Forticom

Forticom is an information-technology company based in Latvia. It became known through One, an online service that began in 1999 by allowing users to send free SMS messages to mobile phones, when mobile texting was relatively expensive. One subsequently expanded beyond messaging into mobile-oriented entertainment and communication services, including games, ringtones, icons, and an experimental Friends feature. That feature helped shift the service toward social networking and made One the company's principal consumer-facing project. Forticom also developed the video-sharing websites Videogaga.lt and Videogaga.lv, extending its activities beyond text messaging and social networking into user-generated online video. The company's best-known corporate development activity was in social networks serving communities organized around school and university relationships. In 2007, Forticom acquired a 25 percent stake in the Russian social-networking service Odnoklassniki. In June 2008, it acquired a 70 percent interest in the Polish social-networking site Nasza-klasa.pl for a reported $92 million. Both services were designed around reconnecting former classmates and therefore fitted Forticom's broader interest in community-based online platforms. Forticom later sold its holdings in Nasza-klasa.pl. The company also sold the One network, and its Latvian domain, One.lv, was closed in January 2013. Reference material describes Forticom as developing an Odnoklassniki.ru project, but the available material does not establish the company's current operating status, ownership structure beyond Forticom AS, or a current official website. Forticom is therefore best documented as a Latvian internet and social-networking company whose historical activities combined mobile services, online communities, video sharing, and minority or controlling investments in regional social-media platforms.

Forticom's documented history begins with One, a Latvian online service launched in 1999. Its initial proposition was practical and consumer-oriented: users could send free SMS messages to mobile phones at a time when text messaging was costly. The service later broadened its mobile offering with games, ringtones, and icons. An experimental Friends feature introduced a more explicitly social layer, enabling the service to evolve from a utility for sending messages into a social-networking platform. The company's internet portfolio expanded into online video through Videogaga.lt and Videogaga.lv. These services placed Forticom within the early regional development of user-generated video websites, alongside its continuing involvement in mobile and community services. The available reference material does not provide detailed information about their launch dates, scale, revenue, or eventual disposition. Forticom's most significant strategic shift was toward ownership interests in established social networks. In 2007, it bought 25 percent of Odnoklassniki, a Russian service built around reconnecting former classmates. This investment gave Forticom exposure to a larger Russian-language social-networking market. In June 2008, Forticom acquired 70 percent of Nasza-klasa.pl, a Polish platform with a similar former-classmates focus. The reported consideration for the transaction was $92 million. The acquisition represented a move from developing or operating online services to taking a controlling position in a major regional social network. Forticom subsequently sold all of its shares in Nasza-klasa.pl, although the available material does not specify the sale date, buyer, or consideration. The company also sold the One network. One.lv, its Latvian domain, closed in January 2013, marking the end of the service's documented Latvian web presence. Reference material additionally states that Forticom was developing an Odnoklassniki.ru project, but does not provide sufficient detail to determine whether this represented a separate product, a development initiative related to its investment, or a continuing business line. Forticom is identified as being owned by Forticom AS. No reliable information in the supplied material establishes its founders, senior executives, current headquarters address, present product portfolio, current website, financial performance, or whether it remains active as an operating company. Its documented legacy is that of a Latvian internet company that moved from low-cost mobile messaging into social networking, video sharing, and cross-border investment in online communities.

• 2013

  One.lv closes

  [1]Forticomen.wikipedia.org

  The Latvian One.lv domain was closed in January after the One network had been sold.

• 2008

  Forticom acquires 70 percent of Nasza-klasa.pl

  [1]Forticomen.wikipedia.org

  In June, Forticom acquired a controlling interest in the Polish former-classmates social network Nasza-klasa.pl.

• 2007

  Forticom acquires 25 percent of Odnoklassniki

  [1]Forticomen.wikipedia.org

  Forticom bought a minority stake in the Russian social-networking service Odnoklassniki.

• 1999

  One launches as a free SMS service

  [1]Forticomen.wikipedia.org

  One debuted as a service that allowed users to send free SMS messages to mobile phones.

• One expands into mobile entertainment and social networking

  [1]Forticomen.wikipedia.org

  One added games, ringtones, icons, and a Friends feature that helped the service develop into a social network.

• Forticom sells its Nasza-klasa.pl holdings

  [1]Forticomen.wikipedia.org

  Forticom later sold all of its shares in Nasza-klasa.pl; the available reference does not specify the date or transaction details.

A regional internet-services company focused historically on mobile communication, online communities, social networking, and user-generated content in Eastern and Northern European markets.

• Mobile messaging and social networking · 1999

  One

  One began in 1999 as a free SMS-sending service for mobile phones. It later added games, ringtones, icons, and other mobile-oriented services. An experimental Friends feature expanded the service into social networking. Forticom eventually sold the One network, and the Latvian One.lv domain closed in January 2013.

• Video sharing

  Videogaga.lt

  Videogaga.lt was a video-sharing website developed by Forticom for the Lithuanian market. The supplied reference identifies the service as part of Forticom's online portfolio but does not provide detailed information about its launch, audience, commercial model, or eventual status.

• Video sharing

  Videogaga.lv

  Videogaga.lv was a Latvian video-sharing website developed by Forticom. It complemented the company's mobile and social-networking activities with a user-generated video service. Further operational and ownership details are not established by the supplied sources.

• Social networking

  Odnoklassniki

  Odnoklassniki is a Russian social network focused on reconnecting former classmates. Forticom acquired a 25 percent stake in the service in 2007. The reference also describes Forticom as developing an Odnoklassniki.ru project, but does not clarify the precise scope or later outcome of that work.

• Social networking

  Nasza-klasa.pl

  Nasza-klasa.pl was a Polish social-networking website designed around connections between former classmates. Forticom acquired a 70 percent interest in June 2008 and later sold all of its shares. The available material does not identify the buyer or sale date.

• 2008

  Majority acquisition of Nasza-klasa.plM&A

  Background

  Forticom continued its strategy of investing in social networks organized around school and classmate relationships.

  Action taken

  In June 2008, Forticom acquired a 70 percent interest in the Polish platform Nasza-klasa.pl.

  Aftermath

  Forticom later sold all of its shares in the company. The date, buyer, and sale proceeds are not reported in the supplied material.

  Reported acquisition consideration. $92 million (June 2008 acquisition)

  Source

• 2007

  Investment in OdnoklassnikiM&A

  Background

  Forticom pursued regional social-networking opportunities through platforms built around reconnecting former classmates.

  Action taken

  The company acquired 25 percent of the Russian social network Odnoklassniki.

  Aftermath

  The investment expanded Forticom's exposure to the Russian social-networking market. Later ownership or exit details are not specified in the supplied material.

  Source

• Exit from the One networkStrategy

  Background

  Forticom's original One service had developed from free SMS messaging into a broader social-networking and mobile-services platform.

  Action taken

  Forticom sold the One network.

  Aftermath

  The One.lv Latvian domain closed in January 2013. The date and terms of the sale are not available in the supplied sources.

  Source

1. 1Forticomen.wikipedia.org