Formula E Holdings
Corporate brand
UnclaimedFormula E Holdings is the company established to develop, promote, and operate the FIA Formula E electric single-seater racing championship.
Last updated August 31, 2026
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Overview
Formula E Holdings Limited, commonly abbreviated as FEH, was established in 2012 to create and promote an international electric single-seater racing championship under an FIA tender. The company was founded by Alejandro Agag with financial backing from Spanish entrepreneur Enrique Bañuelos. Its role extended beyond that of a conventional sporting-event promoter: it acted as the holding and operating company responsible for assembling the championship's commercial, technical, logistical, and sporting framework. FEH was formed during a period when electric vehicles were becoming more visible in public policy, automotive research, and urban mobility discussions, but battery-powered motorsport had not yet established a major international platform. The company's central proposition was to create a high-profile racing series using fully electric cars and temporary city-centre circuits. This required FEH to coordinate with the FIA, host cities, teams, manufacturers, suppliers, broadcasters, sponsors, and logistics providers at the same time. The company won the FIA tender to organize an accredited electric racing series on 1 August 2012. It then moved quickly to secure the technical foundation for the championship. In November 2012, FEH and Spark Racing Technology agreed to develop and supply the initial racing equipment. FEH ordered 42 examples of the car that became known as the Spark-Renault SRT_01E and subsequently allocated 40 cars to teams entering the new series. This centralized equipment model helped the championship launch with a relatively standardized technical package. During 2013 and 2014, FEH built the commercial and operational structure needed for the first season. TAG Heuer became the championship's official timekeeper, while Michelin and Renault were associated with the technical development of the initial car package. FEH also negotiated additional relationships with companies including DHL, BMW, and Julius Bär. The company arranged the championship calendar, managed the movement of cars and equipment between events, and worked on media distribution and event promotion. The first cars arrived at FEH's Donington Park operations base in May 2014. In July, the company distributed the initial cars to teams for testing, using the activity both as a technical shakedown and as a public introduction to the series. After a full race simulation, the complete fleet was transported to Beijing for the inaugural ePrix on 13 September 2014. The first race established Formula E as a new international electric-motorsport property; Lucas di Grassi was classified as the winner after a final-lap collision involving Nicolas Prost and Nick Heidfeld. FEH continued to oversee the early editions of the Formula E Championship, coordinating event calendars, shipping, media coverage, and sponsorship arrangements. A significant commercial development came before the 2018 Marrakech E-Prix, when ABB became the championship's title sponsor in an agreement reported as worth $15 million to the series. The partnership connected Formula E with a major electrification and industrial-technology company and gave the championship the title designation ABB FIA Formula E Championship. The available reference material identifies FEH as the owner, promoter, and acting holding company of the championship during its formative period. It does not provide enough information to establish the company's later legal status, current ownership, current management, or whether all of its original functions were subsequently transferred to another Formula E operating entity. Those points therefore remain unconfirmed in this dossier.
History
Formula E Holdings was founded in the summer of 2012 by Alejandro Agag, with funding from entrepreneur Enrique Bañuelos. Its creation followed the FIA's effort to establish an internationally recognized electric racing series. FEH won the relevant FIA tender on 1 August 2012 and became the organizing and commercial vehicle for the project. The company had to construct an entire championship infrastructure from the ground up. This included finding a standardized car supplier, recruiting teams, developing a race calendar, obtaining sponsors, arranging transport, and preparing media coverage. In November 2012, FEH signed an agreement with Spark Racing Technology for the initial racing package. It ordered 42 cars, later known as the Spark-Renault SRT_01E, and distributed 40 to teams preparing for the inaugural championship. The early commercial network developed during 2013. TAG Heuer became the series' official timekeeper, while Michelin and Renault participated as technical partners connected with the initial car. FEH also secured relationships with DHL, BMW, and Julius Bär as the first season approached. These partnerships helped address timing, logistics, automotive support, and financial-services promotion around the new series. Testing and final preparation took place during 2013 and 2014. The first cars were delivered to FEH's Donington Park operations headquarters in May 2014. In July, the company supplied cars to teams for testing, effectively providing the public with its first substantial view of the championship. A full race simulation was then completed before all 42 cars were shipped to Beijing. The inaugural ePrix was held in Beijing on 13 September 2014. The race was won by Lucas di Grassi after a last-lap incident involving Nicolas Prost and Nick Heidfeld. The event marked the operational launch of Formula E and demonstrated FEH's role in coordinating a championship in which the cars, teams, event infrastructure, and international logistics had all been assembled within a short period. FEH continued to act as promoter and holding company for the early Formula E seasons. Its responsibilities included negotiating the calendar, coordinating race logistics, arranging the international shipment of cars and equipment, and developing media and sponsorship relationships. Before the 2018 Marrakech E-Prix, Formula E and the FIA announced a title-sponsorship arrangement with ABB. The agreement brought the industrial-technology company into the championship's top commercial position and produced the ABB FIA Formula E Championship name. The supplied reference material describes FEH as based in registered offices in Hong Kong and London and as having overseen the first five editions of the championship. It does not establish the company's current corporate structure, subsequent leadership, or whether its functions were later assumed by another Formula E entity. These aspects require further verification.
- 2018
ABB becomes title sponsor
[1]ABB became title sponsor of the championship before the Marrakech E-Prix, creating the ABB FIA Formula E Championship identity.
- 2014
First cars arrive at Donington Park
[1]The initial examples of the SRT_01E were delivered to FEH's operational base in May.
- 2014
Formula E begins racing in Beijing
[1]The first ePrix took place on 13 September in Beijing, marking the championship's competitive debut.
- 2012
Formula E Holdings is founded
[1]Alejandro Agag established FEH with financial backing from Enrique Bañuelos to develop an FIA-sanctioned electric racing championship.
- 2012
FEH wins the FIA tender
[1]On 1 August, FEH won the tender to organize an accredited international electric racing series.
- 2012
Initial car agreement with Spark Racing Technology
[1]FEH agreed to acquire the standardized cars and equipment needed to launch the championship.
Products and positioning
A specialist international sports and events company positioned around electric motorsport, urban racing, sustainability-oriented technology, and the commercial development of the FIA Formula E Championship.
Electric motorsport championship · 2014
FIA Formula E Championship
FEH's principal offering was the international FIA Formula E Championship, a fully electric single-seater racing series designed around temporary urban circuits and a global event calendar. FEH acted as promoter and operating holding company, coordinating the championship's commercial agreements, event schedule, logistics, media arrangements, and relationships with teams and suppliers. The series was launched with a standardized car package supplied through Spark Racing Technology.
Electric single-seater racing car · 2014
Spark-Renault SRT_01E
The Spark-Renault SRT_01E was the standardized racing car used for the first Formula E season. FEH ordered 42 cars from Spark Racing Technology and distributed 40 to teams for preparation and testing. The centralized fleet was an important part of the championship's launch model because it gave the new series a common technical platform while teams and event organizers gained experience with electric racing operations.
Marketing campaigns
- 2014Formula E inaugural-season launch
International · China
FEH introduced the new electric racing championship through team testing, a full race simulation, international fleet logistics, and the first Beijing ePrix.
Outcome. The championship held its first race on 13 September 2014 and established Formula E as an international electric-motorsport property.
Brand decisions
2018
Accept ABB as championship title sponsorStrategyBackground
Formula E sought a major commercial partner aligned with electrification and industrial technology.
Action taken
FEH and the FIA entered a title-sponsorship arrangement with ABB before the 2018 Marrakech E-Prix.
Aftermath
The championship adopted the ABB FIA Formula E Championship name.
Reported title-sponsorship value. $15 million (2018 agreement)
2012
Adopt a centralized car-supply modelStrategyBackground
A new electric championship required a reliable and consistent technical platform before teams could begin testing and racing.
Action taken
FEH ordered 42 standardized cars from Spark Racing Technology and allocated most of them to participating teams.
Aftermath
The standardized fleet supported testing and enabled the championship to launch its first season in 2014.
2012
Create an FIA-accredited electric racing championshipStrategyBackground
FEH was formed to answer the FIA's tender for an international electric racing series.
Action taken
The company pursued and won the FIA tender, then developed the calendar, equipment, team structure, sponsorship base, and media framework for the championship.
Aftermath
The project became the Formula E Championship and reached its first race in Beijing in 2014.
Sources1 sources
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