Formula 1

Product brand

Formula 1 is the world's premier open-wheel motorsport championship and a global sports-entertainment brand operated by Liberty Media.

Last updated October 14, 2026

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Overview

Formula 1 (F1) is the highest class of international single-seater auto racing, sanctioned by the Fédération Internationale de l'Automobile (FIA) and owned by Liberty Media Corporation. The championship began in 1950 and has grown into one of the most-watched annual sporting properties on earth, with races staged across Europe, the Americas, Asia, the Middle East and Australia. The brand encompasses the racing series itself, the teams and drivers who compete in it, the Grand Prix events, and an expanding media and licensing business. Commercially, Formula 1 is a sports-entertainment platform. Revenue comes from race promotion fees, broadcasting rights, sponsorship, hospitality, and digital and licensing activities. The series is governed by the FIA, which sets the technical and sporting regulations, while the commercial rights are managed by the Formula 1 group. Teams such as Ferrari, Mercedes, Red Bull Racing, McLaren and others compete under the F1 banner, and the championship's calendar has expanded to include new venues in the United States, the Middle East and Asia. Since Liberty Media acquired the commercial rights in 2017, F1 has pursued a strategy of broadening its audience, particularly in the United States, through enhanced digital content, the Netflix documentary series 'Drive to Survive', and new race destinations such as Miami and Las Vegas. The brand positions itself at the intersection of elite sport, technology, luxury and global entertainment, with a fan base that spans traditional motorsport enthusiasts and a newer, younger and more diverse audience. Formula 1's headquarters and commercial operations are based in London, with the FIA based in Paris and Geneva. The championship is a subsidiary of Liberty Media, which is publicly listed on Nasdaq. F1 remains active and continues to expand its calendar, media reach and commercial partnerships.

History

Formula 1 traces its origins to the European Grand Prix motor racing regulations of the early 20th century. The modern Formula One World Championship was established in 1950, with the first World Championship race held at Silverstone in the United Kingdom. The championship was initially dominated by teams such as Alfa Romeo, Ferrari and Maserati, and it quickly became the pinnacle of single-seater racing. Through the 1960s and 1970s, F1 grew into a global commercial phenomenon, with sponsorship, television coverage and manufacturer involvement expanding rapidly. Teams like Lotus, McLaren, Williams and Ferrari became household names, and drivers such as Juan Manuel Fangio, Jim Clark, Jackie Stewart, Niki Lauda and Ayrton Senna became global sporting icons. The 1980s and 1990s saw the arrival of turbo engines, advanced aerodynamics and major manufacturer teams including Honda, Renault and Mercedes. In 2000, the commercial rights to F1 were consolidated under the Formula One Group, controlled by Bernie Ecclestone and later by CVC Capital Partners. The 2000s brought further global expansion, with new races in Asia and the Middle East, and the introduction of hybrid power units in 2014. In 2017, Liberty Media Corporation acquired the commercial rights to Formula 1, marking a new era focused on digital engagement, fan experience and American market growth. Under Liberty Media, F1 launched the Netflix series 'Formula 1: Drive to Survive' in 2019, which significantly boosted the sport's popularity, particularly in the United States. New races were added in Miami (2022) and Las Vegas (2023), and the calendar expanded to a record number of events. The sport also introduced cost caps, revised technical regulations in 2022, and continued to attract major global sponsors and manufacturers. Today, Formula 1 is a subsidiary of Liberty Media, with its commercial operations headquartered in London. The championship remains the world's most prestigious motorsport series, with a global fan base and a growing presence in digital media, gaming and live entertainment.

2023
Las Vegas Grand Prix added to the calendar.
2022
Miami Grand Prix added; major technical regulations overhaul.
2019
'Drive to Survive' Netflix series premieres.
2017
Liberty Media acquires commercial rights to Formula 1.
2014
Hybrid power units introduced.
2000
Commercial rights consolidated under the Formula One Group.
1950
First Formula One World Championship race held at Silverstone, UK.

Products and positioning

Premium global sports-entertainment brand combining elite motorsport, technology, luxury and mass-market media.

Formula 1 World Championship
F1 TV
F1 video games
F1 merchandise

Marketing campaigns

Drive to Survive

Recent events

2026.10.29
Reported2026.10.29
Fundación Reintegra named Mexico winner of the F1 Allwyn Global Community Award[3]Fundación Reintegra获评F1 Allwyn全球社区奖墨西哥区得主finanznachrichten.de
Fundación Reintegra was named the Mexican winner of the F1 Allwyn Global Community Award and received a €100,000 donation from Allwyn to support its youth social reintegration work.
Unconfirmed
Reported2026.08.17
Qatar Airways Holidays launches Formula 1 Qatar Grand Prix 2026 stopover packages[4]卡塔尔航空假期推出2026年F1卡塔尔大奖赛中途停留套餐qatar-tribune.com
Qatar Airways Holidays launched exclusive Formula 1 Qatar Airways Qatar Grand Prix 2026 stopover packages, integrating three-day race tickets with flights and hotel accommodation for passengers transiting through Hamad International Airport. The packages are expected to be available for booking later this month.
2021.11.10
Reported2021.11.10
Formula 1 unveils new Hybrid graphic[5]一级方程式推出全新混合动力图案formula1.com
Formula 1 unveiled a new Hybrid graphic to support its efforts to produce a 100% sustainably-fuelled hybrid engine in 2025.
2021.07.30
Reported2021.07.30
BWT becomes Formula 1’s Official Water Technology Partner[6]BWT成为一级方程式赛车官方水技术合作伙伴formula1.com
Formula 1 announced that BWT expanded its strategic partnership with the sport to become its Official Water Technology Partner. The multi-year partnership began on July 30, 2021, and includes providing water-treatment technologies, reusable bottles and water stations to the F1 community.
2021.07.15
Reported2021.07.15
Formula 1 presents full-scale 2022 car[7]Formula 1展示2022款全尺寸赛车autoweek.com
Formula 1 presented a full-scale car for the 2022 championship at Silverstone. The car represented Formula 1’s vision for the new technical regulations.
2021.03.22
Reported2021.03.22
Formula 1 announces WeRaceAsOne partnership with Global Citizen[8]Formula 1宣布WeRaceAsOne与Global Citizen建立合作formula1.com
Formula 1 announced plans to partner with Global Citizen, which would become a charity partner of the WeRaceAsOne platform. The organizations said they intended to develop campaigns supporting the platform's sustainability, diversity and inclusion, and community goals.
2020.08.07
Sky and Formula 1 announce a docuseries partnership[9]Sky与Formula 1宣布纪录片系列合作advanced-television.com
Sky Sports and Formula 1 announced a seven-part docuseries, Race to Perfection, marking the sport’s 70th anniversary. The series was scheduled to air on September 12 on Sky Sports F1 and Sky Documentaries.
2020.07.31
Reported2020.07.31
Formula 1 and YouTube announce Eifel Grand Prix livestream partnership[10]一级方程式与YouTube宣布艾费尔大奖赛直播合作formula1.com
Formula 1 and YouTube announced a partnership to livestream the 2020 Eifel Grand Prix on Formula 1's YouTube channel, free to viewers in seven selected European markets from October 9 to 11, 2020. The deal also provides YouTube with race previews, highlights and analysis.
2020.06.22
Reported2020.06.22
Formula 1 launches #WeRaceAsOne initiative[11]一级方程式推出#WeRaceAsOne倡议formula1.com
Formula 1 launched the #WeRaceAsOne initiative as a platform addressing COVID-19 and inequality, including opposition to racism and efforts to increase diversity and opportunity in the sport. The source describes planned rainbow displays at the Austrian race and later diversity pledges and a Formula 1 Task Force.
2020.03.10
Reported2020.03.10
Formula 1 and Aramco announce global partnership[12]Formula 1与Aramco宣布全球合作formula1.com
Formula 1 announced a new long-term global sponsorship partnership with Aramco, including trackside branding, title rights at three 2020 Grands Prix, and collaboration on sustainable fuels, engine efficiency and mobility technology.

Sources16 sources

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