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Formalpress – Publicações e Marketing, Lda.

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Portuguese publishing, research and marketing company founded in 2003, operating under the MediaXXI brand in media, communication and cultural-industries publishing.

Last updated September 28, 2026

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Overview

Formalpress – Publicações e Marketing, Lda. is a Portuguese company founded on 6 June 2003 and specialising in the information society, media management, marketing and the cultural industries. From its base in Portugal, it has built a portfolio that combines book and magazine publishing with research, training, marketing and communication consultancy, customer publishing and event organisation. The company created the MediaXXI – Consulting, Research and Publishing brand to express its market positioning, and today MediaXXI is the public-facing identity through which most of its books, reports and professional services are known. The company's registered seat is at Rua João das Regras, 150, 5º Esquerdo Traseiras, 4000-390 Porto, and it also operates a branch at Av. 25 de Abril, nº 8 B, Cave Drt., Ramada, 2620-185 Odivelas, Lisbon. This dual presence reflects a business that serves both the northern and greater Lisbon markets. Its publishing catalogue is unusually focused for a small independent house: titles on media economics, concentration and competition in media markets, journalism history, social-media visibility, market intelligence, social neurocommunication, disruptive innovation and cultural-industry political economy sit alongside translated fiction and young-adult series such as the Percy Jackson books and titles by Holly Jackson, Kami Garcia and Margaret Stohl. MediaXXI's list therefore straddles two worlds. On one side are academic and professional works aimed at researchers, media managers, journalists and students of communication sciences; on the other are commercial fiction and young-adult titles sold through the same online shop, with prices shown in euros including VAT. The company also publishes in English and Spanish as well as Portuguese, and its news section has reported activities such as the presentation of 'Nova Competitividade' in Madrid, indicating a degree of international engagement in the Iberian and wider media-research community. As a private limited company, Formalpress is not listed on any stock exchange and does not disclose financial results publicly. Its scale is that of a specialised independent publisher and consultancy rather than a large media group, but its combination of publishing, research and consultancy gives it a distinctive niche in the Portuguese media and cultural-sector landscape. The MediaXXI brand remains the main vehicle for its books, reports and professional services.

History

Formalpress – Publicações e Marketing, Lda. was founded on 6 June 2003 in Portugal. From the outset it specialised in the information society, media management, marketing and the cultural industries, areas that were then attracting growing academic and professional attention in Portugal and across Europe. The founders' aim was to combine publishing with research and consultancy, rather than operate as a purely trade publisher. As the business developed, the company accumulated know-how in consultancy, research, training and publishing. To communicate this integrated positioning, it created the MediaXXI – Consulting, Research and Publishing brand. MediaXXI became the public face of the company's activities and the imprint under which many of its books and reports appear. The company describes six main fields of activity: publishing; research; training; marketing and communication consultancy; customer publishing; and event organisation. Over the years, MediaXXI has built a catalogue that reflects its specialist interests. Titles such as 'Economia e Concentração dos Media', 'Concentration, Diversity of Voices and Competition in the Media Market', 'Economia Política das Indústrias Culturais', 'Manual de Estudo das Ciências da Comunicação', 'Jornalismo em Portugal no Alvorecer da Modernidade', 'Visibilidade e Consumo da Informação nas Redes Sociais', 'Inteligência de Mercado', 'Social Neurocommunication' and 'Redefining Disruptive Innovation and Added Value Networks in Media Business and Policy Vol.3' show a sustained focus on media economics, journalism, communication studies and innovation. At the same time, the catalogue includes translated fiction and young-adult series, including the Percy Jackson books by Rick Riordan and titles by Holly Jackson, Kami Garcia and Margaret Stohl, which broadened its commercial reach. The company operates from a registered seat in Porto and a branch in Ramada, Odivelas, in the Lisbon district. This structure supports its national activity while keeping it close to the Lisbon media and academic scene. It has also engaged internationally: its news section has reported the presentation of 'Nova Competitividade' in Madrid, at the Official Residence of Portugal, indicating participation in Iberian debates on competitiveness and media. Publishing in Portuguese, English and Spanish further supports this cross-border profile. As a private limited company, Formalpress has not sought a stock-exchange listing and does not publish financial statements. Its history is therefore one of steady niche building rather than rapid expansion: a small, specialised house that has used publishing, research and consultancy synergies to serve the media, communication and cultural sectors in Portugal and beyond. The MediaXXI brand remains central to that identity.

  • Formalpress – Publicações e Marketing, Lda. founded in Portugal.

  • Creation of the MediaXXI – Consulting, Research and Publishing brand to express the company's market positioning.

  • MediaXXI reports the presentation of 'Nova Competitividade' in Madrid at the Official Residence of Portugal.

Products and positioning

Specialised independent publisher and consultancy at the intersection of media, communication, marketing and cultural industries, operating nationally and internationally under the MediaXXI brand.

  • Economia e Concentração dos Media

  • Concentration, Diversity of Voices and Competition in the Media Market

  • Economia Política das Indústrias Culturais

  • Manual de Estudo das Ciências da Comunicação

  • Jornalismo em Portugal no Alvorecer da Modernidade

  • Visibilidade e Consumo da Informação nas Redes Sociais

  • Inteligência de Mercado

  • Social Neurocommunication

  • Redefining Disruptive Innovation and Added Value Networks in Media Business and Policy Vol.3

  • Inovação, Gestão, Marketing e Tendências no mercado do livro

  • Newsroom Decision-Making: Under New Management

  • A Empresa na Cultura – O Teatro Amador e a Criação de Novos Públicos da Cultura

  • Contar o Mundo no Século XVII

  • Ponto de Luz, Para Além do Brasil Profundo

  • A Grande Guerra – Uma Crónica Visual – Parte I

  • Islamic State – The New Global Jihadist Phenomenon

  • A Mansão dos Segredos by Mary Ellen Taylor

  • Criaturas Maravilhosas (volume I) by Kami Garcia and Margaret Stohl

  • O Homicídio Perfeito – Livro 1: Um Guia para Boas Raparigas by Holly Jackson

  • Percy Jackson e o Último Olimpiano by Rick Riordan

  • Percy Jackson e A Batalha do Labirinto by Rick Riordan

  • Percy Jackson e o Mar dos Monstros by Rick Riordan

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