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Forever New

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Retailer / private label

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Forever New is an Australian-founded women's fashion brand known for feminine, timeless collections, trading in over 25 countries and as Ever New in Canada, the US and the Philippines.

Last updated October 30, 2026

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Overview

Forever New is a women's fashion brand founded in Melbourne, Australia, and described as loved across the globe. It is known for effortlessly wearable and timeless collections that celebrate modern femininity. The brand trades as Forever New in over 25 countries and as Ever New in Canada, the US and the Philippines, with almost 400 retail and concession stores globally. Collections are designed in Australia with a blend of seasonal trends, feminine silhouettes and of-the-moment detailing. Its online store features women's dresses, eventwear and tops, and offers services such as Click and Collect, Find In-store, Reserve In-store and True Fit size recommendations.

History

Forever New was founded in Melbourne, Australia, and describes itself as loved across the globe. The brand is known for effortlessly wearable and timeless collections that celebrate modern femininity. It trades as Forever New in over 25 countries and as Ever New in Canada, the US and the Philippines, with almost 400 retail and concession stores globally. Behind the scenes it describes itself as a collective of close friends: fashion enthusiasts, designers and in-store experts. Each collection is designed in Australia with a blend of seasonal trends, feminine silhouettes and of-the-moment detailing.

Products and positioning

Effortlessly wearable and timeless collections that celebrate modern femininity, designed in Australia.

  • Women's dresses

    Dresses including midi, mini and maxi styles such as the Tabitha Halter Neck Midi, Liberty Flutter Sleeve Lace Midi and Lorenze Ruffle Maxi Dress.

  • Tops and shirts

    Tops and shirts such as the Bowie Cropped Shirt, Alice Cotton Button Top and Gracie Bubble Sleeve Shirt.

  • Pants

    Pants such as the Alex Knee Length Capri Pants.

Recent events

  • Reported

    Forever New opens third Hyderabad store[5]

    Forever New announced the opening of its third store in Hyderabad, at Sarath City Capital Mall, and its fifteenth store in the South Market.

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