
- 2006
How to Release Your Mind's Brake by Hiroyuki Ishii became a major hit.
- 2004
Office moved to Ageba-cho, Shinjuku; in-house seminar room opened.
- 2001
Forest Readers Club reader community launched (per Japanese Wikipedia).
Products and positioning
A Japanese publisher focused on practical business, self-help, and humanities content, combining books with seminars, digital media, and reader communities.
Your Company Will Profit in 90 Days! (神田昌典)
How to Release Your Mind's Brake (石井裕之)
The Art of Not Getting Angry (嶋津良智)
2545 Shinsho imprint
YOMiPO e-book service
Forest Readers Club
Sources5 sources
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